Aaron Breeds
Summary
Skilled Creative Director, brand expert and social media guru specializing in creative content and brand management, social content and platform management, influencer marketing, marketing campaigns, art direction, concepts, film/videography, and the lost art of disruptive story-telling.
Overview
9
9
years of professional experience
Work History
CREATIVE GROUP HEAD
PEAK TIDE
02.2025 - Current
- Partner and head of creative strategy, platform management and business development for brand's global social media content and campaigns. Managing designers and planners to meet client social media needs for brands entering China or launching overseas.
CREATIVE GROUP HEAD
WE ARE SOCIAL
06.2022 - 09.2024
- Led all China offices in creative direction, managing teams of design and copy in advertising and social media content, brand growth, platform management, events, campaigns, video, and content production for inbound and outbound brands.
ASSOCIATE CREATIVE DIRECTOR
HUAWEI
03.2019 - 03.2022
- Head of creative direction, visual and story, TVC/video for HUAWEI's full line of devices.
- Ambassador of brand core creative values for global markets.
- Led Shanghai based and global teams on creative strategy and copy.
ASSOCIATE CREATIVE DIRECTOR
WTM
01.2018 - 03.2019
- Directed all creative concepts and ideas for branding campaigns while managing copy and strategy teams, working to introduce global brands into the Chinese market and maintaining core values.
- Video/storyboard editor for TVC and wide range of social videos.
HEAD OF COPY
EC+
08.2016 - 01.2018
- Concept and theme development for branding campaigns and events, ATL/BTL.
- Experiential marketing ideation.
- Head of PR.
Education
MASTERS DEGREE - MARKETING
JOHNS HOPKINS UNIVERSITY
Washington, DCBACHELORS DEGREE - INTERNATIONAL MARKETING
SALISBURY UNIVERSITY
MarylandSkills
- BRANDING
- CREATIVE STRATEGY
- PLATFORM MANAGEMENT
- CREATIVE DIRECTION
- VIDEO SCRIPTING/PRODUCTION
- SOCIAL MEDIA STRATEGY
- ART DIRECTION
LANGUAGES
ENGLISH
SPANISH
CHINESE
Timeline
CREATIVE GROUP HEAD
PEAK TIDE
02.2025 - Current
CREATIVE GROUP HEAD
WE ARE SOCIAL
06.2022 - 09.2024
ASSOCIATE CREATIVE DIRECTOR
HUAWEI
03.2019 - 03.2022
ASSOCIATE CREATIVE DIRECTOR
WTM
01.2018 - 03.2019
HEAD OF COPY
EC+
08.2016 - 01.2018
MASTERS DEGREE - MARKETING
JOHNS HOPKINS UNIVERSITY
BACHELORS DEGREE - INTERNATIONAL MARKETING
SALISBURY UNIVERSITY