Aaron Breeds
Shanghai
Summary
Dynamic Creative Director with expertise in AI applications and a proven track record in brand management and social media strategy. Specializes in crafting compelling content that resonates across platforms, leveraging influencer marketing and innovative campaigns to drive engagement. Skilled in art direction and videography, bringing concepts to life through disruptive storytelling. Committed to pushing creative boundaries while delivering measurable results for brands.
Overview
9
9
years of professional experience
Work History
CREATIVE MARKETING GROUP HEAD
PEAK TIDE
10.2024 - Current
- Partner and head of creative strategy, digital marketing strategy, platform management, brand development, AI integration strategy, and business development for brand's global social media content and campaigns. Managing designers and planners to meet client social media needs for brands entering China or launching overseas.
CREATIVE GROUP HEAD
WE ARE SOCIAL
06.2022 - 09.2024
- Led all China offices in creative direction, managing teams of design and copy in advertising and social media content, brand growth, platform management, events, campaigns, end-to-end video production and editing, and content production for inbound and outbound brands including ACER, Predator Gaming, OPPO and Korean Air. Implemented AI learning and applications for internal processes and client video content.
ASSOCIATE CREATIVE DIRECTOR
HUAWEI
03.2019 - 03.2022
- Head of creative direction, visual and story, TVC/video for HUAWEI's full line of devices. I was the foreign ambassador of brand core creative values for global markets, and managed a large team of writers and designers in end-to-end TVC production. Successfully delivered more than 20 brand and product films for new product launches and branding campaigns.
ASSOCIATE CREATIVE DIRECTOR
WTM
01.2018 - 03.2019
- Directed all creative concepts and ideas for branding campaigns while managing copy and strategy teams, working to introduce global brands into the Chinese market and maintaining core values. Storyboard and editing lead for all video production and head of concepts for the design team.
HEAD OF COPY
EC+
08.2016 - 01.2018
- Led full copy team in all content and client pitch production. Head of concept and theme development for branding campaigns and events, ATL/BTL, instructing design team on how to proceed with concepts and visual ideas.
Education
MASTERS DEGREE - MARKETING
JOHNS HOPKINS UNIVERSITY
Washington, DCBACHELOR’S DEGREE - INTERNATIONAL MARKETING
SALISBURY UNIVERSITY
MarylandSkills
- AI CONTENT PRODUCTION
- AI EDITING
- SOCIAL MEDIA AND STRATEGY
- VIDEO SCRIPTING/PRODUCTION
- CREATIVE DIRECTION
- PLATFORM MANAGEMENT
- CREATIVE STRATEGY
LANGUAGES
ENGLISH
Native or Bilingual
SPANISH
Professional Working
MANDARIN
Professional Working
Timeline
CREATIVE MARKETING GROUP HEAD
PEAK TIDE
10.2024 - Current
CREATIVE GROUP HEAD
WE ARE SOCIAL
06.2022 - 09.2024
ASSOCIATE CREATIVE DIRECTOR
HUAWEI
03.2019 - 03.2022
ASSOCIATE CREATIVE DIRECTOR
WTM
01.2018 - 03.2019
HEAD OF COPY
EC+
08.2016 - 01.2018
BACHELOR’S DEGREE - INTERNATIONAL MARKETING
SALISBURY UNIVERSITY
MASTERS DEGREE - MARKETING
JOHNS HOPKINS UNIVERSITY