Aaron Nelson
Spanish Fork,UT
Summary
An accomplished marketing leader with over 11 years of experience and a proven track record of scaling e-commerce businesses. Through a tenure at multiple agencies, I've scaled dozens of clients 2-3x in revenue and secured two Google Agency Excellence Awards nominations . I'm passionate about building companies and building people, about mentorship and team culture. I'm also an avid gamer and I've loved watching the industry evolve over the past few decades. It's exciting to consider a position at a company that's innovating and playing a role in that evolution.
Overview
11
11
years of professional experience
Work History
Marketing Strategy Lead
Disruptive Advertising
07.2022 - Current
- Lead the PPC strategy for the largest e-commerce clients at the company - help manage over $2 million in monthly ad spend across clients
- Helped multiple businesses scale over 200% in revenue growth and millions of dollars in additional revenue per year
- Two-time Google Agency Excellence Awards Finalist
- Provide support, training, and mentorship for PPC consultants
- Performed dozens of sales audits and helped close some of the largest accounts at the agency
- Employee Excellence Award winner, 2024
PPC Ecommerce Technical Lead
Disruptive Advertising
06.2021 - 07.2022
- Trained new hires in Google Ads & Bing platforms - most of those new employees became top performers at the company
- Created & lead monthly skills training workshops, keeping our PPC employees up-to-date on new products & betas, as well as in-depth trainings on topics in Google Ads, Google Analytics, Google Merchant Center, Google Manufacturer Center, and Microsoft Ads
Senior Marketing Strategist
Disruptive Advertising
11.2017 - 06.2021
- Averaged over 101% client retention
- Helped dozens of clients scale their business revenue 2-3x over the course of 4 years
Digital Marketing Strategist
Fuel Marketing
05.2016 - 11.2017
- Oversaw and optimized campaign strategies in search engine marketing, social media, video marketing, display advertising, email campaigns, search engine optimization, and other digital initiatives
- Provide strategic recommendations for clients, planned and executed new marketing initiatives. Several introduced marketing channels had the lowest cost-per-lead for clients
- Monitored online trends, conversations and innovations to optimize strategies
Digital Marketing Consultant
Self Employed
02.2014 - 05.2016
- Audited, revised, and ran digital campaigns for clients from a variety of industries. Included search engine marketing, email campaigns, remarketing, and both paid and organic social media
- Provided weekly updates on digital marketing campaigns to clients, discussing strategic initiatives, and methods for improvement
Education
Bachelor of Science - Marketing
Utah Valley University
Orem, UT05-2016
Skills
- Marketing Channel Management - SEM, Youtube, Social, Lifecycle
- Growth Marketing
- Marketing Analytics & Reporting
- Mentorship & Team Management
- Creative Testing
- Project Management
- Audience Analysis
Timeline
Marketing Strategy Lead
Disruptive Advertising
07.2022 - Current
PPC Ecommerce Technical Lead
Disruptive Advertising
06.2021 - 07.2022
Senior Marketing Strategist
Disruptive Advertising
11.2017 - 06.2021
Digital Marketing Strategist
Fuel Marketing
05.2016 - 11.2017
Digital Marketing Consultant
Self Employed
02.2014 - 05.2016
Bachelor of Science - Marketing
Utah Valley University
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