Aaron Clayton
Waterloo,IA
Summary
Results-oriented leader driven to exceed quotas and build productive relationships with coworkers and dealers. Proven record network optimization by adding long term partners and helping underperformers create retail
Overview
22
22
years of professional experience
1
1
Certification
Work History
General Manager
DR PowerSports
Waterloo, , IA
09.2023 - Current
- Developed and implemented operational strategies to improve efficiency, reduce costs and maximize customer satisfaction.
- Established and maintained effective communication with staff members to ensure efficient operations.
- Managed all aspects of daily business operations including budgeting, staffing, scheduling, inventory control, customer service and sales.
- Monitored financial performance and identified areas for improvement in cost savings and revenue generation.
- Coordinated training activities for employees to ensure compliance with company policies and procedures.
- Maintained relationships with vendors to obtain the best pricing on supplies and materials.
- Created schedules and monitored payroll to remain within budget.
- Tracked monthly sales to generate reports for business development planning.
District Manager
Polaris Industries
Bandera, Texas
09.2020 - 09.2023
- Solicits dealers for the wholesale of vehicles, parts and accessories.
- Ensures dealership personnel are aware/taking advantage of all of OEM dealer support programs.
- Provides ongoing product and sales training to dealer network and confirms dealership personnel are participating in Kawasaki’s online training courses.
- Confirming OEMS’s brand identification and products are on display and are at least equal to any other brands carried.
- Engages dealers in regional and national marketing programs.
- Works closely with dealers on OEM consumer lead management tools to help convert leads to retail sales.
Powersports Sales Associate
Edwards Motor Sports & RVs
Council Bluffs, IA
09.2018 - 09.2020
- Drive sales of Motorcycles, ATVs, and SSVs by applying a six-step sales process that includes, making a friend and asking for the sale.
- Recommend models based on my 20 years of experience, customer needs, and budget.
- Collaborate with management on best practices and utilization of OEM programs.
- Maintained updated product knowledge through online OEM training from Honda, Yamaha, Kawasaki, Polaris, and BRP.
- Insure accessory sales and warranty penetration by introducing both early in the sales process.
District Manager
Bombardier Recreational Products US Inc
Glenwood, IA
09.2008 - 01.2018
- Established 17 new accounts from 2014 to 2017 that grew the IA & MO district from 22 million to 40 million in annual revenue.
- Consistent wholesale and retail target achievement of 110% or above.
- Marketing strategies included assisting dealers with quarterly plans, managing events, and creating traditional and social media campaigns.
- Created documents to help region track dealer performance with excel and PDF applications.
- In-person onboard training with 17 new dealer accounts that included, best practices, marketing plans, and competitive sales/walk around training.
Sales Manager Kawasaki ATV & ORV
Cabela's
Omaha, NE
09.2006 - 09.2008
- Most units sold annually with the highest margin and best warranty penetration out of the 7 Cabela's stores that were Kawasaki dealers.
- Worked with Cabela's Corporate to create Kawasaki brand awareness with mailers, displays, & open houses.
- Established sales processes, forecasted unit sales, and developed business plans to achieve retail objectives.
- Cross-trained other departments and created a spiff program that helped the entire Cabela's staff engage in Kawasaki off-road products.
- Liquidated non-current units at other locations by preselling and using Cabela's trucks to bring them in from all over the country.
Assistant Parts Manager / Power Sports Technician
Power Sports Pro
Omaha, NE
09.2002 - 09.2006
- Sold $500,000 in parts and accessories annually leading the department.
- Built packages for Motorcycle, ATV, & UTV so the department could menu sale to increase dollars per ticket.
- Used parts and accessory retail history when preparing annual orders to ensure inventory pulled through to retail.
- Responsible for monitoring inventory levels, adjusting mins./maxes in lightspeed, and developing liquidation plans for slow movers.
- Two years as a technician of PWC, ATV, and Motorcycles.
Education
Bachelor of Science - Business Administration
Bellevue University
Bellevue, NeAssociate of Science - Powersports Mechanics And Repair Technology
Southeast Community College
Lincoln, NeSkills
- Sales territory management
- Lead generation
- Revenue growth
- Product allocation
- Prospecting
- Customer relationship management
- Team Management
- Market and competitive analysis
References
- Jason Smith - Owner, Midwest Performance & Power, 319-669-6241, mpp@mchsi.com
Relationship: Business Associate, Known for: 8 years Available: Mornings - Tracy Burkhart - District Sales Manager, Argo, Cell: 605-951-1502, yzr500owc1@gmail.com
Relationship: Colleague, Known for: Over 10 years Available: Mornings - Josh Harris - Owner, Midwest Sports Center, 573-518-3187, jharris@midwestsportscenter.com
Relationship: Business Associate, Known for: 8 years Available: Mornings - Matt Hill - National Sales Director, BRP, 307-262-4671, Matt.Hill@brp.com
Relationship: Previous Supervisor, Known for: 9 years Available: Mornings
Certification
- Emotional Intelligence Training: Self Awareness, Self Management, Relationship Management, Social Awareness
- OEM online department & product training from Honda, Yamaha, Kawasaki, Polaris, and BRP
- Challenger Sales Training: Manage Constructive Tension, Teach For Differentiation, Tailor for Resonance, Take Control of the Sale
- Franklin Covey Training: Task Prioritization, Rational Expectations, Balance Work and Life Priorities, Execute On High Impact Activities
- Applications: Gmail, Outlook, MS Office, PDF Creation, Google Drive Storage and Applications, Google Map Creation, Salesforce, Lightspeed
Timeline
General Manager
DR PowerSports
09.2023 - Current
District Manager
Polaris Industries
09.2020 - 09.2023
Powersports Sales Associate
Edwards Motor Sports & RVs
09.2018 - 09.2020
District Manager
Bombardier Recreational Products US Inc
09.2008 - 01.2018
Sales Manager Kawasaki ATV & ORV
Cabela's
09.2006 - 09.2008
Assistant Parts Manager / Power Sports Technician
Power Sports Pro
09.2002 - 09.2006
Bachelor of Science - Business Administration
Bellevue University
Associate of Science - Powersports Mechanics And Repair Technology
Southeast Community College