Aaron Beck
Los Angeles,CA
Summary
Entrepreneurial, ambitious, media executive with more than 15 years+ digital ad sales experience. Specialize in selling Lead Gen, Programmatic Ads, @ paid search. Proven track record of rapidly building successful digital sales teams and new business. Currently seeking a Senior Sales Role. (Hybrid or Remote)
Overview
23
23
years of professional experience
Work History
Senior Sales Director
Perform Media
08.2022 - Current
- Founded in 2016, Perform Media offers Paid Search contextual Marketplace with Media.net
- Products include Lead Gen, Programmatic Ads, & Contextual Paid Search
- Specializing in Programmatic Video & Display (CPM), Contextual Search ( CPC), Native & Lead Generation (CPL/CPA)
- Responsible for building out new verticals ground up along with increasing margins.
- Verticals Include Auto / Education / Mortgage / Solar / Insurance / Health / Big Pharma
- Responsible for Annual Revenue $5mil+
- Built out both sides (Supply/Demand)
- Owned and Operated sites include Getcardealstoday.com, Collegenroll.com, Solarfreequote.com, and many more
- SSP Includes: Display and Video Desktop, Mobile Web, In App, CTV, OTT
Founder
Leadmmatic
04.2017 - 08.2022
- Advertising Agency specializing in lead gen for top Financial, Solar, & Insurance Brands
- Started the company in 2017
- Built revenue from ground up and currently manage $6mil+ in annual revenue
- Sell to top Mortgage, Solar and Insurance companies generating exclusive web data leads and branded traffic
- Hyper focused on optimization and increase ROI for repeat buys
- Core clients include Rocket Mortgage, Loan Depot, Freedom Mortgage, AMEX, Wells Fargo, Momentum Solar, SunRun, SunPower, Progressive, State Farm, and many more.
Founder
VideoMize
01.2013 - 01.2020
- Programmatic Network specializing in video & banners advertising across all devices
- Helped manage all aspects of busines sales, marketing, and ad operations
- Also, responsible for growing direct advertiser realtionships
- Built revenue rapidly from $2mil annually to $15mil in annual video advertising revenue within 2 years
- Responsible for $15mil+ in annual advertising revenue
- Work with top 500 comscore publishers to re sell inventory to top brands
- All Ad environments included
- Attended face to face meetings pitching CMO of large brands and agencies
- Call on both Agency, Direct clients, DSP’s, Ad Exchanges, and other Networks to plug into our Deal ID’s
- Set up own private marketplace using Spotx platform Deal ID’s for top publisher to re sell their inventory
- Core clients include OMD(Disney), Quigly Simpson(Proctor and Gamble), Puma, Fyber, OpenX, FreeWheel, Initiative, several fortune 500 brands, along with small to mid-size based agency & advertisers.
VP of Sales
Crowd Gather Inc.
01.2011 - 01.2013
- Owns and operates thousands of online forum communities
- Top verticals include health, travel, auto, and entertainment
- Oversee and perform all aspects of advertising sales, ad operations, and client billings
- Managed a team of 15+ sales reps Nationwide from the top advertising markets while responsible for own quota
- Expand revenue through monetization of CrowdGather's network of owned and operated sites by selling IAB standard ad units, rich media, email newsletters, mobile, video, and brand engagement packages
- Core clients include OMD, Initiative, Mindshare, Zenith, fortune 1000 brands, and small to mid-sized based advertisers
- Helped CTO to develop Adisn.com, a digital programmatic advertising platform for mid sized publishers and advertisers
- Within first 6 months, increased ad revenue from $80,000 a month to $500,000 a month.
National Sales Executive
Internet Brands
01.2010 - 01.2011
- Responsible for selling digital advertising packages across IB’s top verticals, which included Travel, Retail, Auto, and Money
- Top sites included Carsdirect.com, Flyertalk.com, Bens Bargains, etc
- Sold standard IAB ad units, mobile ads, email newsletters, and social media across shopping, travel, and auto verticals
- Key contributor to largest individual sales month in IB shopping vertical history generating $100,000 in one month
- Top Agency clients included OMD, MEC, Digitas, Starcom, Zenith Optimedia, Wingman Media, Initiative, Moxie, etc.
Director of Sales
Madison Road Entertainment
01.2008 - 01.2010
- Madison Road Entertainment was a branded entertainment studio that pioneered advertising segments within TV shows, produced You Tube branded partner channels, and created a digital contest platform called if.net
- Supervised online advertising team for a social media start-up platform called if.net
- “Instant Fame” was a contest platform enabling brands to directly engage and hyper-target audiences
- Built new sales team from scratch, implemented sales goals, while developing and executing innovative business strategy
- Top Agency included OMD, Zenith Optimedia, Wingman Media, RPA, Revolution Media, Doner, etc
- Responsible for personal advertising quota along with team quota
- Within 6 months generated $800k from individual contributions and team reached $6 million in total sales within the 1st year
- Sanyo, Puma, and LMK airlines were some of the direct clients that sold campaigns to
- Annual Revenue $10mil+
- Pioneer of creating you tube partner channels and Influencer campaigns working with top influencers prior to them creating Makers Studio
- Worked with top influncers iJustine, Alphacat, Mr Safety, Rhett and Link, and many more
- Products sold included interactive contests, social media promotions, online viral videos, and TV brand integrations
- Sold TV Integrations on Jimmy Kimmel Show, Carson Daily Late Night Show, and CBS’s Entertainment Tonight.
Senior Account Executive/Team Lead
Move.com aka Realtor.com
01.2002 - 01.2008
- Move.com is one of the largest real estate portals generating over 40 million MM unique users
- Penetrated and sold advertising to top digital agencies, Fortune 1000 brands, and lead aggregators
- Products included standard IAB ad units, rich media campaigns, mobile ads, fixed integrations, and business development deals
- Each year averaged more than $2.5 million in total cash collected media sales
- Top direct clients included Cort Furniture, Quicken Loans, AMEX, etc
- Top agencies included OMD, Initiative, and Starcom
- Consistently performed above 130% of goal, delivering monthly records of $225K in cash collected revenue
- Closed over 400 deals across online media, directories, email newsletters, and print
- Earned President’s Club Award for exceeding 150% of goal in 2007 and 2006
- Helped train, recruit, and mentor new sales reps all while maintaining my own book of business
- Team produced on average $2mil+ a month in ad sales and $20mil+ annually.
Education
Bachelors Degree of Social Science -
Indiana University
01.2000
Skills
- Leadspedia
- Tradedesk
- Salesforce
- Deal Closing
- Negotiation expertise
- Sales Presentations
- Key account growth
- Google Ads
- Facebook Ad manager
- Client acquisition
- Revenue Growth
- Sales funnel management
Timeline
Senior Sales Director
Perform Media
08.2022 - Current
Founder
Leadmmatic
04.2017 - 08.2022
Founder
VideoMize
01.2013 - 01.2020
VP of Sales
Crowd Gather Inc.
01.2011 - 01.2013
National Sales Executive
Internet Brands
01.2010 - 01.2011
Director of Sales
Madison Road Entertainment
01.2008 - 01.2010
Senior Account Executive/Team Lead
Move.com aka Realtor.com
01.2002 - 01.2008
Bachelors Degree of Social Science -
Indiana University