Aaron Degraffenreid
Atlanta,USA
Summary
Detail-oriented Marketing leader with exceptional communication and project management skills. Proven ability to handle multiple tasks effectively and efficiently in fast-paced environments. Recognized for taking proactive approach to identifying and addressing issues, with focus on optimizing processes and supporting team objectives.
Overview
9
9
years of professional experience
Work History
AVP- Data Digital & Global Marketing
Bank of America
05.2022 - Current
- Oversee end-to-end execution of the banks' Consumer and Business checking and credit card marketing products, including the Preferred Rewards Classic Checking, Preferred Rewards Business Checking, Unlimited Cash Rewards and Customized Cash Rewards credit card products
- Manage the day-to-day product development, operations, and production through co-ordinating and partnering with Global Platform Integration, Marketing Channel Delivery, and Marketing Production SVP to identify roadblocks that would impact product delivery
- Assist in the development of the Campaign Management System(CMS), Naehas/DMI Platform, and Intelligent Review applications through rigorous testing, and recommend system enhancements
- Utilize Naehase/DMI delivery platform to generate final marketing product offerings via HTML/CCS coding
- Provides ongoing feedback to cross-functional partners and senior leadership in the development and enhancement process that would lead to an increase in customer penetration usage and improve the overall experience for both the consumer and the bank
Product Marketing Manager
Incomm Payments
08.2021 - 05.2022
- Managed the development and enhancement of new and existing Demand Deposit and Reloadable Debit Card products including the Bluebird AMEX Prepaid Debit Card, Serve Cash Back Visa Debit Card, Dollar General Spendwell Reloadable Visa Debit Cards
- Launched multiple new product offerings in concert with stakeholders including Brand Delivery, Product Distribution, and Sales Team/SME’s
- Ensured successful product delivery through providing product status updates, and utilizing project management tools to track and monitor product delivery
- Partnered with external corporate partners: American Express, Walmart, Dollar General, CVS, Jackson Hewitt and MetaBank to define and deliver products that meet the customer’s financial banking needs
- Lead weekly status meetings with Card Production, Creative Services and product team members to ensure that projects were delivered on time and within budget
- Tracked, monitored, and reported on penetration rates, engagement, and opportunity areas
- Managed vendor relationships and marketing product calendar
- Provided ongoing feedback throughout the various product development stages through collaboration with legal, compliance, and external partners to resolve issues
Marketing Project Manager
Synchrony Financial
10.2018 - 01.2021
- Developed customer-facing In-store Consumer and Commercial marketing collateral for the Lowe’s Consumer & Pro Credit Cards
- Co-managed $50MM annual marketing budget
- Partnered cross-functionally with Sales, Operations and Analytics to implement effective marketing strategies
- Presented credit sales results, penetration, and lift opportunities in weekly Field Sales Call alongside the Sales Team
- Enhanced product value through engagement with store associates, and the creation of credit card fundamental best practices training materials
- Utilized project management software Workfront, Smartsheet, and excel to execute marketing project tasks, timelines, and deliverables
- Collaborated with Legal, Compliance, and Analytics to ensure compliance across marketing assets
Field Sales Manager
Synchrony Financial
10.2015 - 10.2018
- Increased the penetration rate of the Synchrony proprietary credit cards in the Oil & Gas, Wal-Mart, and Lowe’s Big-Box Retail stores nation-wide as an outbound Field Sales Manager in a call-center setting
- Partnered with Regional and Store Level leadership to develop store associate training programs to sell the benefits of the proprietary and Dual Credit Cards at the Point-of-Sale through conducting needs analysis in relation to feature/benefit selling
- Increased Region64 WMCC applications by48% YTD; compared to portfolio average of7% YTD (June2018.)
- Increased Region64 WMCC new accounts by38% YTD (June2018); compared to portfolio average of10% YTD (June2018)
- SalesForce CTI Implementation Lead- Partnered with IT, Sales Force Effectiveness, and Sales Manager to successfully build, test, and rollout Salesforce/CTI for the Retail Card FSM/Inside Sales Team thus allowing Sales to maintain customer contacts, document conversations, lead generation, and schedule customer follow-ups while tracking credit card lift and conversation rates
- Created Retail Card SalesForce CTI Best Practices Training guide
- Provided training to the Sales Team on Salesforce / CTI utilization and best practices
Education
Bachelor of Arts -
Winthrop University
Rock Hill, SCSkills
- Leadership development
- Strategic planning
- Team management
- Project oversight
- Process improvement
- Change management
Timeline
AVP- Data Digital & Global Marketing
Bank of America
05.2022 - Current
Product Marketing Manager
Incomm Payments
08.2021 - 05.2022
Marketing Project Manager
Synchrony Financial
10.2018 - 01.2021
Field Sales Manager
Synchrony Financial
10.2015 - 10.2018
Bachelor of Arts -
Winthrop University