Aaron De La Torre
Los Angeles,CA
Summary
Creative professional offers proven track record of successful programming strategies. Results-driven individual leverages advanced strategies and tactics that drive viewership and revenue. Proficient in content analysis, production and forecasting.
Overview
8
8
years of professional experience
Work History
Digital Programming Coordinator, Digital Producer
NBCUniversal
01.2022 - 09.2023
- Utilized content management systems to process, publish and manage video content across E! Entertainment social platforms
- Studied channel analytics and communicated trends
- Managed multiple projects simultaneously, ensuring timely completion and high-quality results.
- Developed customized solutions tailored to client needs, resulting in increased customer satisfaction.
- Assessed existing systems for opportunities to improve performance, leading to enhanced capabilities and reduced resource consumption.
- Designed and managed short-form video strategy, which contributed to 40% monthly subscriber growth on E! Entertainment YouTube channels
- Produced 160+ short-form videos over 10-months, totalling 20M views & 45K subscribers on across YT channels
- Mined linear programming to produce long-form highlights and mash-ups videos
- Led E! News weekend video coverage for 18 months
- Pitched & produced 220 original news videos
Digital Producer, Radio Programming Coordinator
KHTS-AM
05.2017 - 12.2021
- Managed live and automated radio programming through G-Selector scheduling software
- Identified broadcast topics, assembled daily rundowns, produced original content for
- Performed live & pre-recorded radio broadcast
- Increased audience retention by creating compelling video productions for web platforms.
- Collaborated with creative teams for the development of visually appealing and engaging digital assets.
- Spearheaded email marketing campaigns, resulting in higher open rates and conversions.
Production Assistant
FOX Sports Radio
08.2015 - 04.2016
- Produced nightly pop culture segment for national radio broadcast
- Edited audio, screened phone calls, distributed clips within company
- Assisted in meeting tight deadlines by efficiently coordinating tasks with other team members.
SEO Intern
ZipRecruiter
05.2015 - 08.2015
- Analyzed SEO outreach goals and presented findings to marketing director.
- Assisted in creating an SEO-focused editorial calendar for consistent content publishing that targeted relevant keywords.
- Optimized web pages with relevant meta tags, header tags, and image alt tags for better search engine indexing.
- Stayed up-to-date with industry trends and algorithm updates, ensuring the implementation of best practices in all SEO efforts.
Education
Bachelor of Science - Marketing
California State University - Northridge
Northridge, CA05.2018
Skills
- Content Management Systems
- Video Editing
- Content Production
- Content Editing
- Strategic content planning
- Copywriting
- Social Media Management
- Project Management
- Podcast Production
- SEO best practices
- Content Development
Timeline
Digital Programming Coordinator, Digital Producer
NBCUniversal
01.2022 - 09.2023
Digital Producer, Radio Programming Coordinator
KHTS-AM
05.2017 - 12.2021
Production Assistant
FOX Sports Radio
08.2015 - 04.2016
SEO Intern
ZipRecruiter
05.2015 - 08.2015
Bachelor of Science - Marketing
California State University - Northridge
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