AARON DEMETRIOUS ZACHARIOU
Sacramento,CA
Summary
Dynamic Sales and Business Development Leader with a track record of launching URSA extracts into a $5.5 million venture within one year at Bear Extraction House. Expertise in B2B sales paired with innovative problem-solving has driven market expansion, evidenced by a 35% increase in concentrate sales at Norcal Cannabis in Fall 2021. Committed to leveraging strategic initiatives to foster client satisfaction and achieve sustained growth.
Overview
13
13
years of professional experience
Work History
Bulk Sales Manager
Fenix Logistics
Sacramento, CA
06.2023 - 10.2024
- Developed and implemented sales strategies to increase market share.
- Identified and developed new markets for products or services.
- Established relationships with key clients, while maintaining existing customer base.
- Monitored inventory levels in the bulk plant and communicated with suppliers to ensure timely delivery of products.
- Developed and implemented supply chain strategies to optimize inventory levels, reduce costs, and improve delivery times.
- Implemented processes for order tracking and tracing from vendor through customer delivery.
- Oversaw warehouse operations including receiving, storage, packing, unpacking, shipping, receiving functions.
Sales Manager
TPK Ceramics
07.2022 - 06.2023
- Ran social media in conjunction with Sales
- Established relationships with key clients, while maintaining existing customer base.
- Conducted team meetings to reinforce goals and objectives and set clear expectations about policies and procedures
- Maintained relationships with customers and found new ones by identifying needs and offering appropriate services
- Handled customer relations issues, enabling quick resolution, and client satisfaction
- Resolved customer issues quickly to close deals and boost client satisfaction
Concentrate Sales Manager
Norcal Cannabis
10.2021 - 08.2022
- Grew Concentrate Sales 35% in my first 30 days of employment
- Did the single largest concentrate order in company history 2,000 grams / 40K Value
- Monitored industry trends and competitor activities to stay ahead of the competition.
- Organized trade shows and other events as a means of increasing visibility in the marketplace.
- Established relationships with key clients, while maintaining existing customer base.
Sales Manager
Bear Extraction House
03.2019 - 09.2021
- Achieved organization-best performance in the CPG category.
- Spearheaded launch of URSA extracts in the market.
- Took the concept from 0$ to 5.5 million dollars annually within 1 year.
- Established operational guidelines.
- Developed framework to shape marketing environment.
- Drafted detailed theological content supporting brand identity.
- Developed and implemented a comprehensive business plan to launch the company.
- Oversaw all aspects of operations including product development, marketing, sales, customer service and finance.
- Negotiated contracts with vendors and suppliers for optimal pricing structure.
Retail Wholesale Buyer
Norcal Holistics
Sacramento, CA
12.2017 - 03.2019
- Leveraged knowledge of Cannabis pricing and standards to compare retailers and locate best deals
- Monitored consumer preferences or environmental trends to determine best method to introduce new products
- Determined value of goods or services and recommended mark-up rates, markdown rates and merchandise selling prices
- Examined, selected and purchased merchandise consistent with quality and safety specifications
- Analyzed sales records, trends and economic conditions to anticipate consumer buying
Sales Executive
Honeyvape
All, CA
08.2014 - 12.2017
- Did deliveries
- Achieved sales goals and service targets by cultivating and securing new customer relationships
- Negotiated and closed profitable sales contracts with new and existing customers to increase loyalty and retention
- Developed and presented valuable sales presentations to potential customers to highlight features and benefits of products
- Researched sales opportunities and possible leads to exceed sales goals and increase profits
- Increased revenue by implementing effective sales strategies in sales cycle process from prospecting leads through close
- Exceeded sales goals by implementing aggressive sales programs, overhauling processes and facilitating market development
Sales Executive
Peak Industries
Eureka, CA
01.2013 - 08.2014
- Achieved sales goals and service targets by cultivating and securing new customer relationships
- Negotiated and closed profitable sales contracts with new and existing customers to increase loyalty and retention
- Developed and presented valuable sales presentations to potential customers to highlight features and benefits of products
- Researched sales opportunities and possible leads to exceed sales goals and increase profits
- Worked in Research and Development and handled events and deliveries and accounting
Sales Manager
Venice Cookie Company
San Jose, CA
01.2012 - 12.2012
- Handled customer relations issues, enabling quick resolution, and client satisfaction
- Resolved customer issues quickly to close deals and boost client satisfaction
- Conducted team meetings to reinforce goals and objectives and set clear expectations about policies and procedures
- Coached and counseled sales personnel, assisting with individual selling efforts and helping sales representatives reach targets
- Handled 250+ accounts and delivery scheduling
Skills
- Skilled in High-Pressure Environments
- Effective Leadership
- Industry Knowledge
- Innovative Problem Solving
- Business Development Strategies
- Interpersonal Communication
- Transforming Concepts into Profitable Ventures
- National Account Management
- Business Analytics
- Direct Sales
- Cross-Cultural Sales
- Excellent Communication Skills
- Effective Retail Sales Manager
- B2B Sales Expertise
- Territory Expansion
- Sales Strategy Development
- Client-Focused Selling Expertise
Accomplishments
- Promoted to Regional Sales Manager after 2 successful years in the sales department.
- Created a company-wide, comprehensive training program for all sales team members.
- Resolved product issue through consumer testing.
- Developed Technologies that were widely copied and used now as standard effective range in vapor technology.
- Sold the largest consumer packaged goods order in company history (500,000 Cash on Delivery / No Net 30/60).
- Delivered the largest distribution order in the company's history with the lowest distro fee possible (255,000 at a flat 1% fee).
Languages
English
Professional
Greek
Limited
Spanish
Limited
Timeline
Bulk Sales Manager
Fenix Logistics
06.2023 - 10.2024
Sales Manager
TPK Ceramics
07.2022 - 06.2023
Concentrate Sales Manager
Norcal Cannabis
10.2021 - 08.2022
Sales Manager
Bear Extraction House
03.2019 - 09.2021
Retail Wholesale Buyer
Norcal Holistics
12.2017 - 03.2019
Sales Executive
Honeyvape
08.2014 - 12.2017
Sales Executive
Peak Industries
01.2013 - 08.2014
Sales Manager
Venice Cookie Company
01.2012 - 12.2012
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