AARON EASTWOOD
Celina
Summary
Sales leader with a proven record at Ten To One Rum, achieving a 25.3% revenue increase through strategic business development and relationship management. Expertise in sales forecasting and team leadership, combined with strong negotiation skills, consistently delivers exceptional results across various markets.
Overview
21
21
years of professional experience
Work History
Central Region Sales Director
Ten To One Rum
09.2023 - 05.2025
- Oversaw Central Region sales efforts, achieving 25.3% revenue growth and 11% case volume increase across six states.
- Researched and identified new target accounts to drive brand volume and business development.
- Cultivated relationships with key accounts through dedicated Sales team, facilitating presentations and custom programming.
- Managed regional P&L and regulatory budgets across all states.
- Successfully executed distributor change in second-largest market, gaining 867 new points of distribution.
- Developed first Ten To One Barrel Program for largest customer in Illinois, enhancing sales strategy.
- Collaborated on establishing distributor objectives, annual programming calendar, and sales incentives.
- Recorded activity and feedback monthly, developing creative solutions and sharing insights to benefit other markets.
South Central Regional Manager
Hahn Family Wines
03.2023 - 08.2023
- Company Overview: Company Sold to Gallo
- Create, implement, manage, monitor, and track programs by developing field sales action plans, to support and guide distributor organizations to achieve monthly and annual volume goals
- Establish and meet regional sales financial objectives by forecasting requirements and developing annual sales quotas for territory
- Prepare annual budget by projecting expected sales volume and profit for Hahn Family Wines
- Track case and revenue performance against goal through distribution and account development while operating within established budgets
- Conduct sales meetings and training sessions to educate distributor sales force, trade and consumers on Hahn Family Wines portfolio; holds on premise staff trainings and in store tastings
- Maintains sales volume, product mix and selling price by keeping current with supply and demand, changing trends, economic indicators, and competitors
- Implemented pricing and deal structures for each market to achieve sales goals
- Worked with sales force to generate 100 new accounts sold and increased On Premise Points of Distribution by 42% in first 3 months as Regional Manager
- Complete and maintain all records of activities as required by company policy, procedures and direction. Records are used to tack and maintain up-to-date account information, to obtain company information and provide support to the sales teams
- Company Sold to Gallo
Field Sales Manager
Ste Michelle Wine Estates
08.2021 - 03.2023
- Company Overview: (Presidents Club 2019)
- Effectively represent Ste. Michelle Wine Estates to sales team members and customers. Direct the execution of the company’s strategic business plans through assigned sales team.
- Provide leadership, mentoring and support throughout assigned territory.
- Plan, organize and direct the company’s strategic business plans leveraging your sales team and customers in assigned territory to achieve sales and marketing objectives.
- Implemented new company wide Survey Standards document and distributor recap deck.
- Worked with Trade-Marketing to launch Regional Program for customer sweepstakes and brand engagement for an estimated increase of 150,000 cases.
- Work in conjunction with distributor field sales teams to execute corporate plan in both On and Off-Premise accounts.
- Work directly with State Manager to implement monthly plans, goals, quotas and new item roll outs.
- Committee Member for Austin City Limits 2022 and 14 Hands estimated volume increase 30% over previous year.
- (Presidents Club 2019)
State Manager
Ste Michelle Wine Estates
05.2019 - 08.2021
- Represent Ste. Michelle Wine Estates to distributors, importers and consumers and direct the execution of the company’s strategic business plans through assigned wholesalers.
- Manage 3 wholesalers in 3 states with different models - Oklahoma (RNDC), Arkansas (SGWS – Control State) & Mississippi (RNDC – Broker)
- Negotiate effectively and hold wholesalers accountable to monthly commitments.
- Manage distributor inventory to contractual levels
- Landed the official wine sponsorship with OSU, Winstar and Oklahoma State Fair – no sales history in previous year
- Prepare forecasts for shipments, depletions, and budgeting for all brands in the portfolio
- Implemented new market model and Ways of Working
- Set up new price structure – Closed year +5%
- Conduct sales meetings and planning meetings for wholesaler’s sales/management staff.
- Prepare and conduct annual business plans for all sales, marketing, budgetary, production and communication needs necessary to meet case volume and profit contribution.
Retail Business Development Manager
Ste Michelle Wine Estates
05.2017 - 05.2019
- Leading Business Development Manager in Texas each year
- Mentored Sales Reps with-in distributor who went on to take jobs with various suppliers
- Responsible for managing and providing leadership to the RNDC retail team in order to deliver maximum ROI and grow percentage of business in Texas
- Implemented local Derby Program that increased case volume by 75% over previous year
- Planned and conducted quarterly distributor meetings to review SMWE business and provide input for achieving SMWE channel goals
- Conduct meetings with the Central Market Buyer and RNDC Chain Account Manger to increase business and coordinate pricing to maximize market share
District Manager
Republic National Distributing Company
Grand Prairie
06.2012 - 05.2017
- Responsible for street execution of sales initiatives
- Train and develop Sales Representatives and Merchandisers
- Responsible 20 direct reports get promoted to various positions
- Execute all sales/promotional programs
- Develop and Maintain relationships with key accounts to increase sales
Sales Representative
Republic National Distributing Company
Grand Prairie
09.2009 - 06.2012
- Solicit business by personally visiting clients and prospective buyers to explain the merit of product and product application
- Educate established accounts about new products
- Investigate and resolve customer complaints
- Maintain information on promotional activities, sale techniques, pricing and marketing policies for competitive markets
- Prepare price quotes, delivery dates and service obligations
Manager/Bartender
The Garage
Denton
05.2004 - 09.2009
- Promoted to Manager within 2 years of service
- Managed 6-8 employees during a shift, including assigning tasks to be completed for proper close out
- Provide quality customer service in fast paced work environment
- Collect and track daily finances and create bank statements for deposits on a weekly basis
- Coordinate and collaborate with distributors to determine pricing and materials needed
Education
Bachelor of Science Degree - Kinesiology, Health Promotion
University of North Texas
Denton, TX12-2007
Skills
- Sales forecasting and market analysis
- Budget and inventory management
- Customer relationship management
- Pricing strategy and distribution
- Business development and sales strategy
- Team leadership and training
- Effective communication and negotiation
- Problem solving and KPI development
Affiliations
Kappa Sigma Fraternity University of North Texas, Pledge Educator
References
References available upon request.
Timeline
Central Region Sales Director
Ten To One Rum
09.2023 - 05.2025
South Central Regional Manager
Hahn Family Wines
03.2023 - 08.2023
Field Sales Manager
Ste Michelle Wine Estates
08.2021 - 03.2023
State Manager
Ste Michelle Wine Estates
05.2019 - 08.2021
Retail Business Development Manager
Ste Michelle Wine Estates
05.2017 - 05.2019
District Manager
Republic National Distributing Company
06.2012 - 05.2017
Sales Representative
Republic National Distributing Company
09.2009 - 06.2012
Manager/Bartender
The Garage
05.2004 - 09.2009
Bachelor of Science Degree - Kinesiology, Health Promotion
University of North Texas
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