Summary
Overview
Work History
Education
Skills
Websites
Certification
Interests
Timeline
Generic

Aaron Fahsholz

Beaverton,OR

Summary

Experienced E-commerce Analyst and Digital Product/Data Manager with 14+ combined years of experience across the outdoor and athletic industries at Columbia Sportswear and Nike. Proven ability to optimize digital experiences, lead cross-functional initiatives, and leverage data to drive growth and operational efficiency. Certified Scrum Master and Product Owner with strong skills in analytics, driving products from idea to launch, and site performance optimization.

Overview

14
14
years of professional experience
1
1
Certification

Work History

E-commerce Digital Product Analyst

Columbia Sportswear Company
05.2022 - 06.2025
  • Manage and troubleshoot the Cart & Checkout experience across 32 total websites- NA and EU- for Columbia, MHW, Sorel and prAna
  • Collaborated with cross-functional teams- Dev, QA, UX, business stakeholders, and other Ecom tracks- to enhance product development processes and improve efficiency
  • Analyzed product performance metrics and business requirements to identify trends and inform strategic decision-making.
  • Prioritize product features and capabilities into a quarterly roadmap for Cart & Checkout that is aligned to the company’s overall objectives and goals
  • Manage and prioritize a large backlog of JIRA tickets for the Checkout team, making sure we are always focused on our most critical work
  • Partner with Analytics for A/B tests to validate our hypotheses on feature enhancements, including estimations of their value and impact
  • Coordinate cross functional feature projects E2E, ensuring all necessary teams/partners stay connected and informed on progress and needs
  • Perform competitive analysis and market research around key site features, and evaluate how they can potentially best show up on our sites
  • Present analytics and data points back to our business stakeholders around how our features are performing in Cart/Checkout post launch
  • Led the launch and activation of Klarna payment method across EU channels, generating $600K+ in incremental sales in just 2 months
  • Engage weekly with Voice of Consumer team to review common friction points from customer post order surveys, and identify opportunities for improvement within Cart & Checkout
  • Triage active production support bugs as they get reported, ensuring all necessary requirements to reproduce are documented, before escalating to our engineering team to prioritize and fix

Product Information Analyst

Nike Digital Product Creation Tee COE
03.2019 - 11.2021
  • Responsible for all data management within our NBA, GLEAGUE, WNBA, NCAA, and Global Football Licensed T-shirt offerings
  • Managed high visibility data that directly informed our current, and future state decision making around our seasonal Line Plans
  • Partnered closely with Product Creation, Development, Licensing, Merchandising, and Operations teams to deliver all the required data
  • Performed bi-weekly sell-through analysis to guide future product line decisions, optimizing customer satisfaction and profitability
  • Personally accountable for Line Planning, Color, and Adopting all Licensed Tees, where organization and attention to detail is critical
  • In depth knowledge of the complete E2E product creation process, including brief, line planning, design review, adoption, and calendars
  • Led onboarding of new product management tools, training 40+ team members and streamlining product lifecycle management
  • Utilized JBA (ERP) to create special REAQT tee styles, designed to get into the market quickly and celebrate significant sport moments
  • Required to keep all product information data up to date and accurate, immediately following any updates/changes made in develop process
  • Led our Athletic Sizing Team, alongside Sports Marketing, to drive efficiencies with how we offer, execute and track extended size requests
  • Helped streamline the Robotic Process Automation (RPA) templates, cutting data entry time in half, and giving teammates hours back
  • Organized large amounts of data across multiple sources in order to deliver simplified reporting to Sr Leadership around style/SKU counts

Senior Marketplace Operations Analyst

Nike NA Marketplace Operations
03.2017 - 02.2019
  • Partnered with 5 Sales Reps to manage the NBA/NFL East Team Shops, as well as 100+ Territory accounts, for their apparel ordering
  • Managed $300M order book from HO17-HO18 for our NBA and NFL Team Shops in the East region
  • Assisted in testing a brand new NBA Replen ordering model for select high demand products, ensuring seamless account order placement
  • Developed strong working relationships with NBA/NFL Team Shop partners by keeping them informed of key dates and deliverables
  • Analyzed weekly Tracking Report’s to spot trends, escalate issues, and pro-actively problem solve to get ahead of account questions
  • Required to be flexible to new and changing deadlines on short notice, as well as prioritizing conflicting demands between leagues
  • Worked with many cross functional partners including Sales, Demand Planning, Operations, DC Ops, Credit, and Launch
  • Served as the Licensed Launch Lead by attending critical Launch meetings and pitching back key dates and deliverables to our team

Licensed Approvals Associate

Nike Licensing Dept
07.2018 - 09.2018
  • Worked cross functionally with Image Artists and Content Team to ensure a seamless approval process between Nike and schools/teams
  • Submitted artwork for Nike Licensed products to NCAA schools for approval to initiate the production process
  • Collaborated with internal/external partners within Licensing, requiring critical attention to detail on NCAA graphics, logos, colors, fonts

Soccer Specialty Account Service Rep

Nike NA Customer Service
01.2017 - 03.2017
  • Partnered with 3 Regional Sales Reps to service 70+ Soccer Specialty accounts across North America for footwear, apparel, and equipment
  • Delivered weekly tracking and ad hoc reporting for the Sales Team, as well as quarterly Booking Reports to recap dollars/orders placed
  • Served as direct point of contact for all account related questions around product delivery and elevating ETA concerns with our DC Team
  • Responsible for troubleshooting ~100 calls/week, often for mis-ships, during Nike’s DC consolidation from three facilities, down to one

Sales Floor Athlete/Point of Sale Analyst

Nike Company Store
03.2011 - 01.2015
  • Engaged with customers to understand the types of products they are looking for, and make suggestions based on that feedback
  • Responsible for all Equipment transfers from the Company Store to Nike retail, factory and clearance stores nationwide
  • Analyzed Point of Sale (POS) reporting in order to identify product sell through velocity, inventory levels, and refill needs on sales floor

Education

Exercise Science & Sports Management

Western Oregon University
Monmouth, OR
03.2010

Skills

  • Microsoft Office- OneNote, PowerPoint, Word, Advanced Excel- VLookups, Pivots, Formulas
  • Data Management Systems- MMX, SAP (ERP), JBA (ERP), Cognos, PSTLator, and Informatica (ETL)
  • Tools- Jira, Miro, Figma, Airtable, Slack, Grafana, Quantum Metric, Qualtrics, Confluence, Order Dynamics, Salesforce Commerce Cloud
  • Soft Skills- Project Management, Process Improvement, Technical Documentation, Data Organization/Presentation, Product Creation

Certification

  • Scrum Alliance Certified Scrum Master
  • Scrum Alliance Certified Product Owner
  • Smartsheets Certified User
  • Prosci Change Practitioner

Interests

  • Family & Friends
  • Traveling
  • All Things Basketball
  • Hiking
  • Volunteer Opportunities with Kids and Sports

Timeline

E-commerce Digital Product Analyst

Columbia Sportswear Company
05.2022 - 06.2025

Product Information Analyst

Nike Digital Product Creation Tee COE
03.2019 - 11.2021

Licensed Approvals Associate

Nike Licensing Dept
07.2018 - 09.2018

Senior Marketplace Operations Analyst

Nike NA Marketplace Operations
03.2017 - 02.2019

Soccer Specialty Account Service Rep

Nike NA Customer Service
01.2017 - 03.2017

Sales Floor Athlete/Point of Sale Analyst

Nike Company Store
03.2011 - 01.2015

Exercise Science & Sports Management

Western Oregon University

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