Aaron Fields
Greenville,SC
Summary
Creative digital storyteller with a background in journalism, PR, and social media — known for turning content into conversation and audiences into advocates.
I bring a mix of creativity, strategy, and real-world experience to the table. Whether it’s growing a brand’s online presence, creating content that actually connects, or reading the data to see what’s working (and what’s not), I’m all about making an impact. I thrive in fast-paced environments, love collaborating with others, and know how to adapt quickly as trends change. From building communities to crafting scroll-stopping content, I know how to keep things fresh and results-driven.
Overview
7
7
years of professional experience
Work History
Digital Communications & Social Media Specialist
Freelance
01.2025 - Current
- - Develop custom content strategies for small business clients across multiple platforms, increasing engagement and visibility.
- - Plan, create, and publish content that consistently performs - including viral campaigns with 5M+ views.
- - Monitor performance analytics and use data to optimize messaging and audience targeting.
- - Coordinate brand messaging, visual consistency, and publishing schedules.
Director of Social Media Marketing & PR
Bodhi and Co.
01.2024 - 01.2025
- - Led digital campaigns for 10+ clients; handled all content creation, scheduling, and platform strategy.
- - Worked directly with clients to shape social voice, campaign goals, and performance benchmarks.
- - Produced responsive landing pages and sites to support campaigns.
- - Used Buffer and Sprout Social to manage and track cross-platform success.
Social Media Manager
Southern Libations
01.2022 - 01.2024
- - Increased follower engagement by 30% within 6 months using content strategy and trend-based posting.
- - Managed digital branding for The Rutherford, Woodside Bistro, and Southern Libations simultaneously.
- - Optimized Instagram, Facebook, and X content for growth and conversions.
Reporter / Multimedia Journalist
WKRG News 5
08.2020 - 11.2021
- - Delivered 250+ live, deadline-driven reports and produced digital news packages.
- - Provided live breaking news coverage from the field with accurate, fast reporting.
- - Shot, edited, and optimized news segments for broadcast and social platforms.
Reporter / Multimedia Journalist
KX News
08.2018 - 08.2020
- - Produced 100+ enterprise news stories; recognized for community-centered reporting.
- - Delivered live coverage from studio and field, supporting daily broadcast production.
- - Led social video efforts and grew digital reach with targeted content.
Education
Bachelor of Arts - Broadcast Journalism
University of South Carolina
Columbia01-2018
Skills
- Content Strategy
- Video Production
- Photography
- Adobe Suite
- CapCut
- Buffer
- Sprout Social
- Google Analytics
- Microsoft Office
- AI Tools
- Content marketing
- Social media strategy
- Performance tracking
- Social media monitoring
- Content scheduling
- Social media platforms
- Social media marketing
- Social media posting
- Marketing tools
Timeline
Digital Communications & Social Media Specialist
Freelance
01.2025 - Current
Director of Social Media Marketing & PR
Bodhi and Co.
01.2024 - 01.2025
Social Media Manager
Southern Libations
01.2022 - 01.2024
Reporter / Multimedia Journalist
WKRG News 5
08.2020 - 11.2021
Reporter / Multimedia Journalist
KX News
08.2018 - 08.2020
Bachelor of Arts - Broadcast Journalism
University of South Carolina
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