Aaron Finley
Washington,DC
Summary
Results-driven sales performer with solid history of success in bringing in new customers, managing revenue streams and maintaining solid account relationships. Continuously monitor competitors and research market conditions to stay responsive and successful in dynamic environments. Persuasive negotiation and program management abilities.
Overview
26
26
years of professional experience
Work History
National Sales Director
CQ Roll Call
04.2024 - Current
- Negotiated and closed agreements with large customers and monitored and analyzed performance metrics.
- Developed and implemented effective sales strategies and led sales team to achieve sales targets.
- Established strong relationships with key clients for long-term business growth and retention.
Senior Vice President
1631 Digital
03.2019 - 03.2024
- Planned and executed award winning digital campaigns.
- Delivered exceptional customer service by implementing best practices and fostering a culture of accountability within the organization.
- Delivered exceptional customer service by implementing best practices and fostering a culture of accountability within the organization.
- Developed and executed strategic initiatives to drive business growth, resulting in higher revenues and market share expansion.
- Collaborated with executive leadership team members on long-term strategic planning that ensured sustainable success for the company.
- Established a culture of continuous improvement, leading by example to drive operational excellence across the organization.
- Enhanced company performance by implementing new strategies and streamlining operations.
Associate Publisher
Capitol File Magazine
04.2018 - 02.2019
- Mentored junior staff members, fostering a collaborative work environment focused on professional development.
- Maintained communication channels between editor, contributing writers, illustrators, designers, printers, distributors throughout the entire publishing life cycle.
- Collaborated with editor to develop engaging content for various issues.
- Implemented innovative marketing strategies to increase brand visibility and drive sales growth.
- Researched content by competitors and updated internal teams on industry trends.
- Leveraged digital platforms to engage readers and build online communities around published content.
- Planned marketing campaigns and promotional events.
- Improved sales through targeted marketing tactics.
Issue/Advocacy Sales Specialist
WTOP News (103.5 FM)
08.2016 - 03.2018
- Collaborated with cross-functional teams to deliver comprehensive solutions for clients'' needs. .
- Built rapport with customers and assessed needs to make product recommendations and upsell.
- Educated customers about product features and benefits to aid in selecting best options for each individuals' needs.
- Built strong client relationships through consistent communication and effective problem solving.
- Provided first-rate service to all customers and potential customers.
- Boosted customer satisfaction by providing exceptional product knowledge and tailored recommendations.
Advertising Director
The Hill
09.2015 - 08.2016
- Drove development of digital and print advertising strategies.
- Analyzed sales and marketing data for improved strategies.
- Collaborated with sales staff to plan campaigns.
- Monitored product market and adjusted marketing plans.
Issue/Advocacy Sales Specialist
WTOP News (103.5 FM)
11.2013 - 08.2015
- Collaborated with cross-functional teams to deliver comprehensive solutions for clients'' needs.
- Built rapport with customers and assessed needs to make product recommendations and upsell.
- Educated customers about product features and benefits to aid in selecting best options for each individuals' needs.
- Built strong client relationships through consistent communication and effective problem solving.
- Provided first-rate service to all customers and potential customers.
- Boosted customer satisfaction by providing exceptional product knowledge and tailored recommendations.
Associate Publisher
Foreign Policy Magazine
08.2012 - 10.2013
- Mentored junior staff members, fostering a collaborative work environment focused on professional development.
- Maintained communication channels between editorial teams, contributing writers, illustrators, designers, printers, distributors throughout the entire publishing life cycle.
- Improved sales through targeted marketing tactics.
Vice President
Daily Caller
05.2012 - 07.2012
- Led cross-functional teams for the successful completion of major projects, resulting in increased efficiency and client satisfaction.
- Demonstrated proficient leadership skills to motivate employees and build competent teams.
- Collaborated with senior management to develop strategic initiatives and long term goals.
- Negotiated high-value contracts that maximized profitability while mitigating risks for the organization.
National Advertising Director
POLITICO
10.2007 - 04.2012
- Drove development of digital and print advertising strategies through new product development and launch.
- Analyzed sales and marketing data for improved strategies.
- Collaborated with sales staff to plan campaigns.
- Managed sales promotions and marketing strategies on major social media sites.
- Monitored product market and adjusted marketing plans.
- Performed competitive analyses and adjusted sales and marketing strategies accordingly.
- Created and expanded sales presentations to new and existing customers increasing net sales from zero to $6 million in 4 years.
- Increased revenue through effective marketing.
- Brought in more than $6 million in yearly advertising revenue.
National Account Executive
The Washington Times
10.2001 - 09.2007
- Conducted regular client reviews to assess account performance and identify areas for improvement or upselling potential.
- Analyzed market trends and adjusted sales tactics accordingly, maintaining a competitive edge in the industry.
- Collaborated with marketing teams to create effective promotional materials tailored for specific target markets.
- Delivered exceptional customer service, addressing concerns and ensuring satisfaction throughout all stages of the sales process.
- Strengthened customer relationships for long-term success through consistent, personalized communication and service.
- Increased overall company revenue with the strategic acquisition of new national accounts in various industries.
- Developed compelling sales presentations to showcase product offerings and persuade decision-makers to close deals.
- Expanded national account base by identifying potential clients and executing targeted sales strategies.
- Served as a trusted advisor to clients, providing expert industry knowledge and valuable insights to help them succeed in their business endeavors.
- Managed, supported and grew business relationships with existing accounts and developed strategies to increase sales and revenue.
Editor
Bulletin Intelligence
01.2001 - 09.2001
- Enhanced publication quality by diligently proofreading and editing articles for grammar, spelling, and consistency.
- Prepared, rewrote, and edited pieces to improve readability and impact.
Research Analyst
National Republican Senatorial Committee
05.1998 - 12.2000
- Prepared detailed reports summarizing research findings and recommendations for further action.
- Collaborated with cross-functional teams to generate relevant insights from diverse datasets.
- Streamlined internal workflows by automating data collection, analysis, and reporting tasks.
- Optimized research methodologies through continuous improvement initiatives, enhancing overall process efficiency.
- Interpreted data and made recommendations from findings.
- Maintained database to store research data.
- Mentored new hires during their onboarding period leading them towards successful integration into the team.
- Analyzed large volume of data to identify patterns, trends and correlations.
- Participated in data mining activities to uncover insights from various sources.
- Created visualizations to present research data and findings to stakeholders.
- Improved data accuracy by conducting in-depth research and analysis on industry trends and market behavior.
- Supported senior management in making informed decisions by delivering timely and accurate research findings.
- Tailored communication strategies to effectively convey complex analytical findings to non-technical stakeholders.
Education
Master of Arts - Political Science
Georgia Southern University
Statesboro, GA01.1996
Bachelor of Science - Political Science
Georgia Southern University
Statesboro, GA06.1994
Skills
- Customer Engagement
- Key Account Management
- Strategic Planning
- Solution selling
Timeline
National Sales Director
CQ Roll Call
04.2024 - Current
Senior Vice President
1631 Digital
03.2019 - 03.2024
Associate Publisher
Capitol File Magazine
04.2018 - 02.2019
Issue/Advocacy Sales Specialist
WTOP News (103.5 FM)
08.2016 - 03.2018
Advertising Director
The Hill
09.2015 - 08.2016
Issue/Advocacy Sales Specialist
WTOP News (103.5 FM)
11.2013 - 08.2015
Associate Publisher
Foreign Policy Magazine
08.2012 - 10.2013
Vice President
Daily Caller
05.2012 - 07.2012
National Advertising Director
POLITICO
10.2007 - 04.2012
National Account Executive
The Washington Times
10.2001 - 09.2007
Editor
Bulletin Intelligence
01.2001 - 09.2001
Research Analyst
National Republican Senatorial Committee
05.1998 - 12.2000
Master of Arts - Political Science
Georgia Southern University
Bachelor of Science - Political Science
Georgia Southern University
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