AARON GARCIA

Luxury Experience & Client Relationship Management

• Orchestrate bespoke brand experiences for 25+ ultra-premium accounts, achieving 15% growth in distribution points for limited expressions while maintaining The Macallan's luxury positioning standards
• Develop and execute tailored educational programs and immersive activations that increased staff advocacy rates by 30% across priority luxury venues, demonstrating ability to create brand-defining moments
• Serve as brand ambassador at exclusive industry events, representing The Macallan's heritage and craftsmanship to influential trade partners and high-value clients

Operational & Budget Management

• Strategically manage annual T&E and activation budgets, optimizing resource allocation across highest-potential luxury accounts to maximize ROI and operational efficiency
• Collaborate with cross-functional teams to implement marketing activations that align with brand DNA while meeting operational requirements and luxury standards
• Coordinate with Regional Education Manager and contribute to global education network, showcasing ability to work within complex organizational structures

Strategic Partnership & Vendor Management

• Build and maintain relationships with premium venue partners, negotiating strategic partnerships that enhance brand presence and drive commercial objectives for 50+ accounts
• Work closely with luxury service providers and contractors to ensure all brand touchpoints meet The Macallan's exacting standards for quality and presentation
• Identify growth opportunities through strategic market analysis, providing actionable recommendations that drive brand expansion in luxury segments

• Managed high-value client relationships at premier hotel property, resulting in 25% increase in repeat business and elevated check averages through exceptional service delivery
• Trained and mentored 5 team members on premium product knowledge and luxury service standards, demonstrating leadership and operational training capabilities
• Developed performance improvement strategies that increased operational efficiency while maintaining uncompromising luxury service standards
• Consistently recognized for excellence in guest experience and operational performance by management and VIP clientele

• Led cocktail program development for exclusive 12-course tasting menu in ultra-high-end dining establishment, creating luxury beverage experiences that complemented fine-dining standards
• Served as founding team member for innovative gastro-biography concept, contributing to operational protocols and luxury service standards development
• Educated VIP guests on rare spirits and exclusive offerings, increasing premium beverage sales by 20% through expert product knowledge and sophisticated presentation
• Maintained strict quality control and operational excellence in high-pressure luxury dining environment