Aaron Holifield
Wichita,KS
Summary
Results-driven business leader prepared for role with robust history of steering companies toward success and fostering culture of excellence. Known for collaborative leadership approach that aligns teams with organizational objectives and drives performance. Adept at navigating complex challenges, fostering innovation, and ensuring adaptability to evolving market conditions, with focus on strategic planning and operational excellence.
Overview
31
31
years of professional experience
Work History
Graphics Manager
Flying Monkey Marketing, LLC
06.2025 - Current
- Developed visual assets for marketing campaigns, ensuring brand consistency across platforms.
- Collaborated with team members to brainstorm creative concepts and design solutions.
- Assisted in managing project timelines and deliverables, enhancing workflow efficiency.
- Conducted market research to inform design choices and align with client objectives.
- Participated in client meetings to gather requirements and provide design insights.
- Maintained organized digital files and assets for easy access by team members.
- Championed innovative design ideas that elevated the overall aesthetic of marketing campaigns and other collateral materials.
- Negotiated contracts with vendors to secure competitive pricing on printing services, saving costs without sacrificing quality.
- Enhanced brand visibility by conceptualizing and executing eye-catching marketing materials.
- Established strong relationships with clients through transparent communication during all stages of the design process.
- Created impactful social media visuals that drove user engagement and increased followers on various platforms.
- Ensured timely delivery of high-quality designs by effectively managing project schedules and priorities.
- Created logos, illustrations and typography for various organizations.
- Edited and enhanced existing artwork and graphics.
- Developed graphics and visual content for social media campaigns.
- Cultivated mobile-friendly designs for variety of platforms.
- Created motion graphics and video content for websites and applications.
Owner/Startup Founder
The Crazy Goose
06.2023 - 06.2025
- Developed marketing strategies to increase local engagement and brand awareness.
- Managed inventory levels, ensuring timely restocking of supplies and minimizing waste.
- Analyzed sales data to identify trends and adjust operational strategies accordingly.
- Established relationships with local vendors to secure quality ingredients at competitive prices.
- Coordinated special events, boosting revenue through enhanced customer experiences and promotions.
- Managed day-to-day business operations.
- Oversaw daily operations, ensuring all tasks were completed accurately and efficiently by team members.
- Increased customer satisfaction by implementing efficient business processes and providing exceptional service.
- Managed financial aspects of the business, including budgeting, financial reporting, and tax preparation.
- Hired trained, and managed a high-performing team of employees dedicated to achieving company goals.
- Trained and motivated employees to perform daily business functions.
- Negotiated contracts with suppliers for better pricing and terms, reducing overall costs for the business.
- Achieved financial growth with strategic planning, cost control measures, and targeted marketing efforts.
- Monitored market conditions to set accurate product pricing and take advantage of emerging trends.
- Mentored staff members on best practices in customer service and sales techniques, leading to increased performance levels.
- Improved team productivity by introducing innovative project management tools and techniques.
- Developed and implemented strategic plans for revenue growth, focusing on diversification and market expansion.
- Managed purchasing, sales, marketing and customer account operations efficiently.
- Assisted in recruiting, hiring and training of team members.
- Scheduled employees for shifts, taking into account customer traffic and employee strengths.
- Observed each employee's individual strengths and initiated mentoring program to improve areas of weakness.
- Tracked employee attendance and punctuality, addressing repeat problems quickly to prevent long-term habits.
- Mentored employees for professional growth, promoting a culture of learning within the organization.
- Leveraged social media platforms for targeted advertising campaigns that boosted online visibility and brand awareness.
- Improved employee retention rates by creating a supportive work environment focused on personal development and career advancement opportunities.
CEO
Unleashed Unlimited, LLC
08.2019 - 06.2023
- Directed strategic planning to establish long-term growth objectives and enhance business performance.
- Oversaw financial management, ensuring budget adherence and optimizing resource allocation for operational efficiency.
- Fostered a culture of innovation, leading product development initiatives to meet market demands and customer needs.
- Implemented data-driven decision-making processes, utilizing analytics to inform strategic direction and improve outcomes.
- Mentored executive team members, enhancing leadership capabilities and fostering a high-performance organizational culture.
- Evaluated industry trends to identify growth opportunities, adjusting strategies to maintain competitive advantage in the marketplace.
- Championed continuous improvement initiatives, streamlining operations to achieve cost reductions while enhancing service quality.
- Managed partnerships and strategic business relationships by negotiating contract terms and handling conflicts.
- Created a positive work culture, resulting in increased employee satisfaction and retention rates.
- Built productive relationships with industry partners and competitors to support strategic business objectives.
- Established new revenue streams by identifying market opportunities and launching innovative products or services.
- Implemented cost-saving initiatives to reduce operational expenses without sacrificing quality.
- Drove profitability with thorough financial analysis and strategic decisionmaking.
- Pioneered corporate social responsibility initiatives, significantly impacting community development and sustainability.
- Elevated brand visibility and market share with launch of highly successful digital marketing campaign.
- Collaborated with legal, accounting and other professional teams to review and maintain compliance with regulations.
- Initiated strategy to drive company growth and increase market share and profitability.
- Founded performance- and merit-based evaluation system to assess staff performance.
President
Holifield Lawn Service
04.2015 - 08.2019
- Developed strategic business plans to enhance service offerings and market reach.
- Implemented operational improvements resulting in increased efficiency and customer satisfaction.
- Led team training sessions to elevate service quality and employee performance standards.
- Managed client relationships, ensuring prompt communication and resolution of service issues.
- Analyzed market trends to identify opportunities for growth and competitive positioning.
- Established partnerships with local suppliers to enhance product quality and reduce costs.
- Directed marketing campaigns to boost brand awareness and attract new clientele.
- Hired and managed employees to maximize productivity while training staff on best practices and protocols.
- Increased customer satisfaction through continuous improvement initiatives and excellent customer service.
- Prepared annual budget forecasts and monitored performance to meet organizational objectives.
- Established a culture of accountability by setting clear expectations and holding individuals responsible for results.
- Monitored financial performance and implemented measures to enforce compliance with budgetary standards.
- Supported project management team for optimal performance.
- Reduced operational costs through strategic cost management initiatives.
- Launched new products successfully into the market after meticulous research, planning, and marketing campaigns.
- Oversaw business-wide changes to modernize procedures and organization.
Carpet Medic
Holifield Floor Covering Service
03.1995 - 04.2015
- Installed various flooring types including carpet, vinyl, hardwood, and tile with precision and care.
- Collaborated with clients to select appropriate materials and designs for residential and commercial projects.
- Trained junior installers on best practices for installation techniques and safety protocols.
- Ensured compliance with building codes and industry standards during all installation processes.
- Conducted site measurements to accurately assess project requirements and material needs.
- Managed inventory of flooring materials, tools, and equipment to streamline workflow efficiency.
- Resolved client issues promptly to maintain high customer satisfaction throughout project completion.
- Implemented process improvements that enhanced installation timelines and minimized waste on job sites.
- Contributed to the growth of the business by generating repeat customers and positive word-of-mouth referrals.
- Stayed current with industry trends and advancements in flooring materials, ensuring optimal product knowledge and recommendations for clients.
- Adapted quickly to changing client demands, demonstrating flexibility in handling diverse project requirements.
- Completed projects on or ahead of schedule through efficient time management and prioritization.
- Developed strong relationships with suppliers, negotiating favorable terms for pricing and delivery schedules.
- Assisted in training new employees on best practices for floor covering installation techniques.
- Increased company reputation through consistent high-quality workmanship and attention to detail.
- Managed inventory levels effectively, ordering supplies as needed while minimizing costs due to overstock or shortages.
- Troubleshot issues during installation, applying problem-solving skills for efficient resolution without compromising quality standards.
- Operated sit-down forklift to unload and load carpet rolls and flooring skids into work vans.
Education
GED -
Adult Learning Center, GCCC
Garden City, KSSkills
- Digital illustration
- Visual storytelling
- Layout design
- Interactive design
- Video editing
- Presentation design
- Print production
- Social media graphics
Languages
English
Native or Bilingual
Timeline
Graphics Manager
Flying Monkey Marketing, LLC
06.2025 - Current
Owner/Startup Founder
The Crazy Goose
06.2023 - 06.2025
CEO
Unleashed Unlimited, LLC
08.2019 - 06.2023
President
Holifield Lawn Service
04.2015 - 08.2019
Carpet Medic
Holifield Floor Covering Service
03.1995 - 04.2015
GED -
Adult Learning Center, GCCC