Overview
Work History
Education
Skills
Accomplishments
PROFILE
Timeline
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Aaron Jay Mason

Aaron Jay Mason

Buffalo,NY

Overview

23
23
years of professional experience

Work History

Senior Director of News

WKBW-TV
Buffalo, NY
08.2021 - Current
  • Led team of nearly 50 professionals in executing a market-specific content strategy.
  • Developed and implemented new beat system focused on increasing engagement in underserved communities.
  • Collaborated with station leadership team on initiatives to enhance market share and community relationships.
  • Managed negotiations and oversight of personal and union contracts effectively.

Assistant News Director

WKBW
Buffalo, NY
12.2014 - 08.2021
  • Directed daily editorial meetings to align story assignments with strategic objectives.
  • Worked closely with producers and reporters on story development and script writing to create engaging content.
  • Managed monthly and quarterly special projects designed to drive viewership on all platforms.

Executive Producer

WIVB
Buffalo, NY
01.2014 - 11.2014
  • Oversaw 4.5 hour morning news broadcast on CBS and CW affiliates.
  • Implemented format that introduced new talent and show structure.

Producer

WIVB
Buffalo, NY
12.2003 - 12.2013
  • Responsible for all production aspects of market-leading 11pm newcast.
  • Assisted with research and coordination of special productions highlighting health care and theatre communities.

Executive Producer

WETM-TV
Elmira, NY
05.2002 - 11.2003
  • Oversaw all aspects of 5 and 6pm newscast for Elmira-Corning market's dominant news leader.
  • Assisted News Director with editorial decisions and content reviews.

Education

Bachelor of Arts - Journalism

Ithaca College

Skills

  • Content Strategy Development
  • Digital Storytelling
  • Community Partnership Building
  • Audience Engagement
  • Editorial Oversight
  • Mentoring
  • Recruiting
  • Talent Development
  • Contract Negotiation
  • Union Relations
  • Budget Management
  • Support systems: ENPS, iNews, Brightspot, Newsdesk, Microsoft Teams, Parsley, Hireez recruitment software

Accomplishments

  • Regional and National Edward R. Murrow Award recipient
  • NYS Emmy (News Excellence)
  • Hispanic Heritage Council of WNY media honoree

PROFILE

Transformative leader with more than 20 years of experience in local media. Excels in motivating teams to perform at high levels through a human-focused leadership style that encourages creativity and fosters collaboration in high-pressure news settings. Dedicated to delivering standout storytelling through enhanced community engagement and digital media innovation.  

Timeline

Senior Director of News

WKBW-TV
08.2021 - Current

Assistant News Director

WKBW
12.2014 - 08.2021

Executive Producer

WIVB
01.2014 - 11.2014

Producer

WIVB
12.2003 - 12.2013

Executive Producer

WETM-TV
05.2002 - 11.2003

Bachelor of Arts - Journalism

Ithaca College

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Aaron Jay Mason