Aaron Jernigan
Summary
Goal-oriented and quality-driven specialist with 5+ years of experience in sales and account management, hands-on experience in pre-sales, relationship building, analytical reasoning, and implementation stages of solutions. Able to work in a fast-paced environment. Great analytical, strong technical, interpersonal and communication skills. Passionate about quality and result-oriented. Able to work in multiple time zones. US Citizen.
Overview
7
7
years of professional experience
Work History
Sr. Operations Manager
Jernigan Capital Group LLC
3 2023 - Current
- Create demos, proposals, invoices, and other various documents to vendors and clients
- Oversee and manage property operations while implementing marketing strategies to attract potential clients using CRM tools.
- Track KPIs and use property management software to troubleshoot technical issues, implement tech solutions, and streamline operations
- Leveraged ROI positive tactics to achieve client KPIs while maintaining efficiency.
- Collaborated with sales and production teams to develop integrated planning processes, improving overall business performance.
- Developed strong vendor relationships to ensure timely delivery of materials and maintain high-quality standards.
- Integrated financial and operation plans with strategic objectives to deliver improved operational and financial results to boost customer satisfaction, profitability, and working capital.
Sr. Client Performance Analyst
Twitter Inc.
01.2021 - 03.2023
- Evaluated program effectiveness using a variety of quantitative methods, leading to data-driven recommendations for optimization.
- Established and executed go-to-market/commercialization strategies by partnering cross-functionally with Product, Engineering, Marketing, and Revenue teams for our flagship performance ad products: App, Web, Measurement, & Ads API
- Quantitatively assessed product prioritizations by analyzing product KPIs/metrics in data dashboards and qualitatively addressed product needs by funneling high priority feedback from clients and stakeholders.
- Defined compelling product narratives with Product Marketing and influenced marketing strategies around acquisition and retention that drove overall product awareness and usage
- Served as subject matter expert for Performance and reliably pulled into high profile customer meetings to offer technical product education, and optimization support.
Client Account Manager
Twitter Inc.
01.2019 - 01.2021
- Managed a book of 130+ high-spending SMB clients, providing personalized support for their ad campaigns, including optimizations, troubleshooting, and best practices. Grew client relationships via email and video calls to continue their growth with Twitter totaling a book of business over $12 million
- Educated clients on how to use Twitter's advertising products, best practices, and how to optimize advertising campaigns
- Presented external webinars to 400+ Global advertisers on how to utilize Twitter's new performance products.
- Crafted product collaterals and presented webinar trainings internally to sales teams and externally to global marketers.
- Provided support during new product launches by coordinating resources across the entire supply chain from design to distribution stages.
Associate Media Planner
Zenith Optimedia, Publicis Groupe
05.2017 - 10.2018
- Activated and managed Georgia Pacific brand marketing campaigns across 7 sub-brands to increase overall sales goals
- Effectively presented client campaign recommendations utilizing marginal analysis
- Monitored campaign performance, provided post-campaign performance results and ROI analyses.
- Presented strategic media recommendations to clients, securing buy-in and fostering strong relationships.
- Provided ongoing support throughout the implementation of various campaigns, addressing any issues or concerns promptly and efficiently.
- Improved workflow efficiency through the creation of standardized templates for reporting purposes.
Education
B.A. in Business Administration -
Morehouse College
Atlanta, GA 08.2012 - 2016.05
Skills
Timeline
Sr. Client Performance Analyst
Twitter Inc.
01.2021 - 03.2023
Client Account Manager
Twitter Inc.
01.2019 - 01.2021
Associate Media Planner
Zenith Optimedia, Publicis Groupe
05.2017 - 10.2018
B.A. in Business Administration -
Morehouse College
08.2012 - 2016.05
Sr. Operations Manager
Jernigan Capital Group LLC
3 2023 - Current