Aaron Joel

RL Empower Rotational Program: A three-rotation corporate development program designed to support the transition from retail to corporate roles. Selected as part of the program's pilot cohort based on prior RLS store experience.

Brand Marketing Assistant, Olympics and Golf

• Assists with the development and implementation of marketing strategies aligned with RL's sporting partnerships.
• Collaborates with various teams to enhance brand visibility within the sports sector.
• Arranges media styling kits for RL athlete ambassadors for live events, media shoots, and public appearances.

Brand Marketing Assistant, NA RLS

• Collaborated with store teams on two live embroidery activation events to create impactful in-store experiences.
• Served as a liaison to external vendors and between marketing and store teams.
• Conducted research on brand competitors' marketing strategies for products and in-store activations.
• Developed alternative marketing event attractions for a live in-store activations, such as a collaborative event between Dylan's Candy Bar x Polo color-shop.

Retail Process Optimization Assistant

• Identified areas of improvement in store operations, suggesting solutions, and implemented changes to enhance efficiency and effectiveness.
• Created and revised store SOP guides to support the stores, with a focus to ensure compliance.
• Conducted store surveys to collect accurate data and feedback from store managers.
• Developed SOP for a new POS concept (AOS Instant Purchase) to expand upon the customer experience.

• Established and maintained ownership of the store, managing daily operations during managerial transitions to ensure efficient workflow across all departments remain consistent to company standards.
• Trained, mentored, and motivated store sales staff to maximize team productivity and client engagement.
• Collaborated and completed seasonal visual merchandising installations with our corporate creative partners.

• Supported asset transfers, lender requests, equity requests, and audit inquiries.
• Identified discrepancies between physical counts and computer records, investigated causes, and took corrective actions as needed.
• Provided support to other departments as needed to meet organizational goals.