Summary
Overview
Work History
Education
Skills
Accomplishments
Affiliations
Certification
References:
Timeline
Generic

Aaron Kersey

Spring,TX

Summary

Highly motivated marketing and communications senior at the University of Mississippi with a passion for creating compelling campaigns and engaging content. Skilled in developing social media strategies, conducting market research, and executing promotional events. Strong communication skills, including writing, public speaking, and interpersonal communication. Proficient in Microsoft Office Suite, Adobe Creative Suite, SEMRUSH (SEO analytics) and social media management tools. Seeking a marketing position to apply these skills in a professional setting and to build a greater brand for whatever business that may be. Dedicated to delivering high-quality work and contributing to the success of the team.

Overview

8
8
years of professional experience
1
1
Certification

Work History

Marketing and Advertising Specialist Intern

Imagemark
Gastonia, NC
05.2023 - 08.2024
  • Analyzed website traffic data to identify areas of improvement for SEO purposes.
  • Conducted market research to identify trends and potential target audiences.
  • Developed and implemented a comprehensive marketing strategy for a new product launch.
  • Created and edited promotional materials such as brochures, flyers, and web content.
  • Prepared monthly reports on campaign performance metrics.
  • Drafted press releases to promote company events or products.
  • Provided administrative support for all members of the marketing team, including scheduling meetings and taking notes during presentations.
  • Researched competitive analysis information in order to position our offerings against competitors' products and services.
  • Developed editorial strategies to increase blog readership and engagement.

Freelance Advertising Consultant

Limerick Properties
Oxford, MS
03.2023 - 03.2023
  • Met with clients and discussed the scope of the project to ascertain how long it would take and what resources would be needed.
  • Delivered high level of service to customers in effort to build upon relationships for future.
  • Supervised freelance graphic design business, overseeing personnel, finances and day-to-day business operations.
  • Developed and implemented successful advertising campaigns for clients.

Marketing Strategy Intern /Business Development Intern

Hunt Marketing Group
Oxford, MS
05.2022 - 10.2022
  • Worked in competitor analysis breaking down strategies for new decks/pitches for the firm to use. Created and gave presentations for all departments of the firm and shadowed under the CEO, Will Hunt.
  • Attended meetings and worked collaboratively with cross-functional teams to brainstorm new ideas.
  • Researched and developed creative content for websites to promote brands in market.
  • Identified areas or opportunities for growth through business analytics.
  • Built high-ranking backlinks for growing e-commerce businesses through quality, SEO-driven articles.

Website Designer

Harrison's 1810
Oxford, MS
06.2022 - 07.2022
  • Designed websites, portals and large-scale web applications for multiple clients.
  • Mastered web designs from conception to completion and handled graphic design, artwork and digital application.
  • Coded specialized sites for customers requiring particular aspects of interactivity and performance.
  • Developed easy-to-use interfaces that complied with project and client specifications.

Assistant to Managing Partner

Holcomb Law Group
Oxford, MS
01.2021 - 05.2022
  • Draft legal Documents such as Complaints and Garnishments as well as proof documents to prevent errors.
  • Update legal software called “Simplicity” as new complaints and suits filed through the firm.
  • Opened, read and replied to e-mails, letters and correspondence on behalf of executives.
  • Managed daily invoices, reports and proposals.

Area Manager

Greater Houston Pool Management
Houston, TX
05.2016 - 07.2018
  • Conferred with supervisory personnel, owners, contractors, or design professionals to discuss and resolve matters, such as work procedures, complaints, or construction problems.
  • Evaluated schedules, orders and forecasts to plan processes and meet timetables.
  • Conferred with technical and administrative staff to devise and implement corrective actions.

Education

Bachelor of Science - Integrated Marketing Communications

University of Mississippi
University, MS
05-2024

Skills

  • Research skills
  • Data tracking and trend analysis
  • Social Media: Instagram, Twitter, LinkedIn, Facebook
  • Microsoft Platforms
  • Strategic marketing
  • Google Analytics
  • Meta Analytics
  • SEMRUSH
  • CRM Software (HubSpot)
  • Content Marketing
  • Keyword Research
  • SEO Strategy Development

Accomplishments

  • Team capitan for Small Town Upstate, the fall University of Mississippi 2022 Burchfield Capstone Campaign winners
  • With Delta Psi Fraternity raised over 8,000 dollars during the Casa Mexicana charity night raising money for the Leap Frog Group in 2021
  • 2019 All State Choir
  • 2019 Tommy Tunes Best Actor Runner Up
  • Used truck and kayak to extract neighbors from flooded homes during Hurricane Harvey in 2017. Worked for over 65 hours in a weeks time.

Affiliations

  • 2024: Ole Miss Photojournalism
  • 2023-Present: Bartender/Barback at Harrison's 1810
  • 2022-2023: Ole Miss club baseball
  • 2021-2023: Operation Smile
  • 2020-2021: Lecture chair for Delta Psi Fraternity
  • 2020-2021: Social committee member for Delta Psi Fraternity
  • 2021: Bylaw committee for Delta Psi Fraternity
  • 2019-Present: Delta Psi Fraternity member

Certification

  • April 2022: Google Search Certified
  • April 2022: Google Ads Search Certified
  • April 2022: Google Ads Display Certified
  • April 2022: Meta Marketing Analytics Certified

References:

  • Wes Pollock, Chief Revenue Officer, ImageMark Business Services: Phone: 803.422.1195, Email: wes.pollock@imagemarkonline.com
  • Josh Payne, Chief Operating Officer, ImageMark Business Services: Phone: 704.813.9817, Email: Josh.Payne@imagemarkonline.com
  • Will Hunt, CEO, Hunt Marketing: Phone: 662-380-2138, Email: will@huntmarketingfirm.com
  • Kallen Alderman, Sr. Content Strategist, Hunt Marketing: Phone: 601.946.1038, Email: Kallen@huntmarketingfirm.com
  • Emily Kidd, Sr. Creative Strategist, Hunt Marketing: Phone: 270.719.1455, Email: emily@huntmarketingfirm.com
  • Jonathan S. Masters, Managing Partner, Holcomb Law Group: Phone: 662.234.8775, Email: jmasters@holcombgroup.com
  • Hayes Dent, Manager, Limerick Properties: Phone: 601.720.8638

Timeline

Marketing and Advertising Specialist Intern

Imagemark
05.2023 - 08.2024

Freelance Advertising Consultant

Limerick Properties
03.2023 - 03.2023

Website Designer

Harrison's 1810
06.2022 - 07.2022

Marketing Strategy Intern /Business Development Intern

Hunt Marketing Group
05.2022 - 10.2022

Assistant to Managing Partner

Holcomb Law Group
01.2021 - 05.2022

Area Manager

Greater Houston Pool Management
05.2016 - 07.2018

Bachelor of Science - Integrated Marketing Communications

University of Mississippi

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Aaron Kersey