Aaron Laam

Responsible for generating profitable revenue through prospecting new clients while also managing and maintaining customer engagement and growth with my existing account base of direct, wholesale and partner accounts. Built trustworthy and meaningful relationships with global industry leaders that consists of Internet Service Providers (ISPs), data center, cloud and managed service providers (MSPs), content, storage and Software-as-a-Service (SaaS) providers.

• Developed and implemented sales strategies resulting in 55% revenue increase in both 2021 and 2022.
• Established and maintained strong relationships with key accounts and business partners while driving consistent revenue growth through habitual purchasing activities.
• Successfully differentiated a commodity service from competitors by implementing an effective selling process that created substantial value and speed to market for wholesale clients.
• Recognized with the Regional Leaderboard Award for outstanding Q2-2020, Q3-2020, Q1-2021, Q4-2021, Q2-2022 performances.
• Consistently ranked as Philadelphia's top sales performer in 2020, 2021, and 2022.

I was entrusted with pivotal responsibility of promoting and selling colocation and a variety of managed, private and public cloud solutions to organizations headquartered in the Mid-Atlantic.

• Microsoft Azure certified.
• Ranked #1 Account Director in the Mid-Atlantic region.
• Exceeded 2017 ramp quota with 113% attainment.

Cloud overlay, responsible for supporting and providing Mid-Atlantic account managers with guidance, training, and resources designed to grow revenue and increase market share within their existing fortune 500 account base.

• Exceeded sales goals in 2015 with 143% quota attainment.
• Collaborated and aligned strategic plans and offering cloud architecture recommendations to ensure our clients maximized their investments and account executives achieved their revenue goals.
• Led negotiations and consistently provided leadership with accurate sales forecasting.

Responsible for driving new customer revenue, developing sales strategies, managing existing revenue, cultivating partner relationships, and achieving sales targets around IPR's colocation and managed IT services.

• Collaboratively worked with marketing team on re-branding strategies.
• Developed and implemented strategic sales plans and forecasts and presented result to executive team.
• Leveraged CRM tools to manage activity goals and KPIs to ensure productive time investments.

Prospected new accounts and existing customers with their voice, data, SDWAN, unified communications, managed services, business continuity, network solutions and cloud services.

• Cultivated strong relationships with key organizations and professionals to support future business growth objectives.
• Presented sales proposals and negotiated customer agreements.
• Strengthened revenue opportunities by developing tailor-made solutions based on customer requirements.

Responsible for identifying the telecommunications and data center needs for mid market accounts. Transitioned from the San Francisco market to the Philadelphia market while maintaining revenue goals in both markets.

• Developed and implemented sales strategies that delivered new leads and increased sales.
• Defined and managed individual activity goals and KPIs to ensure achievement of target profit and revenue.
• Developed a sales pipeline and learned the telecom industry by knocking on doors, cold-calling, and obtaining referrals from industry partners.