Summary
Overview
Work History
Education
Skills
Websites
Timeline
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Aaron Lunsford

Seattle,WA

Summary

Problem solver with an entrepreneurial background in the music industry that has successfully transferred those skills to a career in sales. History of going outbound into mid to large size accounts, looking to move upmarket in my sales career. Three to five year goal of moving into Enterprise sales role.

Overview

21
21
years of professional experience

Work History

AE, OUTBOUND - REMOTE

Owner.com
12.2022 - Current
  • 800K in ARR (subscriptions) sold in 2023
  • 1M+ total ARR projection sold in 2023
  • Closed largest deal ($100K ARR) in company history in 2023
  • 106% quota attainment in 2023
  • 125% quota attainment June - December 2023
  • 145% quota attainment Q4 2023
  • Top Rep by quota attainment in segment
  • Top AE June and October 2023
  • Active role in mentoring and coaching newer reps
  • Collaborated building playbook for dealing with multiple stakeholders
  • Pacing 100% quota attainment for 2024 after 30% quota increase

AE, EMERGING CONTRACTOR SALES - REMOTE

Levelset - A Procore Company
06.2022 - 12.2022
  • 200% Quota Q3 2022 leading new reps in total bookings
  • Full cycle - fielded inbound MQL's, PQL's and demo requests with no SDR support.

OUTBOUND ACCOUNT DEVELOPMENT REP

InMoment
09.2021 - 06.2022
  • Top performing outbound ADR
  • Sourced $200K+ ARR in pipeline monthly for Sales Directors
  • Supported 5 Sales Directors on commercial team ($500M - $1B accounts)
  • High stakes outreach and discovery call into C-Suites, VP and Director level
  • Average deal size $40K - $150K ARR
  • Worked with Sales Directors to restructure hand off process that lead to faster sales cycles.

SALES DEVELOPMENT REP (CONTRACT - FULL TIME)

Modal Living
05.2021 - 09.2021
  • Worked with VP of Sales & Marketing to build outbound business development processes from scratch
  • Spearheaded effort to create business partnerships and set over 150 meetings in July 2021 that led to a self sustainable pipeline through partners that will drive leads for years to come.

DRUMMER

As Cities Burn
05.2003 - 09.2021
  • Executed marketing, fulfillment and management of e-commerce ops
  • Negotiated multiple record deals that resulted in 100K+ units sold and millions of streams throughout our career and played a key role in the business operations that saw the band performing over 1500 live tour dates across the US, Canada, Puerto Rico, and UK, including major festivals such as the Vans Warped Tour.

FREELANCE CONTENT WRITER AND MARKETING CONSULTANT

Self Employed
03.2015 - 05.2021
  • Consulted on copy for case studies, branding, landing pages, podcasts, and social content for various clients and companies.

SALES DEVELOPMENT REPRESENTATIVE

Eventbrite
03.2020 - 04.2020
  • Broke into SaaS on the tail end of moving on from music business right as the Covid Pandemic shut down the world and greatly damaged the live events industry
  • Was part of lay off that included 95% of the sales and business development team.

TOUR MANAGER

Various Artists
11.2009 - 05.2018
  • Ran touring operations for internationally recognized artists throughout the US and Canada
  • Responsible for managing day to day of a crew of five workers, plus local venue staff and supporting acts to execute successful live performances
  • Worked closely with band management, accountants, PR, booking and labels to coordinate daily engagements with press, collect payment, execute crew payroll, and handle logistics of merchandise and all band and crew travel.

Education

Some College (No Degree) -

Arizona State University
Tempe, AZ

Some College (No Degree) -

Nashville State Community College
Nashville, TN

Some College (No Degree) -

Henderson State University
Arkadelphia, AR

Skills

  • Salesforce proficiency
  • Outreach
  • Salesloft
  • LinkedIn Sales Navigator
  • ZoomInfo
  • Outbound prospecting
  • Cold calling
  • Contract negotiation and execution
  • Account Management
  • Business Development
  • Creative Writing
  • Partnership Development

Timeline

AE, OUTBOUND - REMOTE

Owner.com
12.2022 - Current

AE, EMERGING CONTRACTOR SALES - REMOTE

Levelset - A Procore Company
06.2022 - 12.2022

OUTBOUND ACCOUNT DEVELOPMENT REP

InMoment
09.2021 - 06.2022

SALES DEVELOPMENT REP (CONTRACT - FULL TIME)

Modal Living
05.2021 - 09.2021

SALES DEVELOPMENT REPRESENTATIVE

Eventbrite
03.2020 - 04.2020

FREELANCE CONTENT WRITER AND MARKETING CONSULTANT

Self Employed
03.2015 - 05.2021

TOUR MANAGER

Various Artists
11.2009 - 05.2018

DRUMMER

As Cities Burn
05.2003 - 09.2021

Some College (No Degree) -

Arizona State University

Some College (No Degree) -

Nashville State Community College

Some College (No Degree) -

Henderson State University

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