AARON MORRISON
Appleton,WI
Summary
Highly skilled Senior Sales Manager with over a decade of success in the consumer package goods (CPG) industry. Proven track record in leading sales teams to exceed goals, driving business growth, and building strategic partnerships. Strong negotiating skills paired with a keen ability to analyze market trends to develop effective business strategies. Adept at coaching and developing team members for overall business success.
Overview
18
18
years of professional experience
Work History
Senior Sales Manager – CPG Division
Salelytics
03.2022 - Current
- Led two sales teams. enhancing team communication and collaboration
- Drove Year-over-year sale growth across all accounts
- Coached and mentored team members and company employees
- Negotiated strategic plans to secure and expand business partnerships
- Managed trade funds strategically to fuel business growth
- Streamlined processes to boost team efficiency and productivity
Sales Manager – CPG Division
Salelytics
02.2015 - 03.2022
- Achieved year-over-year success managing a $90 million book of business.
- Mentored colleagues to attain personal and company goals.
- Presented and led strategic business proposals to exceed goal achievement.
- Critiqued and improved processes and procedures to increase efficiency and productivity.
Senior Sales Associate
West Revenue Generation Services
06.2014 - 02.2015
- Total account management of eight key customers totaling $20 million in business.
- Developed strategies to grow market share, shelf space, and sales.
- Assertively located new opportunities to grow the business in a void market.
- Presented to business partners, customers, communicating new distribution, promotional planning, and market research.
Full Account Manager
Alta Resources
01.2011 - 06.2014
- Total account management for 15 key customers, totaling $13.5 million in business.
- Gained customer growth of 10% ahead of the market standard.
- I consulted with multifunctional sales personnel.
- Utilized trade funds to target growth categories, segments, and brands.
- Coordinate promotional strategies in multiple classes of trade (wholesale, retail, and convenience customers).
Sales Manager – Health Care Division
West Revenue Generation Services
Appleton, WI
05.2010 - 12.2010
- Database development to maintain confidential customer information, reporting features, and sales information storage.
- Accomplished increased sales, concise communication, and customer service.
- Created and implemented standard operating procedure guidelines.
- Informed the client daily of customer contacts and sales team progress.
Senior Sales Associate
West Revenue Generation Services
Appleton, WI
04.2008 - 05.2010
- Created and implemented a new associate training program for the team.
- Provided strategic direction and support for the eight Sales Associates team.
- Facilitated contact between representatives and various distributor representatives simultaneously.
- Effectively provided business leads to field sales representatives.
- Developed Standard Operating Procedure documents.
- Participated in, and provided support at, multiple distributor trade shows.
Sales Associate
West Revenue Generation Services
Appleton, WI
09.2006 - 01.2008
- Sold medical diagnostic equipment.
- Managed customers and created leads for field Account Executives.
- Gained customer interest through professional business presentations.
- Exceeded daily performance indicators.
- Secured new business, adding two million dollars in revenue.
Education
Bachelor’s degree - Kinesiology and Health Science
University of Wisconsin-Oshkosh
Oshkosh, WI09.2006
Skills
- Sales strategy development
- Team Leadership
- Market analysis
- Customer engagement
- Financial planning
Military Service
United States Army Corps of Engineers, 10th Mountain Division
- Squad Leader developing critical leadership and mental qualities detremental to focus commitment
- Heavy Equipment Operator skills developed attention to detail and mental aquity to internal GPS systems
- Honorable Discharge after completing a 4 year enlistment and multiple deployments to serve and protect out country
Websites
Timeline
Senior Sales Manager – CPG Division
Salelytics
03.2022 - Current
Sales Manager – CPG Division
Salelytics
02.2015 - 03.2022
Senior Sales Associate
West Revenue Generation Services
06.2014 - 02.2015
Full Account Manager
Alta Resources
01.2011 - 06.2014
Sales Manager – Health Care Division
West Revenue Generation Services
05.2010 - 12.2010
Senior Sales Associate
West Revenue Generation Services
04.2008 - 05.2010
Sales Associate
West Revenue Generation Services
09.2006 - 01.2008
Bachelor’s degree - Kinesiology and Health Science
University of Wisconsin-Oshkosh
Similar Profiles
Kentasia StreetKentasia Street
Administrative Assistant at SalelyticsAdministrative Assistant at Salelytics
Zandriah OllisonZandriah Ollison
Customer Service Representative at SalelyticsCustomer Service Representative at Salelytics
Karen LewisKaren Lewis
Patient Advisor at SalelyticsPatient Advisor at Salelytics