Seasoned Digital Marketing Manager with 7 years success in creating on-brand marketing content for existing and new social media platforms. Accomplished in evaluating analytics and marketing campaign results to adjust strategies and achieve goals. Proficient in social media monitoring and management tools.
Hi, I’m
Aaron Neal
New York,NY
Summary
Overview
7
years of professional experience
1
Certification
Work History
Cloud Clearwater Solutions
Digital Marketing Manager
05.2020 - 01.2022
Job overview
- Restructured email template to include up to 3 visuals, shorter paragraphs, bullet points and calls to action, increasing click rates from 2% to 12%
- Optimized website pages with relevant keywords and improved formatting and readability, decreasing bounce rate from 62% to 34%
- Execute A/B testing for email campaigns to identify most successful subject lines, send times and templates
- Write compelling web content to improve reputation and increase organic traffic
Tradelot
Digital Marketing Specialist
04.2018 - 04.2020
Job overview
- Revised Facebook marketing strategy, which grew Facebook followers from 1,500 to 4,000 in 4 months and increased overall engagement ~40%
- Assessed email bounces to remove invalid and irrelevant contacts, boosting deliverability and open rates
- Gained knowledge of HTML and CSS in order to collaborate more effectively with web developers and understand limitations
River Tech
Digital Marketing Associate
01.2015 - 03.2018
Job overview
- Implemented SEO best practices and optimized website, which increased organic traffic and boosted conversion rates 2%
- Provided critical data and key metrics for a major rebranding effort
- Developed targeted email lists by researching and analyzing audience demographics, interests, preferences and engagement
Education
University of American Samoa
B.S from Marketing
University Overview
Skills
- Demand Generation
- Marketing Strategy Development
- Digital Content Development
- Google AdWords
- Google Analytics
Certification
HubSpot Academy - Content Marketing
Google - Google Ads Marketing, Google Analytics
Timeline
Digital Marketing Manager
Cloud Clearwater Solutions
05.2020 - 01.2022
Digital Marketing Specialist
Tradelot
04.2018 - 04.2020
Digital Marketing Associate
River Tech
01.2015 - 03.2018
University of American Samoa
B.S from Marketing