Aaron Platt
Seattle
Summary
Award-winning creative direction expert with over fifteen years of experience crafting high-impact digital campaigns. Specialized in directing creative teams to produce content that engages across multi-media distribution platforms. Proven track record of driving brand growth through innovative social media strategies for leading companies like Amazon, Apple, Google, Toyota, Fidelity Investments, Dunkin' Donuts, and Mercedes Benz. Over 4+ Billion Views on TikTok and Instagram. 500 Million + Views on Youtube.
Creative professional driven by high standards and results-oriented mindset. Skilled in conceptualizing and executing innovative campaigns, with strong focus on team collaboration and adapting to evolving project needs. Proven ability to lead cross-functional teams, combining strategic vision with practical design skills to deliver impactful outcomes. Reliable and adaptable, excelling in environments that demand creativity and precision.
Overview
15
15
years of professional experience
Work History
Creative Director
Amazon Web Services
02.2025 - 06.2025
- Worked directly with Vice President Dave Brown of AWS to conceptualize and create a global web campaign to launch the Nvidia EC2 P6-B200 instances powered by NVIDIA Blackwell Chipsets.
- Created the campaign through Ai storyboards, created animatics, sold the concept to both Amazon and NVIDIA to create the largest technological media launch of 2025.
- Let a team of over twenty individual artists to execute concepts and translate them into actionable project plans.
- Streamlined creative processes for improved efficiency and team productivity.
- Drove innovation by staying current on industry trends and incorporating new ideas into design work.
- Led cross-functional teams to deliver high-quality creative assets on time and within budget constraints.
- Monitored industry trends to keep creative materials fresh and engaging.
Creative Director
Consolidated NYC
10.2024 - 02.2025
- Spearheaded Blink “NutriTears” campaign, strategically crafted and produced for the Super Bowl early 2025, delivering standout storytelling on the biggest stage.
- Orchestrated a full-scale virtual production for Alcon, efficiently capturing twelve distinct scenes in a single day with two on-camera talents, tailored for multi-country rollout.
- Elevated company reputation through consistent delivery of high-quality creative content.
- Monitored industry trends to keep creative materials fresh and engaging.
- Built strong relationships with clients, leading to long-term partnerships and repeat business opportunities.
- Developed high-impact creative trailers and promotional content for company campaigns from concept to completion.
- Managed campaigns with specific focuses in order to meet customer needs and creative visions.
- Managed multiple projects simultaneously, ensuring timely completion and seamless execution.
Creative Director
TBWA\Media Arts Lab
03.2024 - 08.2024
- Created several global campaigns for Apple Computer's "Shot On iPhone." as well as projects focusing on the Apple Watch.
- Worked with celebrity talent Swiss Beatz to create in store courses known as "Today At Apple" which was rolled out globally to over 500 Apple Stores.
- Led a team of dozens of designers and creatives globally to capture assets in New York, Los Angeles, Buenos Aires, London, and Singapore for Apple Stores and products,
- Increased client satisfaction by delivering tailored design solutions that exceeded expectations.
- Orchestrated launch of new product line, from concept development to market introduction, achieving significant media attention and consumer interest.
- Elevated company reputation through consistent delivery of high-quality creative content.
Creative Direction
Various Clients
01.2010 - 01.2023
- Over fifteen years as a Creative Director / Associate Creative Director.
- Authored hundreds of client sales pitch decks for various projects.
- Creative Direction for over two hundred branded commercials, social media campaigns, video installations, showcased projects at the Louvre Museum, Sundance Film Festival, and Cannes film festival.
- Professional photographer with award winning art director experience.
- Worked with major commercial brands including American Express, Toyota, Mercedes, Hyundai, Adidas, Nike, Target, Bloomingdale's, H&M, Samsung, The Home Depot, Pepsi, Rockstar, and Range Rover.
- Celebrity collaborations include Daniel Craig, Bono & The Edge, Justin Timberlake, Coldplay, Beyoncé, Rihanna, Charlie D'Amelio, Beyonce, and Taylor Swift.
- Maintained artistic consistency across multiple campaigns through meticulous attention to detail and adherence to creative direction.
Education
Bachelor of Arts - Film And Digital Media
University of California, Santa Cruz
Santa Cruz, CA06-2003
Master of Arts - Film And Video Production
University of Southern California
Los Angeles, CA06-2006
Skills
- Social Media Strategy, Creative Direction, Content Creation, Campaign Management, Trend Analysis, Brand Development, Leadership, Team Collaboration, Paid Social Advertising, Data-Driven Decision Making Advertising focused creative background
- Proficiency with social media platforms (Instagram, TikTok, Facebook, X, LinkedIn), content management systems, analytics tools (Google Analytics,), and creative tools (Adobe Creative Suite, InDesign, Keynote, Davinci Resolve, Unreal Engine)
- Creative team leadership, Strategic thinking, Concept Development, Visual Storytelling, Social Media Strategy, Marketing Communications, Campaign Development, Brand Messaging, Communications Strategies, Design Leadership, Multimedia Production, Team Leadership and Development
- Project Management, Meda Industry Expertise, Storyboard Creation, Print Web Social Multimedia Production, Concept Pitching, Deadline Driven, Marketing Leadership
- Design Background, Art Direction, Editing, Typography, Color Science, Identity Branding, Layout Design, 2D/3D/XR and Post Production Skills
Websites
Hobbies and Interests
Visual and Creative Arts, Photography, Cinematography, Visual Storytelling, Digital Arts, Ai Storytelling, Creative Writing, Web Design, Graphic Design, Branding, Strategic Digital Marketing, Gardening, Travel (55+ Countries), Scuba Diving.
Awards
2024 Gold Addy - Now “Testing”, 2024 Telly Award 5x - 3x Silver, 2x Gold. - Fidelity “It’s All Possible”, 2023 Gold Telly Award - Glidden “Paint It”, 2023 Silver Davey Award - Glidden “Paint It”, 2019: Shots Magazine - New Directors Spotlight, 2017: American Cinematographer - Short Takes - Featured Article, 2009: Camerimage - Best Cinematography - Coldplay “Strawberry Swing”, 2007: Independent Spirit Award Nomination - Best Cinematography - “Wild Tigers I Have Known”, 2007: SIFF - Best Cinematography - “The Pacific and Eddy”, 2004: Ann Arbor Film Festival -Most Promising Filmmaker - “The Cold Ones”
Timeline
Creative Director
Amazon Web Services
02.2025 - 06.2025
Creative Director
Consolidated NYC
10.2024 - 02.2025
Creative Director
TBWA\Media Arts Lab
03.2024 - 08.2024
Creative Direction
Various Clients
01.2010 - 01.2023
Bachelor of Arts - Film And Digital Media
University of California, Santa Cruz
Master of Arts - Film And Video Production
University of Southern California
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