Aaron Rauguth
Westfield,IN
Overview
14
14
years of professional experience
Work History
Strategic Account Executive
Integrate
01.2023 - Current
- B2B 6-12 month cycles involving buying groups of 8-15
- Generated 6x pipeline including (3) million dollar + opportunities
- Worked with the enablement team to develop a territory carving strategy to better identify key accounts effectively establishing greater need and driving higher contract values and conversions
- Developed two new plays for prospecting CFO & VP of Sales
Account Executive
Salesforce Marketing Cloud
11.2013 - 11.2022
- 125-200% quota attainment 7 out of 9 years
- Record ACV in 2018 for new business sales
- Full deal cycle execution in a complex team selling environment
- Trained new hires to accurately carve territories, prioritize / rank accounts, and prospect
- Championed Marketing Cloud's SPARK white boarding exercise to uncover current day challenges, future state aspirations, prioritization, and business value throughout the customer life cycle
- Developed an ABM strategy for white boarding, presenting, demoing before SFDC invested heavily into it’s strategy
Account Executive
Delivra Marketing Cloud
04.2010 - 10.2013
- Consistently exceeded quota
- Gained experience selling upstream to all sizes of companies including enterprise
- Broke the system - several deal sizes couldn’t be supported by existing infrastructure
- Learned complex sales while articulating the value of technology to improve day-to-day operations, profitability, and efficiency
- Grew to understand a marketer mindset given in-house teams that ran day-to-day operations for many large clients which allowed me to truly understand what function marketers perform and require from technology investments
Education
Associate of Science - Business Administration And Paralegal Studies
International Business College
Fort Wayne, INSkills
- Email, mobile, advertising, social, website marketing
- Customer data, data management, sales, service, middleware platforms
- Commerce, payments, order management solutions
- Rapport across stakeholders
- Conveying business value
- People, process, technology
- Persona selling
- Storytelling
- Whiteboarding
- Forever student
Development
Conscious Selling, Sandler Training, Fanatical Prospecting, Challenger Sale
Timeline
Strategic Account Executive
Integrate
01.2023 - Current
Account Executive
Salesforce Marketing Cloud
11.2013 - 11.2022
Account Executive
Delivra Marketing Cloud
04.2010 - 10.2013
Associate of Science - Business Administration And Paralegal Studies
International Business College