Aaron Shaver
Lascassas,TN
Summary
Team player with strong organizational skills. Ability to handle multiple projects simultaneously with a high degree of accuracy. A collaborative problem solver bringing 12 of consumer-goods expertise to forward company objectives. Attentive to detail with experience in coordinating projects and motivating teams to action. Adept at planning and executing projects across various functions and holding teams accountable to quality standards. Skilled at identifying or anticipating problems and providing solutions. Excels through mentoring, training and empowering team toward excellence.
Overview
12
12
years of professional experience
Work History
Project Manager
MARS PETCARE US
03.2021 - Current
- From Charter Development to Post-Launch Review
- Developing all documentation to support the project life cycle using Mars’ in-house process, manage cross-functional teams to define the Critical Success Factors (CSF’s), conduct Risk Assessments and determine feasibility of all activities and develop project timelines
- Facilitating the business approval process and use it to plan and deliver the project to the highest levels
- Ensuring accountability and process compliance among team members
- Manage the project until reaching manufacturing production launch
- Ensure Post-Launch Review learnings are documented and incorporated into subsequent projects
- Propose changes to the process and/or system for purposes of improvement
- Hand over responsibility for the pack/brand to the Brand management team
- Set up and chair project team meetings, resolve cross-functional issues, and manage the communication flow between all functions and levels within the organization
- Keep team members motivated to achieve commitments
- Update team members and broader stakeholders on progress of the activity and ensure inputs from all functions are on time in full.
Corporate Communications Specialist
MARS PETCARE US
02.2016 - 02.2021
- Developing and maximizing a “knowledge funnel” by developing relationships with brand managers, sales planners, and cross-functional stakeholders to keep the team informed of product changes, campaign launches, promos, and discontinuations before they happen
- Successfully maintained “knowledge” metric of greater-than 95% two years in a row (2019 and 2020)
- Building and maintaining a knowledge tool serving 20+ Associates and contractors on the Consumer Relations team with data on over 700 products plus historical and current issue statements
- Maximized internal communication channels for Sales communications via Salesforce bulletins, document maintenance, and publishing biweekly 411 newsletter
- Engaged consumers and influencers on multiple brand social channels (Facebook and Twitter) and maintained “read & respond” strategy for customer reviews at E-commerce site (Amazon.com)
- Drafted customer letters to communicate sales announcements to retailers
- Formalized my team’s place in the business’ project management process (PPM) through relationships
- Negotiated and formalized R&D’s responsibility to provide deliverables to my team via the project management process
- Managed a summer intern through issue statements clean-up project
- Successfully networked cross-functionally for accurate information and aided in the drafting process for tone-of-voice
- Consumer Relations Leadership Team (2016 and 2017): Provided guiding strategy for knowledge management as it evolves to include content, not just data, making Consumer Relations a PR driver and thus a growth driver
- Championing the companies 5 Principles to the team while inspiring engagement
- Training coordinator for the Consumer Relations team new hires and ongoing product knowledge updates for all CR Associates
- Standing facilitator of agenda for bi-weekly CR team meetings.
Consumer Relations Technician
Mars Petcare
06.2012 - 02.2016
- Support internal and external communications for Mars Petcare which includes drafting of materials, pitching/securing media, support for period Business Updates, interface with stakeholders, crisis communications
- Build consumer loyalty by interfacing with consumers via social media, email and phone
- Handle complaints in real time and follow through on escalations (reimbursement, veterinary follow-up, insurance claim, etc.) Draft responses for social media use for escalation
- Report concerns and inquiries cross functionally back into the business to identify trends
- Supported temporary service agreement roll off post Procter & Gamble pet care acquisition as Consumer Relations merged three teams into one
- Represented function during 2015 North American CA Capability Week as member of planning team and as presenter on best practices in crisis management for Consumer Relations
- Wrote newsletter articles for internal MARS webmagazine and quarterly newsletter for Petcare segment of the business directed to MARS Associates.
Education
B.A. in Communications -
Trevecca Nazarene University
M.A. in Public Relations -
KENT STATE UNIVERSITY
01.2015
Skills
- Project Management – Consumer Goods
- Internal Communications
- Customer Relations
- Social Media & Digital Marketing
- Verbal Presentation Skills
- Change Management
- Stakeholder Communications
- Motivating and Training Teams
Timeline
Project Manager
MARS PETCARE US
03.2021 - Current
Corporate Communications Specialist
MARS PETCARE US
02.2016 - 02.2021
Consumer Relations Technician
Mars Petcare
06.2012 - 02.2016
B.A. in Communications -
Trevecca Nazarene University
M.A. in Public Relations -
KENT STATE UNIVERSITY