Aaron Wei

Proactive fashion marketer committed to elevating brand success through inventive strategies and user-focused campaigns. Adept team leader specializing in digital marketing, trend forecasting, and consumer behavior analysis, showcasing strong communication and project management skills.

Social Media Marketing Plan (2022)

• Clearly define social media marketing goals aligned with overall business strategy.
• Identify and understand the target audience to tailor content.
• Choose platforms based on audience demographics and business nature.
• Develop a consistent content calendar with a mix of engaging types.
• Plan for regular engagement, including responding to comments and encouraging user participation.
• Establish KPIs for performance measurement.
• Regularly analyze analytics, adjust strategies based on insights, and ensure regulatory compliance.