Aaron Westbrook
New York,NY
Summary
Accomplished marketing professional with demonstrated success developing and implementing strategic approaches to drive market growth and bottom-line profitability. Strong communicator with natural leadership talent and high energy. Impactful and successful manager talented in building teams and motivating personnel to new levels of performance.
Overview
10
10
years of professional experience
1
1
Certification
Work History
Senior Brand Manager
LG Electronics
Englewood Cliffs, NJ
08.2022 - Current
- Increased TV + Soundbar attach to improve LG profitability, achieving 7% attach rate (vs industry average 6%) due to strengthened marketing and consumer promotions working in concert
- Grew general soundbar market share by +.6% (industry = -8%) and increased premium Dolby Atmos soundbar market share mix by +1.7%, increasing overall share to 10.1% YOY.
- Brokered influencer partnerships with Willow, Angie Martinez and Coco Jones to create a culturally relevant brand identity for the LG Audio business that generated over 25M lifetime views and heightened brand awareness.
Senior Brand Manager
GoDaddy
New York, NY
09.2018 - 07.2022
- Developed holistic approach to social content and engagement for global brand teams including 12 core and emerging markets.
- Integrated a full funnel international social listening program to engage online communities across FB, IG, Twitter and LinkedIn.
- Managed team of community managers and provided guidance for social media best practices and monthly KPI measurement.
- Introduced Tableau integration with 3rd party APIs to streamline reporting cadence and advance data visualization efforts.
Content Manager
Combs Enterprises
New York, NY
04.2018 - 08.2019
- Planned digital and organic + paid social content for Cîroc Vodka and DeLeon Tequila, growing combined followership by 22K in 5 months.
- Collaborated with content teams to amplify branded tentpole activations (including Coachella, BET Awards, Rolling Loud, Empowered Brunch).
- Managed partnerships with influencers to grow engagement and brand awareness for key product variants.
- Authored weekly and monthly reports that summarized highlights for conversation growth, content engagement, and consumer trends.
- Implemented strategic opportunities to grow social footprint (including IG stories, IGTV, and Cîroc Studios digital content series).
Senior Analyst
Horizon Media
New York, NY
08.2018 - 04.2019
- Visualized media data and inferential statistics to create executive KPI dashboards for clients.
- Collaborated with media teams to gather and analyze ad + site served data.
- Authored campaign performance insights and recommendations to advance future programs through bi-weekly reports.
Social Engagement Strategist
Hearst Magazines
New York, NY
01.2016 - 07.2017
- Develop and execute social media strategies to drive brand engagement and awareness.
- Create and manage social media content calendar, ensuring consistent and engaging posts across platforms.
- Monitor social media platforms for trends and opportunities, and provide recommendations for improvement.
- Manage social media advertising campaigns to increase reach and engagement.
- Analyze social media data and provide insights to inform future strategies and campaigns.
- Collaborate with cross-functional teams to integrate social media into broader marketing initiatives.
Research Associate
Ketchum
New York, NY
10.2014 - 12.2015
- Collaborated with cross-functional teams to identify and resolve research-related issues
- Collected and analyzed primary data through a series of experiments, resulting in new insights that informed the development of a new product
(KEPRRA) Global Research & Analytics Fellow
Ketchum
New York, NY
08.2014 - 10.2014
Education
Master of Arts - Public Relations & Advertising
DePaul University
Chicago, ILMaster of Science - Business Marketing
Northern Illinois University
DeKalb, ILSkills
- Brand Strategy
- Influencer Partnerships
- Social Media Strategy
- Marketing Communications
- Customer Segmentation
- Communications Strategy
- Social Media Campaigns
- Promotional Planning
Affiliations
- LGBTQIA+ Non-Profit Board Member
Accomplishments
- Digiday (Social Team of the Year) Shortlist
- Ketchum Excellence in Public Relations Research Award
- PRSA Fellowship Recipient
Certification
- Certified ANA Marketing Professional
Timeline
Senior Brand Manager
LG Electronics
08.2022 - Current
Senior Brand Manager
GoDaddy
09.2018 - 07.2022
Senior Analyst
Horizon Media
08.2018 - 04.2019
Content Manager
Combs Enterprises
04.2018 - 08.2019
Social Engagement Strategist
Hearst Magazines
01.2016 - 07.2017
Research Associate
Ketchum
10.2014 - 12.2015
(KEPRRA) Global Research & Analytics Fellow
Ketchum
08.2014 - 10.2014
Master of Arts - Public Relations & Advertising
DePaul University
Master of Science - Business Marketing
Northern Illinois University