Summary
Overview
Work History
Education
Skills
Timeline
Hi, I’m

AARON WYCOFF

Indianapolis,IN
AARON WYCOFF

Summary

With 18+ years of experience in the retail industry, I excel in coaching, mentorship, and development of associates and peers. My expertise extends to event execution, operations, and next-level strategies. Consistently recognized for achieving strong and exceptional positive sales growth. A dedicated leader and problem-solver, I streamline operations to decrease costs and promote organizational efficiency. Leveraging independent decision-making skills and sound judgment, I positively impact company success.

Overview

19
years of professional experience

Work History

Connor Group

General Manager
02.2023 - Current

Job overview

  • Managed budget implementations, employee reviews, training, schedules, and contract negotiations.
  • Managed a diverse team of professionals, fostering a positive work environment and high employee satisfaction.
  • Developed and implemented strategies to increase sales and profitability.
  • Cultivated strong relationships with clients, vendors, and partners to ensure long-term success and loyalty.
  • Monitored financial performance, set budgets and controlled expenses to provide financial stability and long-term organizational growth.
  • Maximized efficiency by coaching and mentoring personnel on management principles, industry practices, company procedures, and technology systems.
  • Drove year-over-year business growth while leading operations, strategic vision, and long-range planning.
  • Implemented operational strategies and effectively built customer and employee loyalty.
  • Established comprehensive employee training programs to develop skills, improve productivity, and maintain compliance with industry regulations.
  • Maximized operational excellence mentoring personnel on management principles, industry practices, and company procedures.
  • Directed comprehensive sales efforts to exceed revenue targets consistently while maintaining customer satisfaction levels.

Chico's FAS

Store Manager
08.2017 - 02.2023

Job overview

  • Demonstrates company values and guiding principles with both customers and Associates
  • Responsible for meeting store sales goals, Key Performance Indicators (KPI's) and budgets
  • Consistently sets an enthusiastic example in closing the sale
  • Adheres to customer satisfaction policies and procedures
  • Positively communicates individual Associate and overall store level KPIs, promotions, and incentives to store staff
  • Provides regular performance feedback to Associates
  • Coaches, trains and develops Associates to meet and exceed Company Standards
  • Capable of performing on the sales floor, making and closing sales
  • Builds clientele through booked appointments
  • Ensures sales are maximized and returns are seen as an opportunity for additional sales
  • Prepares and oversees physical inventories, ensuring Company processes are followed accurately
  • Manages controllable expenses within company guidelines (i.e., payroll, pay outs, etc.) Flexible/available in the event of scheduling conflicts or store, mall, Associate and customer emergencies
  • Utilizes the materials and is able to perform all functions within the Store Operations, Human Resources and Asset Protection Reference Manuals
  • Ensures all incoming and outgoing shipments are processed
  • Uses visual merchandising standards to place shipments
  • Ensures stock is processed as necessary to ensure a full presentation of goods on the floor at all times
  • Maintains regular and timely communication with the District Sales Manager, including: all aspects and needs of the business, product feedback, operations, HR, and LP
  • Prepares weekly and monthly reports for recap
  • Protects store funds, store property, and Associates' property by training and enforcing loss prevention Guiding Principles, policies, procedures, and controls
  • Communicates all loss prevention related issues/incidents to the District Sales Manager in a timely manner
  • Maintains a well organized, clean and neat store appearance
  • Conducts and updates floor sets in accordance with the visual guidelines, ensuring the visual impact of the entire store is maintained
  • Recruits, screens, hires, trains, develop, motivate, supervise, and counsels Assistant Sales Managers and Sales Associates with the partnership of the District Sales Manager
  • Prepares and conducts Associate performance appraisals and evaluations in accordance with Company guideline
  • Prepares weekly schedules and monitors payroll to establish proper floor coverage
  • Practices effective leadership and portrays a positive team attitude
  • Utilizes all training tools to ensure effective and timely deliver training
  • Consistently reinforces training via role-play and examples
  • Encourages and coaches Assistant Sales Managers in developing their managerial and leadership skills
  • Maintains continuity in day-to-day relationships with all store Associates.

Lane Bryant

Store Manager
02.2016 - 08.2017

Job overview

  • Analyze the business and create/communicate clear action plans that optimize results
  • Own Total Store Goals for the Year/Month/Week/Day/Segment
  • Build a team selling Store environment that delivers a fashion focused Experience for our Guest
  • Ensure implementation of Lane Bryant selling, incentive and product knowledge strategies
  • Ensure business is driven by each segment with the Roles Leader program
  • Event planning and execution
  • Ensure proper floorset execution to current Brand Standards
  • Ensure effective execution of all operational activities/tasks
  • Ensure all communications are shared with Store Leaders and Associates
  • Oversee merchandise flow/freight processes
  • Manage controllable expenses
  • Maintain policies and procedures and overall Store controls including Loss prevention/safety
  • Support and execute company test initiatives
  • Accountable for shrink results and safety awareness
  • TALENT: Attract, hire, develop and retain top talent
  • Coach and maximize the abilities of all Associates
  • Maximize sales potential through timely performance management
  • Build a team which supports current selling/service model.

Ulta Beauty

General Manager
07.2015 - 02.2016

Job overview

  • As the general manager of a new store, I hired, trained and developed a team of 50 associate and 5 leaders including a salon staff to build, open, drive and impact the business of a $2.7-$3.7 million location through strategically focusing on strengths of the team's behaviors.

Ulta Beauty

General Manager
05.2012 - 07.2015

Job overview

  • As the general manager of the store in Plainfield In, I took over store with a lot of opportunity and turned it around through great leadership and motivation and hiring and developing a team of 30 associates and 5 leaders
  • I ran the $3.8 million location through strategically focusing on Ulta's core values and my team's behaviors partnered with building a clientele base and program, recognition of sales drivers and volume and continued development and growth of the team's infrastructure
  • Hosted many successful corporate and senior leadership visits
  • Hosted many successful events with vendor partnerships.

Windsor Fashions

Store Manager
06.2010 - 06.2012

Job overview

  • Moved back to Indiana from Florida to open two new stores in Greenwood In and Indianapolis location; I trained and staffed and opened both stores and my home location was the Indianapolis location
  • In charge of: Recruited and did all hiring for two new Indiana stores as well as a Store Manager for the Greenwood Location
  • Trained employees in all areas of their positions as well as all policies and procedures for both stores
  • Trained employees on techniques and different ways to interact with customers to succeed in selling
  • Conducted resolved all employee relation and as well as any exit meetings
  • Visual Merchandising
  • Running a team of 7-12 employees
  • Competitive sales targets as a store and individually
  • Handling Loss Prevention issues for internal and external situations/Preventing internal and external theft in the store
  • Handling any customer and employee complaints or concerns in the store directly
  • Having great integrity and being optimistic and interacting with customers
  • Being accountable and responsible for any actions bad and good that happen in the store
  • Accomplishments: Consistently exceeding targets and sales
  • Consistently proved with sales and great customer service to have above standard results in shrink.

Windsor Fashions

Store Manager
12.2008 - 06.2010

Job overview

  • Staffed and trained a new store in Jacksonville Florida with the promotion of one of my Assistant Managers being promoted to Store Manager of that location
  • In charge of: Trained employees on policies and procedures
  • Trained employees on techniques and different ways to interact with customers to succeed in selling
  • Hiring/Firing
  • Visual Merchandising
  • Running a team of 7-12 employees
  • Competitive sales targets as a store and individually
  • Handling Loss Prevention issues for internal and external situations
  • Preventing internal and external theft in the store
  • Handling any customer and employee complaints or concerns in the store directly
  • Having great integrity and being optimistic and interacting with customers
  • Being accountable and responsible for any actions bad and good that happen in the store
  • Turned a store that had a lot of challenges and opportunities into a store with great success with #1 results multiple times company wide
  • Accomplishments: Consistently exceeding targets and sales
  • Achieved highest percent in company for 2010 over my daily targets for: + 9% Year to Date and +67,000 Year to Date over Last Year's Sales
  • Have an employee that started out with me as a sales associate and now is a Store Manager.

Victoria's Secret

Sales Associate
08.2005 - 12.2008

Job overview

  • Constantly interacting with customers
  • Checking in shipment and placing it correctly in back room and sales floor
  • Organizing and up-keeping back room
  • Cashiered and handled money.

Education

Ivy Tech Community College
Fort Wayne, IN

Business
06.2010

Columbia City High School
Columbia City, IN

Core 40 Diploma
08.2007

Anthis Career Center
Fort Wayne, IN

Cosmetology Licenses
06.2007

Skills

  • Merchandising
  • Scheduling
  • Team Building
  • Retail Management
  • Inventory
  • Training
  • Operations
  • Customer Service
  • Cash Handling
  • Payroll
  • Retail
  • Management
  • Expense Management
  • Loss Prevention
  • Performance Management
  • Profit & Loss
  • Recruiting
  • Pricing
  • Store Management Experience
  • Leadership and team building
  • Problem Resolution
  • Operations Management
  • Effective leader
  • Time Management
  • Training and coaching
  • Team Leadership
  • Staff Management
  • Customer Relations
  • Training and Development
  • Relationship Building

Timeline

General Manager

Connor Group
02.2023 - Current

Store Manager

Chico's FAS
08.2017 - 02.2023

Store Manager

Lane Bryant
02.2016 - 08.2017

General Manager

Ulta Beauty
07.2015 - 02.2016

General Manager

Ulta Beauty
05.2012 - 07.2015

Store Manager

Windsor Fashions
06.2010 - 06.2012

Store Manager

Windsor Fashions
12.2008 - 06.2010

Sales Associate

Victoria's Secret
08.2005 - 12.2008

Ivy Tech Community College

Business

Columbia City High School

Core 40 Diploma

Anthis Career Center

Cosmetology Licenses

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AARON WYCOFF