Aaron Wyrick
Huntington Beach,CA
Summary
Forward-thinking, dynamic marketing professional with proven background supporting clients with cost-effective, results-driven marketing campaigns. Develops collateral, executes plans and adjusts strategies to keep initiatives on target.
Overview
24
24
years of professional experience
Work History
Marketing Consultant
Grubb & Young
Huntington Beach, CA
02.2022 - Current
- Conducted market research to gather insights on consumer behavior and preferences
- Managed brand positioning and implemented strategies to enhance brand awareness and recognition
- Utilized marketing analytics tools to analyze data and identify trends and opportunities for optimization
- Created engaging and informative content for various digital platforms
- Developed and executed effective advertising campaigns to promote products and increase customer engagement.
Marketing Consultant
Stone Heavy Capital
Huntington Beach, CA
02.2022 - Current
- Created engaging and informative content to enhance brand visibility and attract target audience
- Formulated effective brand strategies to establish a unique brand identity and increase brand awareness.
Director of Sales & Marketing
Apollo Cultivation Management
Newport Beach, CA
01.2018 - 12.2021
- Created and implemented effective sales strategies to achieve revenue targets
- Led a high-performing team to accomplish business objectives and exceed customer expectations
- Generated new business opportunities through strategic partnerships and networking
- Managed and cultivated long-term customer relationships to drive customer satisfaction and loyalty.
- Directed staff in effective sales techniques and processes.
- Conducted market research to assess the effectiveness of existing products and services.
Marketing Specialist
Standing United
Fullerton, CA
10.2019 - 03.2021
- Developed and implemented marketing strategies to raise awareness and support for the non-profit's mission
- Created engaging content for various platforms, including social media, website, and newsletters
- Coordinate and execute fundraising campaigns, leveraging digital and traditional channels
- Collaborate with internal teams to ensure consistency in messaging and branding
- Analyze data and metrics to evaluate the effectiveness of marketing efforts
- Cultivate relationships with donors, sponsors, and community partners
- Manage and update the organization's website and social media profiles
- Plan and execute events to promote the non-profit's initiatives
- Monitor and respond to feedback from the community and stakeholders.
CoOwner
The Hollywood Tree Co.
Hollywood, CA
02.2017 - 03.2019
- Provided exceptional customer service by promptly addressing and resolving customer inquiries and concerns
- Collaborated effectively with team members to achieve project objectives and deliver high-quality results
- Managed financial resources efficiently to ensure fiscal responsibility and optimal profitability
- Implemented creative and successful marketing strategies to enhance brand visibility and attract new customers
- Generated new business opportunities through strategic partnerships and proactive outreach initiatives
- Oversaw day-to-day operations to ensure smooth functioning and adherence to quality standards
- Manage delivery service to customers.
Mixing Engineer
Perfecto Records
Los Angeles, CA
04.2017 - 05.2018
- Mixed and mastered the first installment of Soundtrek (Mt. Everest), a DJ series by Paul Oakenfold
- Amazon Prime Video documentary series about legendary DJ, Paul Oakenfold playing live at the worlds most amazing, famous locations
Cofounder and CEO
Nothing But Fire, LLC
Los Angeles, CA
03.2016 - 04.2018
- Owned and operated cannabis dispensary, HTC
- In charge of vendor relations, marketing, accounts receivable and payable
- Executed strategic marketing campaigns to generate brand awareness and drive consumer engagement
- Led cross-functional teams of diverse professionals to achieve collective goals and foster a collaborative work environment
- Facilitated team building activities to strengthen morale, improve communication, and enhance productivity
- Contributed to the development of innovative products that aligned with market demands and customer preferences
- Formulated and implemented effective business strategies to optimize organizational performance and increase profitability
- Managed financial resources and made data-driven decisions to ensure the financial stability and growth of the company
- Managed delivery services.
Senior Graphic Designer
Calistoga Press
Lakeport, CA
02.2007 - 09.2009
- Designed and set for press, high volume wine labels for brands like Fetzer, Coppola, Mondavi and Stags Leap
- Pre-press for high-production wine labels
- Utilized typography principles to create visually appealing and legible designs
- Designed and produced print materials such as brochures, posters, and flyers
- Developed engaging and user-friendly digital designs for websites and mobile applications
- Applied visual design skills to develop creative and impactful visuals
- Contributed to branding initiatives by designing logos, color schemes, and brand guidelines.
Marketing Director
Best Image Marketing
Clearlake, CA
02.2006 - 06.2009
- Head of all marketing efforts both internal and for the 3,000 realtor clients of the company
- Conducted extensive market research to identify consumer trends and behavior
- Led a team of professionals to successfully complete projects and achieve goals
- Developed and implemented brand strategies to enhance brand visibility and recognition
- Analyzed campaign data and metrics to evaluate the effectiveness of advertising efforts
- Created and executed innovative advertising strategies to reach target audience and drive brand awareness.
Owner
FWD, LLC
Las Vegas, NV
05.2000 - 06.2009
- Increased client revenue by millions of dollars
- National awards for the State Bar of Nevada website
- Analyzed data and generated actionable insights to drive business decisions
- Led cross-functional teams to successfully execute projects and achieve organizational goals
- Managed brand positioning and implemented marketing strategies to enhance brand awareness
- Developed and executed market research initiatives to inform marketing strategies
- Created engaging and high-quality content to support marketing campaigns
- Implemented and optimized digital advertising campaigns to maximize brand visibility and reach.
Lead Graphic Designer
The Golden One Credit Union
Sacramento, CA
02.2005 - 03.2007
- Created corporate promotions which generated hundreds of millions of dollars for the company
- Designed all marketing collateral for 68 branches state-wide including monthly billboard campaigns for more than 3,000 billboards
- Averaged 40+ design projects daily
- Created visually stunning print designs for various marketing materials
- Provided creative direction for design projects to ensure an impactful and cohesive visual identity
- Utilized the Adobe Creative Suite to design and produce high-quality graphics and layouts
- Demonstrated exceptional visual design skills through the creation of captivating and engaging designs.
Education
Associate in Music Theory -
The Los Angeles Film School
12-2017
Skills
- Campaign Development
- Sales Strategies
- SEO Strategies
- Brand Messaging
- Marketing Automation
- Business Planning
- Project Management
- Client Consulting
- Product Marketing
- Strategy Development
- Sales Reporting
- Social Media Management
Accomplishments
- National Luminary Awards for Best of the Web and Best User Experience
References
References available upon request.
Timeline
Marketing Consultant
Grubb & Young
02.2022 - Current
Marketing Consultant
Stone Heavy Capital
02.2022 - Current
Marketing Specialist
Standing United
10.2019 - 03.2021
Director of Sales & Marketing
Apollo Cultivation Management
01.2018 - 12.2021
Mixing Engineer
Perfecto Records
04.2017 - 05.2018
CoOwner
The Hollywood Tree Co.
02.2017 - 03.2019
Cofounder and CEO
Nothing But Fire, LLC
03.2016 - 04.2018
Senior Graphic Designer
Calistoga Press
02.2007 - 09.2009
Marketing Director
Best Image Marketing
02.2006 - 06.2009
Lead Graphic Designer
The Golden One Credit Union
02.2005 - 03.2007
Owner
FWD, LLC
05.2000 - 06.2009
Associate in Music Theory -
The Los Angeles Film School