Aaron Young
Summary
Accomplished Digital Marketing Specialist with proven success in driving innovation and early adoption of emerging technologies and platforms. Expert in managing relationships with high-profile clients and translating marketing and social media needs into results-driven strategies.
Overview
10
10
years of professional experience
Work History
Digital Marketing Manager
Restoor Skin Essentials
04.2021 - Current
- Create end-to-end marketing campaigns aligned with company goals and mission.
- Oversee all search engine optimization.
- Produce content and manage all social media channels accompanied with paid ads and calls to action.
- Develop and execute multivariate testing across social media channels and emails with software such as Braze and HubSpot, resulting in social media engagement up to 10% from 3%, CTR at 4% from 1% and email open rate up to 9% from 3% this year.
- Through these calculated efforts, ROAS has risen 175%, our organic traffic has grown over 310% and conversation rates up 125% in the past two years.
Marketing Manager
ACK Studio
03.2018 - Current
- ACK Studio was a business I started with my partner specializing in all things music.
- I personally spearhead the marketing initiatives, collaborating with up-and-coming artists to help define their target audience and maximize their exposure/outreach to build, nurture and monetize their fan base.
- Provide logo creation, website development, publishing, album artwork, photo/video editing, merchandising, and event promotion.
- Utilize market trends and target audience statistics to effectively and appropriately market artists.
- Through our teamwork we built brands from the ground up for several artists that lead to lucrative deals with labels, upped social media impressions on average by 400%, and polished media kits to market to venues for concerts resulting in new lanes of revenue through ticket and merchandise sales.
Digital Marketing Coordinator
Zoo York LLC
06.2015 - 03.2018
- I started with Zoo York as a digital marketing intern which transitioned to a full-time job as a marketing coordinator.
- Rewrote website copy and authored upwards of 200 blog posts around products and events.
- Updated social media platforms to strengthen digital presence, engaged with target audiences and boosted reach with strategic ad placements, resulting in profile impressions up 300%, reach up 225%, and followers up 50% year-over-year on Instagram.
Volunteer
ALSA
04.2023 - Current
- Help fundraise for upcoming events that provide awareness and research for ALS.
- Set up at booths, help with registration, and anything else needed in order to make events run smoothly.
Equipment Loan Coordinator
ALS United Greater NY
10.2023 - Current
- Successfully managed multiple projects simultaneously by prioritizing tasks according to urgency, resource availability, and alignment with organizational goals.
- Planned, designed, and scheduled phases for large projects.
Education
Bachelor of Science - Communications, Marketing & Management
St. John's University
New York, NY05.2016
Skills
- Customer Relationship Management
- Account Management
- Paid Acquisition
- Social Media/Content Creation
- Website & Blog Developing
- Landing Page Optimization
- Email Marketing
- Proficient in Hubspot, SEMrush, MailChimp, Salesforce, Hootsuite, Google Analytics/AdWords
Timeline
Equipment Loan Coordinator
ALS United Greater NY
10.2023 - Current
Volunteer
ALSA
04.2023 - Current
Digital Marketing Manager
Restoor Skin Essentials
04.2021 - Current
Marketing Manager
ACK Studio
03.2018 - Current
Digital Marketing Coordinator
Zoo York LLC
06.2015 - 03.2018
Bachelor of Science - Communications, Marketing & Management
St. John's University
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