Aaron Zaragoza
Sacramento,CA
Summary
Experienced Digital Media Specialist with 14 years of proven experience in developing and executing effective social media strategies to enhance brand presence and engagement. Skilled in creating engaging content, monitoring channels, and collaborating with cross-functional teams. Proficient in technical aspects, including audio/video equipment operation and advanced editing software. Committed to driving results and contributing to organizational growth as an Executive Social Media Specialist.
Overview
13
13
years of professional experience
Work History
Digital Media Specialist
Roebbelen Contracting
El Dorado Hills, CA
02.2022 - Current
- Develop and Implement Social Media Strategies: Formulate strategies to enhance the channel's presence across various social media platforms.
- Create and Curate Engaging Content: Develop original and captivating content tailored for each social media platform to increase audience engagement.
- Monitor and Track Social Media Channels: Regularly monitor messages, comments, and mentions across social media platforms to track analytics and identify opportunities for engagement.
- Collaborate with Other Departments: Work closely with other departments to align social media efforts with broader marketing campaigns and promotions.
- Monitor Competitor Activity: Monitor competitor activity on social media platforms and adjust strategies accordingly to maintain a competitive edge.
- Build and Maintain Relationships: Cultivate and sustain relationships with trade partners and external vendors to facilitate collaborations and sponsorships.
- Curate and Publish Weekly Social Media Posts: Plan and schedule weekly social media posts, ensuring consistent and timely content delivery.
- Advanced Technical Skills: Possess proficiency in operating digital audio and video recording equipment to ensure high-quality content production.
- Advanced Editing Skills: Proficient in Adobe Premiere and Final Cut editing software to edit and enhance multimedia content for social media platforms.
Creative Media Producer
McClatchy
Sacramento, CA
09.2018 - 12.2021
- Produce, Shoot, and Edit Social Media Content: Create multimedia content, including videos, photos, and graphics, tailored for various social media platforms.
- Develop Social Media Content: Generate innovative ideas and concepts for social media campaigns and content that align with client objectives and brand identity.
- Coordinate with Organizations: Collaborate with different organizations to understand their needs and objectives, and ensure that creative content meets their requirements.
- Project Management: Oversee the entire process of creating social media content, from conceptualization to execution, ensuring projects are completed on time and within budget.
- Liaison with Sales Teams: Work closely with local and national sales teams to understand client requirements and develop social media content that meets their advertising needs.
Producer
NVIDIA
Santa Clara, CA
09.2015 - 01.2017
McClatchyeekly production schedule for the YouTube gaming channel, ensuring timely release of content.
Develop, Shoot, and Edit Social Media Content: Create engaging social media content for the NVIDIA GeForce YouTube page, including videos, graphics, and other multimedia assets.
Coordinate Production Team: Oversee a day-to-day production team, delegating tasks, and ensuring smooth workflow throughout the content creation process.
Stay Updated on Gaming Trends: Keep abreast of gaming industry trends, including new releases, emerging platforms, and popular gaming content, to inform content strategy and maintain relevance.
Cultivate Brand Partnerships: Identify and cultivate partnerships with relevant gaming brands and influencers to enhance the visibility and reach of the YouTube gaming channel.
Optimize Content for SEO: Implement search engine optimization (SEO) strategies to increase the visibility and discoverability of social media content, leveraging keywords and metadata effectively.
Producer/Director/Editor
Revision 3/Discovery Digital Network
San Francisco, CA
09.2012 - 09.2015
- Introduce Company-wide Focus on "Shareable Content" and SEO Best Practices: Initiated the implementation of a company-wide focus on creating "shareable content" optimized for YouTube and other social media platforms. Implement SEO best practices to improve the visibility and discoverability of content.
- Curate, Direct, and Produce Daily Stories: Conceptualized, curated, and produced daily stories for the team to cover, ensuring that content is engaging, relevant, and aligned with the company's objectives and audience interests.
- Manage Day-to-day Production Operations: Oversaw day-to-day production operations, including scheduling, coordinating shoots, managing resources, and ensuring that production timelines and deadlines are met.
- Manage YouTube Uploads: Coordinated and managed the upload process for YouTube videos, including titling, tagging, and optimizing video descriptions for search visibility and audience engagement.
- Create Thumbnails: Design and create eye-catching thumbnails for YouTube videos, ensuring that they are visually appealing and optimized to attract clicks and views.
Producer
MAKER STUDIOS, INC
Los Angeles, CA
11.2010 - 08.2012
- Content Planning: worked closely with the channel's creators to brainstorm and plan content idea. Developed content calendars, outline video concepts, and coordinate filming schedules.
- Coordination: handled logistics such as scheduled filming sessions, coordinated with other team members or guests, and arranged locations or props as needed.
- Filmed/Directed: operated cameras, directed talent, and ensured that the desired shots are captured.
- Editing and Post-Production: involved in editing process, ensured that videos are edited according to the channel's style and quality standards.
Education
Bachelor of Arts -
San Francisco State University
San Francisco, CA05-2008
Skills
- Social Media/Project Management
- Social Media Strategy Development
- Technical Skills in Audio and Video Production
- Interpersonal Communication and Relationship Building
- Performance Analysis and Optimization
- Content Curation and Planning
Timeline
Digital Media Specialist
Roebbelen Contracting
02.2022 - Current
Creative Media Producer
McClatchy
09.2018 - 12.2021
Producer
NVIDIA
09.2015 - 01.2017
Producer/Director/Editor
Revision 3/Discovery Digital Network
09.2012 - 09.2015
Producer
MAKER STUDIOS, INC
11.2010 - 08.2012
Bachelor of Arts -
San Francisco State University