Summary
Overview
Work History
Education
Skills
Accomplishments
Timeline
Generic

Aaron J. Kaplan

Summary

To secure a position in the gaming sector and utilize my management, visionary, and platform expertise in a growing organization. I have exceptional sales and customer relations skills with the ability to story-tell and collaborate with diverse backgrounds and cultures.

Overview

9
9
years of professional experience

Work History

Director, Commercial Sales

IC360
05.2023 - Current
  • Delivered 25+ new contracts in 2025 YTD, aligning sales performance with organization's global growth strategy and long-term international vision.
  • Contributed to 50+ new contracts in 2024 representing over 1.25M in annual contract value, playing a pivotal role in driving new business and spearheading international growth in Canada and Brazil.
  • Led cross-functional collaboration across Sales, Tech, and Analytics teams to streamline workflows to ensure smooth onboarding and data integrations.
  • Directly contributed 15+ data integrations totaling $350M in total handle, enabling richer insights and client product usage engagement.
  • Served as primary point of contact for sportsbook operators, and regulators, managing monthly calls, coordinating compliance reporting, and upselling new product services across those verticals.

Account Manager, VIP

Hard Rock Digital
09.2021 - 05.2023
  • Executed and delivered over 1,000+ touchpoints to the VIP database to motivate customer loyalty and retention.
  • Currently represent as the escalation point for VIP onboarding with the Trading department and serve as the point of contact for Hard Rock retail PD teams in relation to PF question/issues and performance analysis.
  • Self-lead and executed PPT level discussion / meetings that include VIP strategies and objections with a focus on promotions and events to grow the VIP Program.
  • Hosted and traveled north of 60 days in totality to retain and grow the VIP based in Arizona, Nevada, Virginia, Indiana, and Ohio.
  • Provided professional consultation on a B2B level for Hard Rock retail B&M locations to migrate, retain, and market casino coded players to the digital sports betting platform.
  • Worked closely with the BI Team to build visualizations of VIP dashboards via Tableau that include KPI metrics surrounding reinvestment, payments, behavior, and player trends.
  • Executed and built VIP reporting processes in sharepoint to VIP Team

VIP Analyst - Digital Sportsbook

Caesars Entertainment
10.2020 - 09.2021
  • Created and developed VIP Midwest database and program through weekly outreach powered by self lead promotions/bonuses
  • Achieved key metrics by hitting 90% or higher handle targets and actives per FW
  • Implemented onboarding process for Growth Analyst to ensure Pre-VIPs to VIP status success rate
  • Converted 3.5M from third-party payment vendors to incoming wires by a targeted campaign of Midwest accounts
  • Identified and retained 40 VIPs in Indiana that contribute over 800K per FW
  • Identified and retained 20 VIPs in Michigan that contribute over 300K per FW
  • Identified and retained 90 VIPs in Iowa that contribute over 3.0M per FW

Account Manager

Philadelphia 76ers
09.2018 - 10.2020
  • Created and executed a new tier based Member Benefits Program
  • Manage a blended portfolio of 500+ accounts with a value of 4 million dollars consisting of business and personal accounts
  • Working reciprocally with internal departments, including Partnerships, Marketing, and Design team to fulfill and activate season account holder events, assets, and portals
  • Leading and assigning game night responsibilities to the Member Services team
  • Day-to-day contact for account holders: calls, face-face interactions at home games and off-site visits while providing exemplary customer service
  • Renewed book of business at a 92% rate with a weighted price increase of 25%

Membership Associate

Atlanta Hawks
01.2018 - 09.2018
  • Sold a full menu of ticket products exceeding monthly targets by 10%
  • Delivered premium hospitality packages by conducting in-arena appointments
  • Generated new ticket revenue by exceeding outbound sales call targets by 20

Sportsbook Supervisor

Golden Nugget Hotel & Casino
08.2016 - 09.2017
  • Managed twenty ticket writers and daily operations of Golden Nugget Sportsbook
  • Responsible for enrolling customers into the Golden Nugget Player's Club by issuing cards, transporting supplies, and forms while assisting club members with questions, redemption, and comps
  • Promote Golden Nugget Casino Sportsbook marketing initiatives through activation set up on the casino floor
  • Created, set, and moved betting numbers based off given applications and other markets
  • Externally facilitated wagering communications and internally communicate with leadership through an EOD budget analysis
  • Approved and recorded all wagers in accordance with all Nevada Gaming Regulation, Federal and State law regulations

Education

Law Certificate in Sports Wagering Integrity -

UNIVERSITY OF NEW HAMPSHIRE
Online
05.2020

BBA - Management Science

GEORGIA STATE UNIVERSITY
Atlanta, GA
05.2016

Skills

  • B2B Commerical Sales
  • Customer Success & Retention
  • Regulatory Compliance
  • Strategic Planning
  • Verbal and Written Communication
  • Strategies and Goals
  • Contract and Vendor Management
  • Rules and Regulations

Accomplishments

    Atlanta Falcons 2015-16 rookie camp invitation

Timeline

Director, Commercial Sales

IC360
05.2023 - Current

Account Manager, VIP

Hard Rock Digital
09.2021 - 05.2023

VIP Analyst - Digital Sportsbook

Caesars Entertainment
10.2020 - 09.2021

Account Manager

Philadelphia 76ers
09.2018 - 10.2020

Membership Associate

Atlanta Hawks
01.2018 - 09.2018

Sportsbook Supervisor

Golden Nugget Hotel & Casino
08.2016 - 09.2017

Law Certificate in Sports Wagering Integrity -

UNIVERSITY OF NEW HAMPSHIRE

BBA - Management Science

GEORGIA STATE UNIVERSITY

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