Aaron Patterson

Work History

Healthpilot Technologies

07.2022 - Current

Designed and delivered dozens of Power BI dashboards in first six months, working off enterprise data warehouse (dbt, Snowflake) to serve leadership, external, and operational reporting needs
Navigated significant reduction in force in late '22 and expanded role into simple data engineering (dbt) and top-of-funnel demand generation, while managing small data team
Assumed non-traditional growth lead function in June of '23, working in close proximity with digital marketing agencies, legal & compliance, customer success, and leadership to design and execute robust go-to-market strategy.
Built awareness and drove acquisitions through organic channels, establishing nurturing campaigns through email and SMS (Klaviyo), and managing paid acquisition channels such as search, social, and display campaigns (Meta, Google, and Microsoft Ads)
Delivered record highs in both site traffic and enrollments, while unit economics across paid marketing channels were strongest in 3 years of company's history.

Ring2Media

01.2021 - 07.2022

Developed impactful B2B strategic partnerships to drive demand across Medicare and life insurance and enter into verticals like auto insurance, med supply, and legal
Spearheaded cross-functional initiatives to achieve business goals amidst difficult regulatory constraints, increasing annualized company revenue 42.5% in challenging Medicare environment
Operationalized media cash buy buyback programs, integrating ping/post agent-check solutions to increase campaign efficiency, furthering increased budgets for sustained growth
Led company through complete systems migration to new call routing system (Ringba) including internal workflow creation, systems integration, and partner onboarding
Setup R2M's first company knowledge base in Guru, building internal repository of documents, best practices, and light CRM functionality.

Ring2Media

05.2020 - 01.2021

Overhauled legacy call routing schemes to maximize company profitability and client performance, delivering rapid 480% y/y revenue growth in '20
Designed pipelines for various source data and orchestration procedures, and created company's first SQL database via Azure SQL
Rolled out companywide business intelligence platform (DOMO) to provide real-time visibility into client performance and internal KPIs.

PhyNet Dermatology

06.2019 - 06.2020

Provided performance analysis through consistent SQL reporting and QlikView dashboards for dermatology practice management, informing senior decision-makers of vital sales and profit metrics across 100 dermatology offices across US
Partnered with head of cosmetics to rollout retail sales across storefronts and implemented new systems and workflows for inventory, promotions, and reporting.

eHealth

05.2017 - 05.2019

Identified, assessed, and executed partnerships within affiliate channel to drive Medicare growth while consistently hitting core KPIs
Wrote SQL queries and designed internal Business Intelligence dashboards in QlikView and Tableau
Worked cross-functionality with stakeholders to implement and optimize lead scoring models, monetizing overflow volume to reduce waste and offset CAC with incremental revenue.

Cornerstone Systems

07.2016 - 04.2017

Calculated accurate costs to provide quotes and estimates for intermodal transportation
Automated various workflows to clean data and load from internal and external data sources.