Aarthi Meena Meenakshisundaram

• Led the Centralized Teams Channel for Technical Global Sales Organization project, aimed at enhancing communication and collaboration within the sales organization.
• Using SFDC data and reporting functions to generate forecasting results, identifying areas for improvement in sales performance.
• Developed high-quality documentation to support training efforts, helping employees fully understand new systems and procedures.
• Developed compelling dashboards and reports to monitor key performance indicators (KPIs), track trends, and oversee company initiatives.
• Managed and supported Confluence program projects, assisting with pre- and post-implementation analysis to compare expected benefits with actual results.
• Applied appropriate methodologies and tools to analyze standard, functional, and cross-functional issues.
• Identified process gaps and issues, supporting status reporting by providing periodic project updates and communicating identified risks, issues, and concerns. Performed ad-hoc reporting as needed.
• Actively participated in team meetings to share knowledge, exchange ideas, address challenges, and collaborate on potential solutions.
• Created high-quality documentation to support training efforts, ensuring thorough understanding of new systems and procedures among employees.
• Conducted gap analysis between existing systems or processes and desired state to identify areas for improvement or enhancement.
• Interacted with internal customers to understand business needs and translate them into requirements and project scope.
• Enabled data-driven decision-making by leveraging advanced analytics tools such as SFDC, generating valuable insights for the organization.

• Led the development and implementation of a robust social media strategy to align with organizational objectives, resulting in increased brand visibility and customer engagement
• Collaborated with key stakeholders to define clear objectives, target audiences, and KPIs for the social media strategy, ensuring alignment with business goals
• Worked closely with content creators, copywriters, and designers to develop compelling content strategies that resonated with the target audience and reinforced the organization's brand identity
• Conducted thorough analysis of various social media platforms to determine the most effective channels for reaching target audiences, resulting in optimized platform selection and setup
• Implemented strategies to foster audience engagement and community management, including timely responses to comments and messages, resulting in a strong and active social media community
• Developed and maintained a content calendar to schedule regular posts and promotional activities, leveraging paid advertising and influencer partnerships to increase content visibility and reach
• Established a system for monitoring and analyzing social media performance, tracking key metrics and providing regular reports to stakeholders to drive data-driven decision-making
• Identified potential risks and challenges associated with the project and developed mitigation strategies to minimize their impact, ensuring project success and delivery of key objectives
• Collaborated with cross-functional teams to align social media activities with broader organizational initiatives and maintain regular communication with stakeholders to gather feedback and ensure project alignment.

• By auditing on parent and acquisition sites ensured the items adhere with company’s compliant policies
• Generated Reports on auditing results and reduced prohibited items backlog and reframed SOP for identification of prohibited items on the catalog.

• Acted as coordinator between creative and marketing, merchandising & category team to create and deliver creative assets for different marketing campaigns throughout the year
• Identified trends for improved operations, generated competitive analysis reports and pricing analysis on top trending items.

• Led the implementation of a web analytics solution from planning to execution, ensuring alignment with organizational goals and objectives
• Collaborated with key stakeholders to define clear objectives and KPIs for web analytics, resulting in improved data-driven decision-making
• Researched, evaluated, and selected web analytics tools based on factors such as data collection capabilities, integration ease, and cost-effectiveness
• Coordinated with developers and IT teams to implement tracking codes and configure custom events for accurate data collection
• Developed data analysis plans to extract actionable insights, identify trends, and optimize website performance
• Established reporting frameworks and automated regular reporting to communicate insights to stakeholders effectively
• Collaborated with marketing, UX/UI, and content teams to implement CRO strategies and improve conversion rates
• Designed and executed A/B testing and experimentation plans to validate hypotheses and optimize website performance
• Ensured compliance with data privacy regulations (e.g., GDPR, CCPA) and implemented measures to protect user privacy
• Managed project risks, monitored progress, and addressed issues promptly to ensure project success
• Fostered team collaboration and maintained regular communication with stakeholders to gather feedback and ensure project alignment.

Managed new item setup projects in owned categories [Amazon Fresh, Grocery, Pantry, Beauty, PCA and HPC]. Identified KPI’s for sales and category growth and assisted buyers, category managers on business impacts by providing solutions.

• Worked with cross functional team to execute KPI’s and maintained data quality across all categories.
• Managed retail projects and delivered it by initiating macros to produce million sale growth in the above categories
• Generated foresting reports on weekly inflow items & dips; initiated business process improvements to develop the categories & eliminated manual efforts
• Collaborated with cross-functional teams to identify opportunities for process improvement and increased efficiency.
• Validated results and performed quality assurance to assess accuracy of data.