Summary
Overview
Work History
Education
Skills
Certification
Timeline
Generic

Aarthi Murugesan

Silver Spring,MD

Summary

Strategic product leader with over 18 years of experience driving go-to-market execution, enterprise transformation, and operational change. Proven success aligning business needs with technology solutions, leading cross-functional teams, and commercializing scalable product initiatives. Known for translating customer insights into product strategy and delivering measurable business outcomes.

Overview

18
18
years of professional experience
1
1
Certification

Work History

Product Manager

FREDDIE MAC
01.2018 - Current
  • Led cross-functional GTM efforts across high-visibility tech programs, aligning product delivery with executive priorities, compliance goals, and stakeholder needs.
  • Commercialized a new pipeline management platform, reducing loan processing time by 35% and increasing transparency across the loan lifecycle.
  • Influenced product strategy through user feedback loops and stakeholder engagement; launched pool-based pricing model leading to a 38% increase in large loan acceptance.
  • Spearheaded policy centralization in the authorization system—achieved 90% centralization, enabling scalable auditing and enterprise access compliance.
  • Built GTM assets (sales materials, feature documentation, rollout strategy) for centralized investor platform, improving partner engagement efficiency by 25%.
  • Collaborated with engineering, sales, and GTM to launch deal prioritization automation—cutting manual operations by 100% and improving conversion rate.
  • Partnered with cross-regional teams to define success metrics, track adoption, and refine rollout strategies aligned with QBR and product health indicators.
  • Led and mentored 15+ engineers and PMs, fostering operational excellence and iterative product delivery.

Senior CRM Consultant

BROADPOINT TECHNOLOGIES
06.2013 - 01.2018
  • Directed high-complexity CRM programs supporting underwriting, member management, and dues automation.
  • Delivered automation solutions that reduced processing time by 25% and cut error rates by 33%.
  • Implemented process optimization initiatives handling 20,000+ monthly membership records.
  • IFMA (Client Project)
  • Championed digital transformation for a 24,000+ member organization.
  • Unified platforms and automated workflows, cutting payment collection cycle time by 50%.

CRM Consultant

INTERNET BUSINESS SOLUTIONS
01.2007 - 01.2013
  • Delivered 15+ end-to-end CRM implementations using Microsoft Sure Step methodology, achieving an average 30% improvement in client workflow efficiency and 100% on-time delivery rate.
  • Collaborated with cross-functional teams to identify areas for improvement, leading to enhanced CRM functionality and usability.
  • Optimized data quality for improved customer insights through thorough analysis and data cleansing initiatives.
  • Achieved increased lead conversion rates through targeted marketing campaigns based on detailed customer segmentation within the CRM platform.

Education

Bachelor of Science - Computer Science

Anna University
Chennai, TN
12-2025

Skills

  • Product strategy
  • Product lifecycle management
  • Product positioning
  • Product validation
  • Product metrics analysis

Certification

  • Certified Scrum Product Owner (CSPO)
  • Harvard Business School Online:
  • Management Essentials (2020)
  • Strategy Execution (2021)
  • Design Thinking and Innovation (2023)

Timeline

Product Manager

FREDDIE MAC
01.2018 - Current

Senior CRM Consultant

BROADPOINT TECHNOLOGIES
06.2013 - 01.2018

CRM Consultant

INTERNET BUSINESS SOLUTIONS
01.2007 - 01.2013

Bachelor of Science - Computer Science

Anna University

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Aarthi Murugesan