Aarthi Meena Meenakshi Sundaram
Santa Clara,USA
Summary
Experienced Project Manager and Business Analyst with nearly 8 years in e-commerce, digital strategy, and business analytics. Proven ability to enhance communication and collaboration, generate forecasts, and develop KPI dashboards. Skilled in managing program projects, conducting implementation analysis, and identifying improvement areas. PMP certified, leveraging data-driven insights for strategic decisions and optimized campaigns. Adept at leading cross-functional teams to deliver digital solutions and drive business growth.
Overview
9
9
years of professional experience
1
1
Certification
Work History
Catalog Business Analyst
Amazon [US marketplace]
10.2014
- Managed new item setup projects in owned categories [Amazon Fresh, Grocery, Pantry, Beauty, PCA and HPC]
- Identified KPI’s for sales and category growth and assisted buyers, category managers on business impacts by providing solutions
- Worked with cross functional team to execute KPI’s and maintained data quality across all categories
- Managed retail projects and delivered it by initiating macros to produce million sale growth in the above categories.
Business Analyst/Project and Program Associate, Sales Engineering & Strategic Initiatives
Equinix
06.2019 - 12.2023
- Led the Centralized Teams Channel for Technical Global Sales Org project, aimed at enhancing communication and collaboration within the sales organization
- Generating forecasting results using reporting functions to identify areas of improvement in sales
- Developed smart, compelling dashboards and reports to track key performance indicators (KPI’s), identify trends, and monitor company initiatives
- Support and manages confluence program projects
- Assists with pre and post implementation analysis and Expected benefits and actual results
- Applies appropriate methodologies and tools for analyzing a range of standard, functional and/or cross-functional issues
- Assists in identifying process gaps and issues
- Supports status reporting providing periodic project updates, communicating identified risks, issues and concerns
- Performs ad-hoc reporting.
Social Media Project Manager
Together Well
07.2022 - 04.2023
- Led the development and implementation of a robust social media strategy to align with organizational objectives, resulting in increased brand visibility and customer engagement
- Collaborated with key stakeholders to define clear objectives, target audiences, and KPIs for the social media strategy, ensuring alignment with business goals
- Conducted thorough analysis of various social media platforms to determine the most effective channels for reaching target audiences, resulting in optimized platform selection and setup
- Implemented strategies to foster audience engagement and community management, including timely responses to comments and messages, resulting in a strong and active social media community
- Developed and maintained a content calendar to schedule regular posts and promotional activities, leveraging paid advertising and influencer partnerships to increase content visibility and reach
- Established a system for monitoring and analyzing social media performance, tracking key metrics and providing regular reports to stakeholders to drive data-driven decision-making
- Identified potential risks and challenges associated with the project and developed mitigation strategies to minimize their impact, ensuring project success and delivery of key objectives
- Collaborated with cross-functional teams to align social media activities with broader organizational initiatives and maintain regular communication with stakeholders to gather feedback and ensure project alignment.
Compliance Business Analyst
Walmart
09.2017 - 08.2018
- By auditing on parent and acquisition sites ensured the items adhere with company’s compliant policies
- Generated Reports on auditing results and reduced prohibited items backlog and reframed SOP for identification of prohibited items on the catalog.
Site Merchandising Analyst/Jr. Project Manager
Walmart
11.2016 - 01.2017
- Acted as coordinator between creative and marketing, merchandising and category team to create and deliver creative assets for different marketing campaigns throughout the year
- Identified trends for improved operations, generated competitive analysis reports and pricing analysis on top trending items.
SEO Project Manager Web Analytics
Buster’s Vision
06.2015 - 09.2016
- Led the implementation of a web analytics solution from planning to execution, ensuring alignment with organizational goals and objectives
- Collaborated with key stakeholders to define clear objectives and KPIs for web analytics, resulting in improved data-driven decision-making
- Researched, evaluated, and selected web analytics tools based on factors such as data collection capabilities, integration ease, and cost-effectiveness
- Coordinated with developers and IT teams to implement tracking codes and configure custom events for accurate data collection
- Developed data analysis plans to extract actionable insights, identify trends, and optimize website performance
- Established reporting frameworks and automated regular reporting to communicate insights to stakeholders effectively
- Collaborated with marketing, UX/UI, and content teams to implement CRO strategies and improve conversion rates
- Designed and executed A/B testing and experimentation plans that validated hypotheses and optimize website performance
- Ensured compliance with data privacy regulations (e.g., GDPR, CCPA) and implemented measures to protect user privacy
- Managed project risks, monitored progress, and addressed issues promptly to ensure project success
- Fostered team collaboration and maintained regular communication with stakeholders to gather feedback and ensure project alignment.
Education
Bachelor of Technology, Information Technology
Hindustan Institute of Technology And Science
Chennai, IndiaGraduate Certificate Program - Applied Analytics
Boston University
Boston, MASkills
- Project Management Tools (Smartsheet)
- CRM Tools (Salesforce)
- Data Analysis Tools: Google Analytics, Tableau and Power BI
- MS Office Suite (Excel, Word, PowerPoint)
- Agile Tools (JIIRA)
Websites
Educationandcertifications
- Project management Professional (PMP), Project Management Institute (PMI), 2024
- Google Project Management Certificate, Google
- Graduate Certificate Program (Applied Business Analytics), Boston University, MA, USA
- Bachelor of Technology (Information Technology), Hindustan University, India
Projectsandtools
- Executive summary report for sales report by analyzing org data, Power BI and Advanced Excel
- Data Mining - Delivered Pricing analysis of Airbnb Housing in Boston, R Programming
- Marketing Analytics - Delivered SWOT analysis, Market Analysis, PISTOL analysis, Porter Force analysis, Forecasting Analysis on Domino’s Pizza, Advanced Excel
- Web Analytics - Delivered analysis on Online User behavior [Page views, search term analysis, product placements and arrangements., Google Analytics
Certification
Project management Professional (PMP), Project Management Institute (PMI), 2024
Google Project Management Certificate, Google
Timeline
Social Media Project Manager
Together Well
07.2022 - 04.2023
Business Analyst/Project and Program Associate, Sales Engineering & Strategic Initiatives
Equinix
06.2019 - 12.2023
Compliance Business Analyst
Walmart
09.2017 - 08.2018
Site Merchandising Analyst/Jr. Project Manager
Walmart
11.2016 - 01.2017
SEO Project Manager Web Analytics
Buster’s Vision
06.2015 - 09.2016
Catalog Business Analyst
Amazon [US marketplace]
10.2014
Bachelor of Technology, Information Technology
Hindustan Institute of Technology And Science
Graduate Certificate Program - Applied Analytics
Boston University
Project management Professional (PMP), Project Management Institute (PMI), 2024
Google Project Management Certificate, Google
Similar Profiles
Jaishree JangidJaishree Jangid
Transaction Risk Investigator at Amazon [International Marketplace UK & NA]Transaction Risk Investigator at Amazon [International Marketplace UK & NA]
Awezulla KhanAwezulla Khan
Strategic Account Manager (Category: Sports) at Amazon India - MarketplaceStrategic Account Manager (Category: Sports) at Amazon India - Marketplace
Akshi BhardwajAkshi Bhardwaj
Software Engineer at Amazon Web Services | MarketplaceSoftware Engineer at Amazon Web Services | Marketplace