Aarti Dhawan-Couture
Los Angeles,CA
Summary
Accomplished Marketing Executive with 10+ year background developing and managing online and traditional marketing campaigns, brand imaging and website development. Bringing sharp business acumen and acute market sense with history of success identifying and capitalizing on new opportunities. Proficient in Microsoft Office and Solidity Smart Contracts. Results-driven and committed to building brand presence through effective optimization and management of partner and brand websites. Additional training includes Python
and SQL programming.
Overview
23
23
years of professional experience
Work History
Learning Assistant
2u
06.2022 - 12.2024
- Taught 3 cohorts on Data Analytics, tutored students and graded assignments
- Responsible for 60+ students per online class, taught for UC Berkley, UW Madison, and University of Washington
Social Media Manager
Tiny Social Media Company
01.2017 - 01.2024
- Created and maintained 7 small business social media campaigns.
- Planned and executed strategy for large scale organic growth
- Managed a team of 20 social media specialists
- reported analytics
Digital Marketing Director
Rebels and Misfits Productions, LLC
03.2016 - 03.2020
- Responsible for creating and implementing all social media campaigns across all major platforms for the company as well as each individual production
- Created social media strategy to engage users on Facebook, Twitter, Instagram, TikTok and Snapchat
- Increased engagement by 85% on Instagram, 90% on Facebook, 75% on other platforms
- Created solution-based execution plans to achieve business goals based on Google Analytics and internal reporting data.
- Leveraged MailChimp to implement email campaigns and monitor performance.
- Reported weekly analytics to CEO
Project Manager
Synergy St. Louis
07.2001 - 07.2016
- Synergy is a full service marketing agency that specializes experiential marketing and/or brand management for local/national/global clients such as Red Bull, MLB, NFL, Anheuser Busch-InBev, Google, Microsoft, Apple and many more
- Produced galas for numerous charities including Operation Food Search, Covenant House, and Siteman Cancer Center
- Establishing relationships with yearly event clients such as ar CUREiosity, Nelly's Black and White Ball, The Stan Musial Gala, Super Bowl Musicfest, Lollapolooza
- Produced events at awards shows such as the AMAs, Grammys and Oscars
- Research product/client needs. Create and implement marketing strategy and follow through execution of event
Agent
SKAM Artist Inc
04.2013 - 03.2016
- Responsible for bookings for 10 artists globally
- Responsible for all tour logistics when required
- Create and maintain relationships with venues, brands, promoters and other agents in the industry
- Oversee and maintain artist social media with artist management
- Increased bookings by 60% for my artists
Director of Sponsorships
Table Manners
01.2013 - 04.2013
- Established and maintained relationships with venues, brands and promoters across the US and globally
- Responsible for brand sponsorships for all artists on our roster.
Agent
Talent Plus Entertainment
03.2012 - 01.2013
- Talent Plus is the largest talent agency in the midwest
- We handled bookings for artists on our roster across the United States including public club events, casinos, private events and festivals
- I was responsible for bookings and all digital marketing for 8 artists
Urban Development Associate
Public Policy Research, UMSL
03.2005 - 03.2006
- This was a temporary appointment researching mergers and acquisitions in St Louis from 2006-2007
- Research oriented position in Urban Planning
- Surveyed population needs in St. Louis by location
Education
Fintech Certification - Fintech Certification
Pepperdine University
Malibu, CA01.2022
Bachelor of Science - Business Administration-Marketing
University of Missouri St Louis
St Louis, MO08-2006
Skills
- Masterful at brand management
- Proficient with Microsoft office
- Digital and traditional marketing expert
- Skilled in Python
- Proficient in SQL
- Skilled in Solidity
Timeline
Learning Assistant
2u
06.2022 - 12.2024
Social Media Manager
Tiny Social Media Company
01.2017 - 01.2024
Digital Marketing Director
Rebels and Misfits Productions, LLC
03.2016 - 03.2020
Agent
SKAM Artist Inc
04.2013 - 03.2016
Director of Sponsorships
Table Manners
01.2013 - 04.2013
Agent
Talent Plus Entertainment
03.2012 - 01.2013
Urban Development Associate
Public Policy Research, UMSL
03.2005 - 03.2006
Project Manager
Synergy St. Louis
07.2001 - 07.2016
Fintech Certification - Fintech Certification
Pepperdine University
Bachelor of Science - Business Administration-Marketing
University of Missouri St Louis
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