Aaryan Patel
Easton,PA
Summary
Qualified Marketing Executive with 5+ years of experience in DTC growth marketing. Proven track record in direct response marketing and working closely with clients/in-house teams to manage marketing objectives and realize high-performance outcomes. Expert in strategizing company growth, data-driven product development, and monitoring new business technologies and markets closely. A skilled leader and project manager with a natural intrapreneurial drive.
Overview
5
5
years of professional experience
Work History
Co-Founder
AirFried Media
01.2021 - Current
- Developed and implemented PFFM (Profit First Funnel Method) framework for high-volume, direct-response E-commerce clients, Service business clients, and Law/Accounting clients.
- Profitably managed $600K monthly ad spend across 12 client accounts, with focus on AOV/LTV expansion, CPA/CPC reduction, and backend ecosystem optimization.
- Drove revenue growth by identifying new market opportunities, and developing successful product lines, upsells, and cross-sells.
- Pure data-driven marketing experience with emphasis on driving profits, not just revenue.
Backend Growth Marketing Consultant
Kleeq
09.2022 - 01.2024
- Consulted and managed 9 DTC E-commerce client accounts simultaneously while maintaining strong relationships and meeting client bottom-line goals such as increasing email attributed revenue to a minimum of 25% by utilizing key automations, supplementary automations, and highly segmented/ concentrated email/SMS blasts.
- Total attributed backend revenue during tenure was north of $2.5M.
- Analyzed campaign data to identify trends and opportunities for week-over-week performance improvement & Influence front-end marketing efforts via high-intent backend data.
Founder
ResellBoost
04.2019 - 09.2021
- Managed and oversaw all operations under BoostCo Digital, A Full-Service marketing agency, with info-tech software to supplement.
- Led proprietary API development to aid in end-user/client efficiency.
- Managed, strategized, and iterated all paid media & Organic campaigns. Conducted extensive CRO audits to benchmark and improve funnel performance.
- Main responsibility was to launch proprietary in-house marketing systems (PFFM) to general public and curate predictable client acquisition systems.
Education
BBA - Business Administration/Marketing
Pennsylvania State University
University Park, PASkills
- Profit First Funnel Method (Developed Ad System)
- Customer Retention Longevity
- LTV/AOV Expansion
- Performance Marketing/Media Buying
- Data Analysis/Benchmarking
- Contribution Margin Growth
- Mergers and Acquisitions
- Portfolio Management
- Systems Thinking
Websites
Proficiencies
- Google Ads
- GA4
- Meta Ads
- Shopify
- Amazon Seller Central
- Webflow
- Hubspot
- Salesforce
- Klaviyo (Any ESP)
- Adobe Full Creative Suite
- Microsoft Excel/Google Sheets
- Tableu
- Figma
Timeline
Backend Growth Marketing Consultant
Kleeq
09.2022 - 01.2024
Co-Founder
AirFried Media
01.2021 - Current
Founder
ResellBoost
04.2019 - 09.2021
BBA - Business Administration/Marketing
Pennsylvania State University