Successful Territory Manager bringing strong history of exceeding product revenue and customer targets. Versed in healthcare sales and current market trends. Over 14 years of sales and business development success.
Hi, I’m
AARYN L COUCH
Chester,VA
Summary
Overview
17
years of professional experience
Work History
BD, Becton Dickinson
Medical Device Territory Manager
12.2021 - Current
Job overview
- Responsible for leading sales strategies focused on growing market share for V.Mueller and Snowden-Pencer surgical instrumentation product lines.
- Currently >100% to quota.
- Secured two GPO contracts with Virginia Commonwealth University and Sentara Healthcare.
- Maintains a $3.3 million dollar territory with a portfolio of over150 accounts.
- Develops business plans that are updated quarterly on account activities, programs, and targets
- Proficient in forecasting and pipeline management.
- Cultivated relationships with key accounts in territory and provided support to drive customer satisfaction.
- Monitored customer buying trends, market conditions, and competitor actions to adjust strategies and achieve sales goals.
- Conducted regular market analysis to identify new opportunities for territory sales growth.
- Established successful account relationships by building rapport and maintaining consistent communication.
Bon Secours Health System
Physician Relationship Manager
01.2011 - 12.2021
Job overview
- Increased referrals for core service lines of top-tier practices by 10% (2021).
- Successfully led expansion of neurodiagnostic testing to the referring community by implementing business plans to promote testing and educate physicians and specialists within the Richmond market.
- Chosen for new mentor program for peers in 2021.
- Mentored Physician Relationship Managers team on best practices and protocols to maximize productivity.
- Exceeded Outpatient Imaging volumes by 103% to target for 2018.
- 2,329,720 Value of Increased Volume for FY 2015 for sleep, imaging, and urgent care.
- Seeks out new and maintains current referral sources by promoting service lines, imaging facilities, and specific marketing initiatives.
- Successfully promotes orthopedics, oncology, neurology, general surgery, cardiology, and imaging services.
- Actively engages with physicians and advanced practitioners to constantly grow market share, improve better outcomes, and improve patient experiences.
- Facilitates communication and resolution between leadership and physicians.
- Conducts one-to-one conversations with physicians to discuss network utilization data.
- Analyzes data to drive and improve marketing efforts
- Assist with design and content of marketing materials.
- Worked with acute and ambulatory departments to facilitate communication and deliver personalized solutions to customers.
- Successfully opened a new outpatient and women’s imaging facility (Watkins Centre).
MedQuest Associates, MRI of
Marketing Manager
03.2009 - 02.2011
Job overview
- President’s Club 2010
- (Maintained 100% + to goal all four quarters.)
- Ended 2010 as #1 representative in the company at 125% of goal out of 78 reps.
- Promote and market two imaging centers in Richmond.
- Work with radiologists and technologists to enhance clinical knowledge to provide clinical focus on each sales call.
- Set up PACS/Image Viewer for individual physicians.
- Conducted market research to identify new opportunities and target markets.
- Executed comprehensive marketing plans that consistently achieved targets for increased revenue.
Sepracor, Inc. / Publicis Selling Solutions
Pharmaceutical Sales Representative
01.2008 - 01.2009
Job overview
- Ranked in top 25% of reps in nation
- Maintained over 110% to goal.
- Currently 85% Call Plan Attainment (Company goal: 65%).
- Sell complete line of pharmaceutical products for allergy, asthma, and chronic obstructive pulmonary disease to physicians and medical staff in Virginia South region.
- Responsibilities include an intensive call program and presentation to Family Practice, Internal Medicine, Allergist, ENT’s, Pulmonologist, nursing and other professionals regarding specific disease states and regimens to help.
XTRA Lease, A Berkshire Hathaway Company
Sales Representative
01.2006 - 01.2008
Job overview
- Ranked in top 5% for highest number of outright sales in the region for 2007.
- Accomplished 100% of branch quota for 2007.
- Ranked top 20% for long-term lease revenue, 2007
- Increased market share in Tidewater area by 50%.
- Successfully trained 100% of new customers on web-based tracking services.
- Business-to-business consultative selling of leased equipment for the transportation and retail industry.
- Primary responsibilities included increasing rentals through new and existing customers; outright sale of equipment; territory management throughout the eastern part of Virginia, maintaining a consistent call plan, and developing presentations and strategies for potential new and existing clients.
Education
Christopher Newport UniversityNewport News, VA
BBA from Marketing
12.2001
University Overview
Skills
- Territory Management
- Time Management
- Price Structuring
- Product and Service Sales
- Cold Calling
- Strategic Business Planning
- Account Growth
- CRM Software
Timeline
Medical Device Territory Manager
BD, Becton Dickinson
12.2021 - Current
Physician Relationship Manager
Bon Secours Health System
01.2011 - 12.2021
Marketing Manager
MedQuest Associates, MRI of
03.2009 - 02.2011
Pharmaceutical Sales Representative
Sepracor, Inc. / Publicis Selling Solutions
01.2008 - 01.2009
Sales Representative
XTRA Lease, A Berkshire Hathaway Company
01.2006 - 01.2008
Christopher Newport University
BBA from Marketing