Summary
Overview
Work History
Education
Skills
Accomplishments
Certification
Timeline
Generic
Aashi Chaturvedi

Aashi Chaturvedi

Delhi,India

Summary

Results-driven PR and Business Development professional with 7+ years of experience in brand storytelling, media relations, and strategic growth. Proven expertise in securing high-impact media placements, executing successful influencer collaborations, and leading high-profile events like the Jagran Hi-Tech Awards 2020. Skilled at identifying new opportunities, fostering partnerships, and aligning PR strategies with business objectives to maximize brand visibility and engagement.

Overview

7
7
years of professional experience
1
1
Certification

Work History

Senior Communications & Business Development Manager

V Spark Communications Pvt. Ltd.
06.2024 - Current
  • Spearheading PR strategies to enhance brand reputation and drive business growth
  • Leading stakeholder engagement initiatives and fostering media relationships
  • Designing and executing PR campaigns that align with business objectives
  • Identifying new business opportunities and building strategic partnerships

Public Relations Manager & Associate Manager

Lexicon World (Digital PR Leader)
04.2023 - 06.2024
  • Managed Fortune 500 companies and startups, elevating brand positioning
  • Developed and executed data-driven PR campaigns, increasing organic media coverage by 30%
  • Cultivated relationships with key media, securing placements in Forbes, Economic Times, Vogue, and Business Standard
  • Led a team of PR professionals to execute high-profile media engagements

Senior Associate Consultant

Lexicon World (PR & Digital Consultants)
12.2021 - 03.2023
  • Drove brand awareness for clients across EdTech, FinTech, IT, Retail, and Logistics
  • Managed high-impact media placements, securing 300+ publications in top-tier outlets
  • Created thought leadership opportunities through expert-authored articles and speaking engagements

Public Relations Executive

MediagraphixPR
07.2019 - 08.2020
  • Managed PR campaigns for brands like Weaver Story, NORAA, and Oxford Bookstore
  • Led high-profile event PR, including Jagran Hi-Tech Awards 2020 and Ancient Art Festival
  • Secured strategic collaborations with influencers, driving 5M+ social media impressions

Junior PR Executive

PLAN MEDIA PRIVATE LIMITED
04.2018 - 11.2018
  • Managed PR campaigns for fashion & F&B brands (Gargee Designers, Gola Sizzlers, Cafe Hawkers)
  • Built strategic partnerships with media and bloggers to boost brand visibility

Education

Master of Arts - PR, Advertising, And Marketing

MICA | The School of Ideas
Ahmedabad, IN
08-2020

Skills

  • Team leadership
  • Business development and planning
  • Negotiations
  • Reputation management
  • Decision-making
  • Client relationship building
  • Team collaboration
  • Networking strength
  • Issue resolution
  • Media relations
  • Press releases
  • Communications strategy

Accomplishments

  • Secured 300+ media placements in top-tier publications, increasing brand visibility by 65%.
  • Led high-impact PR campaigns, boosting brand recall by 50% and driving 20-30% organic media growth.
  • Positioned C-suite executives as industry thought leaders, securing panel invitations and exclusive media interviews.
  • Increased revenue by 30% by identifying new business opportunities and converting high-value clients.
  • Expanded the client portfolio by 40%, forging strategic partnerships with luxury, tech, and lifestyle brands.
  • Developed business development initiatives, enhancing client retention by 60% and ensuring long-term growth.
  • Negotiated and closed deals worth INR 7+ lakh in the last six months, leveraging PR strategies to drive business expansion.

Certification

Certified Digital Marketing Master Course| Delhi School of Internet Marketing| 2021
HubSpot Certifications:

Social Media Marketing

Email Marketing

Inbound Marketing

Timeline

Senior Communications & Business Development Manager

V Spark Communications Pvt. Ltd.
06.2024 - Current

Public Relations Manager & Associate Manager

Lexicon World (Digital PR Leader)
04.2023 - 06.2024

Senior Associate Consultant

Lexicon World (PR & Digital Consultants)
12.2021 - 03.2023

Public Relations Executive

MediagraphixPR
07.2019 - 08.2020

Junior PR Executive

PLAN MEDIA PRIVATE LIMITED
04.2018 - 11.2018

Certified Digital Marketing Master Course| Delhi School of Internet Marketing| 2021
HubSpot Certifications:

Social Media Marketing

Email Marketing

Inbound Marketing

Master of Arts - PR, Advertising, And Marketing

MICA | The School of Ideas
Aashi Chaturvedi