Aashi Chaturvedi
Delhi,India
Summary
Results-driven PR and Business Development professional with 7+ years of experience in brand storytelling, media relations, and strategic growth. Proven expertise in securing high-impact media placements, executing successful influencer collaborations, and leading high-profile events like the Jagran Hi-Tech Awards 2020. Skilled at identifying new opportunities, fostering partnerships, and aligning PR strategies with business objectives to maximize brand visibility and engagement.
Overview
7
7
years of professional experience
1
1
Certification
Work History
Senior Communications & Business Development Manager
V Spark Communications Pvt. Ltd.
06.2024 - Current
- Spearheading PR strategies to enhance brand reputation and drive business growth
- Leading stakeholder engagement initiatives and fostering media relationships
- Designing and executing PR campaigns that align with business objectives
- Identifying new business opportunities and building strategic partnerships
Public Relations Manager & Associate Manager
Lexicon World (Digital PR Leader)
04.2023 - 06.2024
- Managed Fortune 500 companies and startups, elevating brand positioning
- Developed and executed data-driven PR campaigns, increasing organic media coverage by 30%
- Cultivated relationships with key media, securing placements in Forbes, Economic Times, Vogue, and Business Standard
- Led a team of PR professionals to execute high-profile media engagements
Senior Associate Consultant
Lexicon World (PR & Digital Consultants)
12.2021 - 03.2023
- Drove brand awareness for clients across EdTech, FinTech, IT, Retail, and Logistics
- Managed high-impact media placements, securing 300+ publications in top-tier outlets
- Created thought leadership opportunities through expert-authored articles and speaking engagements
Public Relations Executive
MediagraphixPR
07.2019 - 08.2020
- Managed PR campaigns for brands like Weaver Story, NORAA, and Oxford Bookstore
- Led high-profile event PR, including Jagran Hi-Tech Awards 2020 and Ancient Art Festival
- Secured strategic collaborations with influencers, driving 5M+ social media impressions
Junior PR Executive
PLAN MEDIA PRIVATE LIMITED
04.2018 - 11.2018
- Managed PR campaigns for fashion & F&B brands (Gargee Designers, Gola Sizzlers, Cafe Hawkers)
- Built strategic partnerships with media and bloggers to boost brand visibility
Education
Master of Arts - PR, Advertising, And Marketing
MICA | The School of Ideas
Ahmedabad, IN08-2020
Skills
- Team leadership
- Business development and planning
- Negotiations
- Reputation management
- Decision-making
- Client relationship building
- Team collaboration
- Networking strength
- Issue resolution
- Media relations
- Press releases
- Communications strategy
Accomplishments
- Secured 300+ media placements in top-tier publications, increasing brand visibility by 65%.
- Led high-impact PR campaigns, boosting brand recall by 50% and driving 20-30% organic media growth.
- Positioned C-suite executives as industry thought leaders, securing panel invitations and exclusive media interviews.
- Increased revenue by 30% by identifying new business opportunities and converting high-value clients.
- Expanded the client portfolio by 40%, forging strategic partnerships with luxury, tech, and lifestyle brands.
- Developed business development initiatives, enhancing client retention by 60% and ensuring long-term growth.
- Negotiated and closed deals worth INR 7+ lakh in the last six months, leveraging PR strategies to drive business expansion.
Certification
Certified Digital Marketing Master Course| Delhi School of Internet Marketing| 2021
HubSpot Certifications:
Social Media Marketing
Email Marketing
Inbound Marketing
Timeline
Senior Communications & Business Development Manager
V Spark Communications Pvt. Ltd.
06.2024 - Current
Public Relations Manager & Associate Manager
Lexicon World (Digital PR Leader)
04.2023 - 06.2024
Senior Associate Consultant
Lexicon World (PR & Digital Consultants)
12.2021 - 03.2023
Public Relations Executive
MediagraphixPR
07.2019 - 08.2020
Junior PR Executive
PLAN MEDIA PRIVATE LIMITED
04.2018 - 11.2018
Master of Arts - PR, Advertising, And Marketing
MICA | The School of Ideas
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