Aashna Sheth

• Spearheaded a 6-month project to revitalize and enhance the profile database of the Element One platform, integrating expanded and updated survey data. Additionally, conceptualized and implemented a profile tree to optimize platform functionality.
• Championed the seamless integration of first-party client data into the Element One Platform, employing SFTP protocols monthly across a portfolio of over ten clients. Diligently conducted post-load testing to analyze data differentials and ensure optimal performance meticulously.
• Managed the Element One client support inbox with a team of 5, handling a high volume of requests weekly, adeptly resolving issues, addressing inquiries, and skillfully troubleshooting complex client challenges. Additionally, provided valuable guidance to clients on leveraging the platform effectively for maximum benefit.

• Led team with monthly client reports while gathering data with SQL from database. Formulated Excel sheets for cleaning and rearranging data. Performed data mapping for business insights analysis and developed and presented monthly presentations to clients.
• Collaborated on campaigns to boost awareness, sales, and perception change in consumers' minds for multiple clients.
• Spearheaded seven-week project for client IHOP by collaborating with team of seven members.

• Supervised and launched 5 Python and JAVA boot-camps (marketing initiative) with over 500 young adults by leveraging email marketing; yielded 400+ attendees
  and a 60% conversion rate for full time enrollment into training program
  • Spearheaded & managed a team of 20 trainees to oversee campaign progress by deploying excel for data management & MailChimp for email marketing
  • Boosted brand awareness by 40% and generated 150+ leads while managing internal and external marketing campaigns and programs directed team of 20 trainees to introduce marketing initiative by employing Excel for data management and MailChimp for email marketing
• Managed communications through email/video chat to enroll all Bootcamp attendees and monitored 5-day Bootcamp event
• Led pre-Bootcamp social media promotions to attract students and post-Bootcamp interaction with potential students for selecting desired coding program.

• Built and developed Instagram & Facebook marketing media and content on Adobe Photoshop & Canva; curated 35 designs
• Led a team of 5 members for execution of in house brand launch; collaborated with creative head for brand development and awareness campaigns
• Executed launch of an in-house denim brand of Avadat Apparels - Freakins, by running 2 projects to build sample collections

• Designed and manufactured apparel, collaborating with over 20 Indian artisans, craftspeople, and women from economically disadvantaged backgrounds;
providing jobs, income opportunities and promoting women empowerment
• Led a team of 3 design interns (remotely) for design, business development & customer relationship management; handling over 200 clients
• Marketed and sold over 1500 up cycled masks for fundraising for the COVID-19 cause through WhatsApp and Instagram marketing