Aathika Tamheen
Houston,Texas
Summary
Dynamic individual with hands-on experience in Digital Communications/Reporting Analytics and talent for navigating challenges. Brings strong problem-solving skills and proactive approach to new tasks. Known for adaptability, creativity, and results-oriented mindset. Committed to making meaningful contributions and advancing organizational goals.
Overview
6
6
years of professional experience
Work History
Digital Communications Analyst
NRG Energy
09.2022 - Current
- Designed and oversaw transactional communications for 10+ brand products using Salesforce Marketing Cloud, enhancing delivery accuracy and elevating customer experience across a diverse client base.
- Partnered with cross-functional teams to integrate and test Experian Email Validation API, enhancing deliverability and reducing bounce rates by 30%. Developed custom messaging prompts for email validation workflows to improve data quality at point of entry.
- Monitored key email delivery metrics in Power BI and Pivot Tables, designing intuitive dashboards that provided leadership with actionable insights, enhancing strategic decision-making.
- Engineered Power Automate workflows that enhanced inbox notifications and streamlined task routing, boosting team efficiency by reducing response times by 30%.
- Spearheaded cross-functional meetings to ensure seamless communication and alignment on priorities, resulting in a 20% increase in project deliverables completion rate. Drove stakeholder collaboration on analytical research and root cause analysis, successfully resolving operational issues and enhancing overall efficiency.
Technical Communications Analyst
STEWART TITLE
08.2019 - 09.2022
- Guided cross-functional teams, including product SMEs and QA leads, in crafting comprehensive product release deliverables that streamlined project workflows and boosted release efficiency.
- Created and refined over 50 document-related images using Adobe Photoshop 2020, enhancing visual appeal and clarity for presentations that led to a 20% increase in stakeholder engagement.
- Created and hyperlinked over 10 user guides and product release notes using Adobe Experience Manager, enhancing user engagement and understanding, as evidenced by a 20% reduction in support inquiries following the releases.
- Collected business requirements from internal & external stakeholders and translated them into technical specifications and User Acceptance Criteria for the scrum team.
Education
Bachelor of Business Administration - Management Information Systems & Marketing
C.T. Bauer College of Business, University of Houston
Houston, Texas01.2020
Skills
- Marketo
- Salesforce Marketing Cloud
- Experience Manager
- Illustrator
- Photoshop
- Azure DevOps Server
- Microsoft Excel Pivot Table
- Microsoft Power BI
- SAP
- Microsoft Loop
- Power Automate
- Internal communications
- Stakeholder management
- Crisis communications
- Analytics reporting
Timeline
Digital Communications Analyst
NRG Energy
09.2022 - Current
Technical Communications Analyst
STEWART TITLE
08.2019 - 09.2022
Bachelor of Business Administration - Management Information Systems & Marketing
C.T. Bauer College of Business, University of Houston
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