Aathika Tamheen
Houston,Texas
Summary
Dynamic individual with hands-on experience in Digital Communications/Reporting Analytics and talent for navigating challenges. Brings strong problem-solving skills and proactive approach to new tasks. Known for adaptability, creativity, and results-oriented mindset. Committed to making meaningful contributions and advancing organizational goals.
Overview
6
6
years of professional experience
Work History
Digital Communications Analyst
NRG Energy
Houston
09.2022 - Current
- Designed and oversaw transactional communications for 10+ brand products using Salesforce Marketing Cloud, enhancing delivery accuracy and elevating customer experience across a diverse client base.
- Partnered with cross-functional teams to integrate and test Experian Email Validation API, enhancing deliverability and reducing bounce rates by 30%. Developed custom messaging prompts for email validation workflows to improve data quality at point of entry.
- Monitored key email delivery metrics in Power BI and Pivot Tables, designing intuitive dashboards that provided leadership with actionable insights, enhancing strategic decision-making.
- Engineered Power Automate workflows that enhanced inbox notifications and streamlined task routing, boosting team efficiency by reducing response times by 30%.
- Spearheaded cross-functional meetings to ensure seamless communication and alignment on priorities, resulting in a 20% increase in project deliverables completion rate. Drove stakeholder collaboration on analytical research and root cause analysis, successfully resolving operational issues and enhancing overall efficiency.
Technical Communications Analyst
STEWART TITLE
HOUSTON, TX
08.2019 - 09.2022
- Guided cross-functional teams, including product SMEs and QA leads, in crafting comprehensive product release deliverables that streamlined project workflows and boosted release efficiency.
- Created and refined over 50 document-related images using Adobe Photoshop 2020, enhancing visual appeal and clarity for presentations that led to a 20% increase in stakeholder engagement.
- Created and hyperlinked over 10 user guides and product release notes using Adobe Experience Manager, enhancing user engagement and understanding, as evidenced by a 20% reduction in support inquiries following the releases.
- Collected business requirements from internal & external stakeholders and translated them into technical specifications and User Acceptance Criteria for the scrum team.
Education
Bachelor of Business Administration - Management Information Systems & Marketing
C.T. Bauer College of Business, University of Houston
Houston, Texas01.2020
Skills
- Marketo
- Salesforce Marketing Cloud
- Experience Manager
- Illustrator
- Photoshop
- Azure DevOps Server
- Microsoft Excel Pivot Table
- Microsoft Power BI
- SAP
- Microsoft Loop
- Power Automate
- Internal communications
- Stakeholder management
- Crisis communications
- Analytics reporting
Timeline
Digital Communications Analyst
NRG Energy
09.2022 - Current
Technical Communications Analyst
STEWART TITLE
08.2019 - 09.2022
Bachelor of Business Administration - Management Information Systems & Marketing
C.T. Bauer College of Business, University of Houston