Summary
Overview
Work History
Education
Skills
Websites
Timeline
Generic

AAYUSHI BARMAN

Mumbai

Summary

Strategic communications leader with 13+ years of experience in driving brand narratives across beauty, fashion, lifestyle, and consumer sectors. Skilled in earned media, consumer insights, and integrated storytelling across corporate and product-led mandates. Known for building high-impact communication strategies that fuse digital-first thinking with cultural relevance and media intelligence. Passionate about creating inclusive, innovative narratives for today's dynamic audiences.

Overview

13
13
years of professional experience

Work History

Senior Account Director

PR Pundit
Mumbai
12.2019 - Current
  • Lead communications for marquee brands: Anamika Khanna, Christian Louboutin, Coke Studio Bharat, JioCinema, Raw Mango, Este Lauder, Sephora
  • Spearheaded India market entries for global brands: 82 degreesE, ind wild, RARE Beauty (via Sephora), and NARS (Shiseido)
  • Developed integrated strategies across earned, owned, and paid media for brand visibility and business alignment
  • Managed influencer advocacy, brand storytelling, executive profiling, and cultural campaigns
  • Provided senior counsel on crisis communication, reputation management, and media training
  • Collaborated across global markets, internal stakeholders, and cross-functional teams

Strategy & Content

Independent Consultant
Mumbai
04.2019 - 12.2019
  • Devised and executed integrated communications strategies for fashion and beauty startups including NOMADA, Common Assembly, DESSANGE Paris
  • Launched The Wedding Sutra Charity Registry
  • Handled social media strategy, influencer engagement, and content planning across channels

Brand Communications Manager

House of Anita Dongre
Mumbai
06.2018 - 04.2019
  • Led marketing communications for Anita Dongre brands including Grassroot and Fine Jewelry
  • Developed NY market expansion strategy and grew Instagram to 1M followers
  • Drove brand campaigns, celebrity dressing, and speaker platforms (e.g. Copenhagen Fashion Summit)

Brand & PR Strategy

Independent Consultant
Mumbai
05.2017 - 06.2018
  • Advised leading designers (Sonaakshi Raaj, Rocky Star, Nivedita Saboo) on PR, media strategy, and product positioning

Consulting Associate

Genesis Burson-Marsteller
Mumbai
01.2017 - 04.2017
  • Led PR for Maybelline, Lancme, Kiehl's, Diageo, and Azva Jewels
  • Delivered integrated strategies and managed high-performing client teams

Associate Manager, PR & Corporate Communications

House of Anita Dongre
Mumbai
10.2014 - 01.2017
  • Launched Anita Dongre Grassroot; led brand storytelling, store launches, media training, and PR rollouts

Senior Image Executive

Perfect Relations (Buzz PR)
Mumbai
01.2012 - 10.2014
  • Managed PR mandates for Sony Pix, MTV India, India Kids Fashion Week, and others
  • Delivered image-building strategies across lifestyle and entertainment

Education

MBA - Marketing

NMIMS
Mumbai
01.2022

BMS -

SIES College
Mumbai
01.2011

Diploma in Advertising & Media -

EMDI Institute
Mumbai
01.2010

GED -

Ryan International School
Mumbai
01-2006

Skills

  • Brand and Corporate Communications
  • Integrated Public Relations Strategy
  • Executive profiling and thought leadership
  • Crisis management
  • Media and influencer relations
  • Digital and social campaigns
  • Product launches and go-to-market strategy
  • Team leadership and collaboration

Timeline

Senior Account Director

PR Pundit
12.2019 - Current

Strategy & Content

Independent Consultant
04.2019 - 12.2019

Brand Communications Manager

House of Anita Dongre
06.2018 - 04.2019

Brand & PR Strategy

Independent Consultant
05.2017 - 06.2018

Consulting Associate

Genesis Burson-Marsteller
01.2017 - 04.2017

Associate Manager, PR & Corporate Communications

House of Anita Dongre
10.2014 - 01.2017

Senior Image Executive

Perfect Relations (Buzz PR)
01.2012 - 10.2014

MBA - Marketing

NMIMS

BMS -

SIES College

Diploma in Advertising & Media -

EMDI Institute

GED -

Ryan International School

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