AAYUSHI PATEL
Tempe,Arizona
Summary
Driven marketing professional with experience in digital campaigns, product marketing, client strategy, and go-to-market execution. Skilled in CRM, analytics, and consumer insights, I combine creativity with data to craft brand storytelling and digital strategies that resonate with audiences, and scale globally. Proficient in tools like Google Analytics, Tableau, Power BI, HubSpot, and Salesforce, I view brands not just as logos, but as living conversations shaped by insights, driven by design, and anchored in strategy. Seeking to contribute to roles in marketing, product marketing, and client strategy, where bold solutions are needed for complex challenges.
Overview
4
4
years of professional experience
1
1
Certification
Work History
Events Assistant (Marketing)
Walter Cronkite School of Journalism and Mass Communication
Phoenix, AZ
04.2025 - Current
- Supported end-to-end event operations for university programs, including venue setup, logistics coordination, and post-event breakdown, ensuring seamless execution, and high attendee satisfaction.
- Managed RSVP tracking and marketing outreach by creating promotional content, maintaining guest lists, and communicating with stakeholders across platforms to boost event visibility and turnout.
- Spearheaded coordination with vendors to ensure timely delivery for 15 or more successful on-campus and hybrid events.
- Enhanced event planning by streamlining data entry and scheduling, resulting in a 20% increase in team efficiency.
- Drove collaboration with faculty and student leaders to deliver over 10 high-impact events, enhancing school engagement by 30%.
Marketing Intern
Paxauris
Arizona, United States
05.2025 - 08.2025
- Developed and executed targeted digital ad campaigns on Meta and Google Ads platforms, leading audience segmentation, ad copywriting, and performance optimization to support the go-to-market launch of Paxauris's patented inflatable earplugs.
- Conducted website SEO analysis and implemented on-page content updates aligned with brand messaging, resulting in improved search visibility and a unified digital narrative across web and ad assets.
- Spearheaded social media optimization (SMO) by streamlining content calendars and enhancing storytelling, which boosted organic engagement and follower growth on key platforms.
- Collaborated with cross-functional teams to translate technical product features into customer-facing value propositions used in ads, pitch decks, and investor briefs, ensuring clarity and brand consistency.
- Applied data analytics tools (e.g., Google Analytics, Meta Business Suite) to evaluate marketing performance and user behavior, generating actionable insights that influenced strategy and supported leadership decisions.
Sales and Marketing Executive
Verona Granito Pvt Ltd
Gujarat, India
07.2022 - 08.2024
- Designed and executed comprehensive marketing plans, aligning strategies with company objectives to boost brand visibility, and drive sales.
- Orchestrated collaboration with media partners and sponsors, boosting campaign engagement by 30%.
- Collaborated with the sales team to develop targeted strategies, resulting in improved lead generation and higher conversion rates.
- Generated 150+ leads annually, fostering strong client relationships, and achieving a 90% repeat business rate through exceptional service.
- Evaluated marketing effectiveness through regular analysis of market trends and company objectives, leading to data-driven adjustments in strategy.
Intern - Sales and Marketing Intern
Verona Granito Pvt Ltd
Gujarat, India
01.2022 - 06.2022
- Spearheaded marketing strategies that boosted brand awareness by 30% and increased sales by 25% within one year.
- Analyzed market trends and coordinated promotional campaigns, boosting client engagement by 30% and sales by 15%.
Intern - Management Intern
Zydus LifeSciences
Gujarat, India
06.2021 - 07.2021
- Designed the official social media post for the product.
- Successfully managed the analytics and SEO for the product.
- Built data visualization trend lines on Tableau and reviewed multiple products ranging from skincare and face care; for the Marketing manager and Product Strategist to further monitor and develop predictive trend patterns.
- Built data visualization trend lines on Tableau from the import-export data between US and Indian markets for the Marketing Head of the Zydus Group.
- Developed the agendas for team meetings, and developed meeting minutes for relevant stakeholders.
- Gained significant experience in conflict resolution.
Education
Masters of Global Management - Global Business (Marketing + Data Analytics)
Thunderbird School of Global Management
Phoenix, AZ05.2026
Integrated Masters of Business Administration (iMBA) (BBA+MBA 5 YEARS) - General Management
Ahmedabad University
Ahmedabad, Gujarat, India06.2022
Skills
- CRM Salesforce
- HubSpot
- Business Intelligence and Insights
- Product Management
- Marketing
- Strategic Planning
- Execution
- MS Suite
- AxureRP
- PowerBi
- Brand Development
- Brand Management
- Operational Workflow Design
- SPSS
- Tableau
- Google Analytics
- Data Visualization
- Strategy
- Data analytics
- Salesforce CRM software
Certification
- Learning Data Analytics: Foundations (LinkedIn Learning) - Statistical concepts, data interpretation, analysis techniques, and decision-making applications | 2025
- Advanced Google Analytics (LinkedIn Learning) - Expertise in filters, channel groupings, custom segments & metrics, debugging for accuracy | 2025
- Indian Institute of Management Course - "Getting the Best out of your people" | July 2018
- Advanced Diploma in Software Application - A+ grade in MS Suite Advanced Level | July 2017
Projects
1. Thunderlytics project - Led advanced data analysis (SPSS, Tableau) on global vehicle trends and promotional strategies in the Thunderlytics project. Generated market insights and brand positioning recommendations, skills that directly support international expansion and premium lifestyle branding initiatives.
2. IndiFusion Wheels (Founder & Project Lead) - Spearheaded IndiFusion Wheels, a culturally inspired food truck startup. Designed the Business Model Canvas, led market research (120+ surveys, 10 interviews), and built a pricing and digital strategy, experience relevant for early-stage brand validation and GTM execution in niche consumer segments.
Timeline
Marketing Intern
Paxauris
05.2025 - 08.2025
Events Assistant (Marketing)
Walter Cronkite School of Journalism and Mass Communication
04.2025 - Current
Sales and Marketing Executive
Verona Granito Pvt Ltd
07.2022 - 08.2024
Intern - Sales and Marketing Intern
Verona Granito Pvt Ltd
01.2022 - 06.2022
Intern - Management Intern
Zydus LifeSciences
06.2021 - 07.2021
Masters of Global Management - Global Business (Marketing + Data Analytics)
Thunderbird School of Global Management
Integrated Masters of Business Administration (iMBA) (BBA+MBA 5 YEARS) - General Management
Ahmedabad University
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