Aayushma Pal
Brentwood,NY
Summary
I am a passionate and user-focused UX/UI Designer with a strong foundation in business and social media management. My mission is to create intuitive, engaging, and conversion-driven designs that not only solve problems but also elevate user experiences. With a background in eCommerce and brand strategy, I bring a unique perspective that bridges the gap between business objectives and user needs.
Overview
7
7
years of professional experience
Work History
Product/UX Designer
Springboard
01.2023 - Current
- User Research: Performed user interviews and surveys, creating personas and user journey maps to understand target audience behavior
- Designed low-fidelity wireframes and interactive prototypes using Figma, focusing on intuitive navigation and usability
UI/Social Media Designer
AAYSU
01.2021 - Current
- Designed and developed a responsive Shopify website, optimizing user flows for browsing, product selection, and checkout to improve conversion rates
- Created and maintained the brand's design aesthetic, including product photography, website visuals, and social media graphics, ensuring consistency across all platforms
Account Manager
PCA companies
Ronkonkoma, NY
11.2023 - 11.2024
- Developed and executed account plans, driving revenue growth.
- Collaborated with internal teams to deliver customized solutions that aligned with client goals.
- Analyzed account metrics, and prepared reports to present insights and recommendations to stakeholders.
Visual Merchandiser
Zara
Huntington, NY
01.2018 - 01.2020
- Designed and implemented visually appealing displays aligned with Zara's brand identity and seasonal campaigns, increasing foot traffic by 25%
- Collaborated with store management to optimize layout, driving an increase in sales of highlighted products
- Trained team members on visual merchandising principles and Zara's display standards, ensuring consistency across all sections
Education
UX/UI DESIGN CERTIFICATE -
Springboard
12.2024
BACHELOR OF SCIENCE -
Farmingdale State College
01.2022
Skills
- Design Thinking
- User interviews
- E-commerce and Shopify
- Prototyping and wireframe creation
- Problem Solving
- Strong communication
- Visual design
- Usability testing
- Merchandising plan creation
Tools
- Figma
- Canva
- Excel
- Proto.io
Languages
- English
- Nepali
- Hindi
Timeline
Account Manager
PCA companies
11.2023 - 11.2024
Product/UX Designer
Springboard
01.2023 - Current
UI/Social Media Designer
AAYSU
01.2021 - Current
Visual Merchandiser
Zara
01.2018 - 01.2020
UX/UI DESIGN CERTIFICATE -
Springboard
BACHELOR OF SCIENCE -
Farmingdale State College
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