AB BIN
Virginia,Arlington
Summary
Achievements include driving significant increases in traffic, sales, market penetration, and brand recognition through highly targeted and successful marketing strategies. Skilled in identifying bottlenecks, risks, and opportunities to enhance campaign effectiveness. Experienced in Integrated Marketing Communications, Google Ads, SEO, and sales funnel optimization, with a proven ability to boost conversions through digital marketing, email, SMS, and remarketing.
Overview
2
2
years of professional experience
Work History
Digital Marketing Analyst
RestoreFast
08.2023 - Current
- Developed and optimized the company's website and 6 landing pages, focusing on SEO best practices and enhancing user experience to drive conversions
- Conducted successful local SEO efforts, helping RestoreFast achieve the number one ranking on Google Maps for key search terms, significantly increasing visibility and leads
- Increased organic traffic from Google from 50 to 170 monthly visitors, contributing to higher engagement and lead generation
- Improved keyword ranking, raising the search volume to 170/month and boosting the CPC from $0 to $12.9, reflecting the higher competition for these targeted keywords
- Managed digital marketing campaigns across Google Ads, Facebook, Instagram, YouTube, and TikTok, driving higher ad performance and conversions
- Utilized Google Analytics and marketing tools to identify keyword opportunities and enhance the website's user experience, leading to optimized strategies for better performance
- Analyzed website traffic and consumer behavior, improving targeted marketing and content optimization
- Launched email and SMS marketing campaigns, automating the sales funnel and boosting conversion rates
- Initiated remarketing campaigns using AdRoll, significantly increasing customer engagement and driving sales growth.
Marketing Associate
SimonSaysSpeech.com
08.2023 - Current
- Increased organic traffic to over 600 monthly visitors by implementing SEO strategies, including on-page SEO, technical SEO, and backlinks
- Launched and optimized Google Ads campaigns, including Display, Performance Max, and YouTube, achieving 350K clicks, 14.1M impressions, and 407K purchases/sales
- Enhanced conversion rates by more than 100% through targeted advertising and remarketing efforts
- Organic Search contributed to 53.73% of key event paths, driving significant traffic and engagement
- Developed and executed SEO strategies that improved organic search rankings and visibility
- Built a data-driven content marketing strategy, increasing user engagement and improving overall performance.
Marketing Representative & Brand Ambassador
Clear (clearme.com)
12.2022 - 08.2023
- Promoted the brand, contributing to a 20% increase in brand awareness and customer loyalty
- Provided consumer insights that influenced marketing strategy and improved customer satisfaction
- Delivered exceptional customer service to over 500 customers, significantly improving satisfaction and retention
- Exceeded monthly sales and engagement targets, showcasing strong performance.
Education
MASTER OF PROFESSIONAL STUDIES (M.P.S.) IN INTEGRATED MARKETING COMMUNICATION -
School of Continuing Studies, Georgetown University
Washington, D.C.01.2021
BACHELOR OF SCIENCE (B.SC.) IN MARKETING - undefined
KFUPM Business School, King Fahd University of Petroleum and Minerals
Dhahran, Saudi Arabia01.2018
Skills
- Google Analytics Setup
- Web development
- Campaign optimization
- Data Analytics
Interests & Achievements
Marketing Skills: Market Research, Data Analytics, Demand Generation, Campaign Execution, Digital & Social Media Marketing, Marketing Strategy
Technical Skills: Microsoft Office Suite, Google Ads & Analytics, Google Search Console ClickFunnels, Qualtrics, Buffer, Ahrefs, Constant Contact, Canva, SEMrush, Mintel, Statista.
Google Digital Marketing & E-commerce Professional Certificate (Coursera),
Awarded fully funded scholarships for both bachelor's and master's degrees
Languages
English
Native or Bilingual
Arabic
Native or Bilingual
Timeline
Digital Marketing Analyst
RestoreFast
08.2023 - Current
Marketing Associate
SimonSaysSpeech.com
08.2023 - Current
Marketing Representative & Brand Ambassador
Clear (clearme.com)
12.2022 - 08.2023
BACHELOR OF SCIENCE (B.SC.) IN MARKETING - undefined
KFUPM Business School, King Fahd University of Petroleum and Minerals
MASTER OF PROFESSIONAL STUDIES (M.P.S.) IN INTEGRATED MARKETING COMMUNICATION -
School of Continuing Studies, Georgetown University