Summary
Overview
Work History
Education
Skills
Websites
Languages
Accomplishments
Work Availability
Timeline

DYLAN XU

Summary

Strategic communicator with a B.S. in Strategic Communication from the University of Colorado Boulder and a background that bridges analytical thinking and creative execution. After beginning my studies in Mechanical Engineering, I transitioned into Advertising Strategy and Art Practices, gaining a strong foundation in campaign development, content creation, and audience engagement. My experience includes social media growth, SEO optimization, messaging strategy, and community-focused storytelling across multiple platforms. Whether collaborating on brand campaigns, managing digital content, or reviewing public-facing materials for tone and clarity, I bring a multidisciplinary perspective, an eye for detail, and a deep understanding of how to connect with audiences. I’m eager to contribute to mission-driven teams where creativity, clarity, and strategy drive impact.

Overview

1
1
years of professional experience

Work History

Social Media Manager Intern

Welcomary
06.2022 - 08.2022
  • Launched and managed brand accounts across Twitter and LinkedIn, growing followers by 3,900% and increasing post impressions by over 2,400%.
  • Planned and executed weekly content calendars tailored to platform algorithms and brand voice.
  • Monitored engagement metrics and adapted strategies to maximize reach and interaction.
  • Collaborated with cross-functional team to align social messaging with SEO and brand strategy.
  • Supported visual content development and creative direction for posts and email campaigns.

Search Engine Optimization Intern

Welcomary
05.2022 - 08.2022
  • Developed SEO strategies that increased daily traffic to the welcomary website by 2,000%
  • Conducted keyword research and competitor analysis to inform content optimization.
  • Implemented on-page SEO and recommended site structure improvements to boost visibility.
  • Audited existing content and updated metadata, headings, and internal linking for higher search performance.
  • Used Google Search Console and other tools to monitor crawl performance and indexing issues.
  • Collaborated on blog content strategy to support organic growth and conversion goals.

Global Philanthropy Leadership Project Volunteer

IVYMAX
12.2016 - 12.2016
  • Led and assisted in interviews of several families
  • Translated discussions for non-fluent Chinese speakers
  • Reviewed data among peers

Education

Bachelor of Science - Strategic Communication

UNIVERSITY OF COLORADO BOULDER, Boulder, CO
08.2019 - 08.2024
🎯Strategic Marketing & Brand Development
  • Strategic Thinking
  • Brand Solutions
  • Account Management
  • Strategic Communication Capstone (Crocs x Ted Lasso Campaign)
📱Digital & Social Media Campaigns
  • Social Media Strategies
  • Communication Platforms
  • Strategic Writing
🧠 Consumer Research & Insights
  • Consumer Insights
  • Intro to Research Methods
🎨 Creative Development & Visual Storytelling
  • Topics in Writing: Comics and the Graphic Novel
  • Art Practices (Minor)
  • Capstone Design Execution
⚖️ Media Law & Ethics
  • Media Law and Ethics
🧩 Multidisciplinary Thinking & Problem Solving
  • Mechanical Engineering Core (First 2.5 years)

Skills

Marketing & Strategy:
Digital Marketing, Social Media Strategy, SEO & Keyword Research, Campaign Planning, Brand Management, Strategic Planning

Creative & Content Development:
Content Creation, Copywriting, Visual Storytelling, Creative Direction, Brand Messaging, Strategic Writing

Research & Analytics:
Consumer Insights, Market Research, Trend Analysis, Content Performance Reporting, Intro to Research Methods

Tools & Platforms:
Adobe Creative Suite, Canva, Midjourney, DALLE, OpenAI Tools, Google Workspace, Microsoft Excel, Social Platforms (Twitter, LinkedIn)

Professional & Communication:
Project Management, Cross-Functional Collaboration, Legal & Ethical Awareness, Stakeholder Communication, Attention to Detail

Languages

Chinese (Mandarin)
Limited Working

Accomplishments

Gold Presidential Service Award in Community Service, 2017

Work Availability

monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Timeline

Social Media Manager Intern - Welcomary
06.2022 - 08.2022
Search Engine Optimization Intern - Welcomary
05.2022 - 08.2022
UNIVERSITY OF COLORADO BOULDER - Bachelor of Science, Strategic Communication
08.2019 - 08.2024
Global Philanthropy Leadership Project Volunteer - IVYMAX
12.2016 - 12.2016
DYLAN XU