Abbey Bornemeier
Milwaukee,WI
Overview
6
6
years of professional experience
Work History
Social Media and Digital Events Manager
American Diabetes Association (ADA)
03.2022 - Current
- Develop and deliver social media content aimed at sharing stories about overcoming key challenges associated with diabetes
- Improve brand awareness and engagement across consumer social media channels with a following of over 1.1 million
- Increased consumer social media engagements by 32% and followers by 7% through Aug YTD
- Coordinated and executed over 100 consumer-facing digital events
- Successfully launched Diabetes Day by Day, ADA’s consumer-facing podcast
Membership and Special Events Coordinator
Racine Art Museum Association (RAM)
11.2020 - 03.2022
- Coordinated 2021 Annual Art Benefit-SAVOUR - Led Special Events Committee and recruitment of event attendees, sponsors, and donors - Increased sponsorship revenue by 33% from 2019 Art Benefit - Increased gross revenue by 14% from 2019 Art Benefit
- Created fundraising goals and develop metrics to measure success - Increased Year-End Campaign revenue by 22% in 2020 from 2019 Campaign giving despite COVID-19 circumstances
- Managed annual appeal campaigns including drafting solicitations, segmenting donor lists, and coordinating mailings
Development Manager
American Diabetes Association (ADA)
04.2019 - 05.2020
- Responsible for 2019 and 2020 WI Tour de Cure events (2020 modified to virtual approach due to COVID-19) - Led Planning Committee and recruitment of event participants, sponsors, and donors - Managed, coached, and stewarded WI Tour de Cure teams to achieve fundraising goals - Reduced 2019 event expenses by 10% from 2018 - Retained 100% of 2019 “Champion” fundraisers for 2020 event
- Created content for ADA-WI social media accounts and increased Instagram followers by 55%
- Established relationship with Peloton Interactive Inc
- Leading to $1 million National Partnership proposal in May 2020
- Active member of Employee Engagement Council (national committee comprised of 18 employees)
- Position eliminated as part of 44% overall workforce reduction and elimination of MN, ND, WI market due to COVID-19
Account Coordinator
Svinicki Association Management, Inc
07.2018 - 03.2019
- Assisted with event coordination for clients’ meetings and conferences
- Created email campaigns in MailChimp, maintained social media, and performed website updates
Social Media Marketing Intern
The Black Sheep & Casual Joe’s Restaurants
12.2017 - 05.2018
- Created engaging social media, website content, email campaigns, and promotional materials - Generated an average click-through rate of 5% - Generated an average open rate of 25% - Increased Casual Joe’s Instagram followers by 50%
Education
BBA - Marketing, Professional Sales
University of Wisconsin
Whitewater Whitewater, WI2018
Timeline
Social Media and Digital Events Manager
American Diabetes Association (ADA)
03.2022 - Current
Membership and Special Events Coordinator
Racine Art Museum Association (RAM)
11.2020 - 03.2022
Development Manager
American Diabetes Association (ADA)
04.2019 - 05.2020
Account Coordinator
Svinicki Association Management, Inc
07.2018 - 03.2019
Social Media Marketing Intern
The Black Sheep & Casual Joe’s Restaurants
12.2017 - 05.2018
BBA - Marketing, Professional Sales
University of Wisconsin