Abbey Noonan
Strategic Marketing Leader
Brookfield,WI
Summary
Strategic SaaS marketing leader with 10+ years of experience driving customer retention, expansion, and growth through AI and personalized data-driven CRM strategies. Expert in boosting product adoption, upsell opportunities, and ROI while leading cross-functional teams and managing large budgets to deliver measurable business results.
Overview
13
13
years of professional experience
1
1
Language
Work History
Strategic Marketing Leader
Verizon Connect
05.2021 - Current
- Build and implement extensive customer marketing strategies aimed at driving product adoption, increasing feature usage, enhancing customer loyalty, and maximizing business growth.
- Implement AI data marketing strategies to personalize customer lifecycle experiences resulting in over over $66k MRR in a six-month period
- Leverage AI insights to generate custom renewal and retention lifecycle experiences resulting in $102k in retained revenue in a three-month timeframe
- Facilitate cross-departmental teamwork to drive superior outcomes and elevate customer experience standards
- Direct, support, and shape a high-performing team of marketing professionals, offering guidance, clearing obstacles, and addressing issues for maximum productivity
Senior Marketing Manager
Verizon Connect
10.2017 - 05.2021
- Managed an $8M global demand generation budget, optimizing spend, resources, and campaign performance to maximize ROI
- Led global expansion, upsell, and demand generation programs driving 70%+ of total business revenue
- Executed integrated marketing campaigns — including webinars, advertising, and product launches — generating thousands of leads and contributing to new revenue growth
- Developed scalable marketing frameworks, workflows, and cross-functional workgroups to improve campaign planning and project execution efficiency
- Directed content strategy and digital marketing (email, reputation management, online platform optimization), increasing organic traffic, engagement, and conversions
- Project managed strategic initiatives, including the launch of an interactive media content platform to enhance the prospect and customer experience
- Built and managed high-impact agency and partner relationships to strengthen execution, alignment, and stakeholder collaboration
Marketing Rep
Oshkosh Corporation
06.2015 - 09.2017
- Influenced enterprise initiatives in a matrixed organization, building a strong leadership reputation and driving cross-functional results
- Led global social media strategy and digital presence, including Oshkosh’s 100-year anniversary campaign and website, reaching 100K+ people worldwide
- Accelerated brand growth by increasing Facebook followers 333% (2K → 6,661) and launching Twitter with 1,500+ weekly impressions sustained over 8 months
- Drove employee engagement up 70% enterprise-wide through continuous improvement and culture-focused initiatives
- Strengthened corporate reputation and communications, supporting recognition on the World’s Most Ethical Companies list for 3 consecutive years and managing global executive events
- Partnered with HR on campus recruiting strategy and intern programs (250+ interns) and earned a company-wide executive award resulting in a $12K charitable donation
Marketing Intern
Oshkosh Corporation
01.2014 - 06.2015
Research Marketer
Oshkosh Corporation
01.2013 - 01.2014
Education
Master of Business Administration -
Keller Graduate School of Management, DeVry University
Bachelor of Business Administration - Marketing
University of Wisconsin – Oshkosh
Skills
- Project Management
- Stakeholder Management
- Matrixed Team Leadership
- Strategy Development
- Marketing Campaign Development
- Demand Generation
Project & Program Leadership
Business & Process Improvement
Marketing & Growth Strategy
- Content Creation
- AI tool implementation
- Cross-Functional Team Collaboration
- Stakeholder Communication
- Salesforce
- Gainsight
- Eloqua / Marketo
Technical & Digital Skills
Websites
Timeline
Strategic Marketing Leader
Verizon Connect
05.2021 - Current
Senior Marketing Manager
Verizon Connect
10.2017 - 05.2021
Marketing Rep
Oshkosh Corporation
06.2015 - 09.2017
Marketing Intern
Oshkosh Corporation
01.2014 - 06.2015
Research Marketer
Oshkosh Corporation
01.2013 - 01.2014
Bachelor of Business Administration - Marketing
University of Wisconsin – Oshkosh
Master of Business Administration -
Keller Graduate School of Management, DeVry University