Abbey Nowlin
League City,TX
Summary
Multi-faceted Area Sales Manager with excellent record of spirits industry brand building. Proficient in cultivating partnerships with multi-state distributor leadership and sales teams, and key accounts, collaborating to exceed goals. Drives success through a personable, hands on, relationship based approach, to achieve maximum results.
Overview
26
26
years of professional experience
Work History
Area Sales Manager
LALO Spirits
06.2023 - Current
- Built and maintained relationships of 15+ years with distributor upper management, distributor sales teams and key accounts to drive loyalty and focus of my brands.
- Developed and executed strategic distributor sales programs to increase market share, distribution and brand awareness across multiple regions.
- Managed budgets to ensure high profitability, optimal use of resources and assets, and maximize return.
- Analyzed market trends and competitor activities to identify growth opportunities and inform sales strategies.
- Collaborated with distributor leadership, consistently achieving and exceeding monthly sales targets.
- Evaluated sales performance metrics to refine strategies and optimize team effectiveness in achieving goals.
Regional Sales Manager
Heaven Hill Brands, Deep Eddy Vodka
07.2010 - 05.2023
- Developed the Deep Eddy Vodka brand for 13 years from original launch in 2010, growing to over 356K cases in Texas, and 16K cases in Louisiana annually.
- Surpassed regional sales objectives regularly by creating and executing statewide distributor incentives and programs, developing successful strategies and servicing key accounts to strengthen business relationships.
- Mentored and managed market managers, fostering professional development and enhancing team performance.
- Established key performance indicators to measure distributor team success, ensuring accountability and continuous improvement.
- Executed successful campaigns and events to generate brand awareness and impressions.
On Premise Sales Representative
Republic National Distributing Company
06.2007 - 07.2010
- Developed and maintained strong relationships with on-premise clients to enhance brand visibility in the Downtown Houston, Midtown, Washington & Heights territories.
- Recognized as Forty Creek Canadian Whisky Circle of Champions, Beefeater Gin Texas Salesperson of the Year, Sazaerac's Top Salesperson, and others.
- Generated leads and cold called customers each week to bring in new business, as my territory rapidly grew.
- Continuously surpassed depletion and distribution goals, set by my suppliers and management.
- Selected as part of Republic National's IDP (internal development program), to be mentored and promoted into an upward moving career path within the company.
Visual Marketing Representative
Adidas
07.2005 - 06.2007
Senior Sales Representative & Visual Coordinator
Dooney & Bourke
01.2000 - 07.2005
Education
Bachelor of Arts - Mass Communication
Texas State University
San Marcos, Texas2004
High School Diploma -
Clear Creek High School
League City, Texas1999
Skills
- Brand Building & Market Development
- Multi-State Distributor Partnership
- Sales Team Management & Mentorship
- Statewide Sales Program Creation & Execution
- Budget Management & Forecasting
- Key Account Relationship Building
- Event Activation & Consumer Engagement
- Brand Education & Awareness
Timeline
Area Sales Manager
LALO Spirits
06.2023 - Current
Regional Sales Manager
Heaven Hill Brands, Deep Eddy Vodka
07.2010 - 05.2023
On Premise Sales Representative
Republic National Distributing Company
06.2007 - 07.2010
Visual Marketing Representative
Adidas
07.2005 - 06.2007
Senior Sales Representative & Visual Coordinator
Dooney & Bourke
01.2000 - 07.2005
Bachelor of Arts - Mass Communication
Texas State University
High School Diploma -
Clear Creek High School